Sales Manager Regional

Dennis R. Setzer

Statesville, North Carolina ****5

ad7u2d@r.postjobfree.com • (H) 704-***-**** (C) 704-***-****

Regional Sales Manager

Analytical leader with a solid background leading cross-functional teams through periods of accelerated growth across domestic and global platforms. Growth-focused professional capable of developing and implementing strategic plans to identify new markets, maximize efficiency, generate revenue, and drive growth goals.

— Areas of Expertise —

Project Management Partnership Development Sales & Marketing Campaigns Program Development

Product Launch Market Penetrations New Market Channels Distribution / Logistics Branding

Product Management Policy & Procedure Development Cross-Team Collaboration Forecasting

— Career Accomplishments —

Implemented processes that decreased the distribution network by 33%, but increased profits by 21%.

Developed and implemented strategic plans resulting in 112% product growth and a $10M increase in sales.

Facilitated product training for sales staff at 40 distributors across the region to focus on exceeding goals.

Recognized as Salesman of the Year 1994 & Outstanding Performance in Marketing, 1996.

Developed and executed programs to move digital print focus from last to first in market share in N. America.

Professional Experience

3A Composites

Senior Regional Sales Manager - Eastern US and Canada

Davidson, NC

2010 – Present

Lead 4 field representatives to spearhead new business development efforts to drive organizational growth, market share, and profitability for a $53M region. Orchestrate all bottom-line factors including vision, mission, employee training, project management, sales budget, and short-term and long-term goals.

Key Accomplishments:

Guided the company’s retail program to penetrate new markets without upsetting existing distribution networks. Promote new and existing products to drive additional growth in new market segments.

Forge strategic partnerships with national distributors to improve the presence in local and regional markets, leading to exuberant growth from zero dollars to $2M+ in 5 years.

Coach, mentor, and train associates, resulting in exceeding sales goals six out of 7 years.

Streamline information and communicate business plans by facilitating sales meetings, bi-weekly conference calls, and collaboration with the District Managers.

Created deals with local distributor to supply specific processors, resulting in $1M+ in new business.

Additional Professional Experience at 3A Composites – Davidson, North Carolina, 1986 – 2010:

Sales Manager, Southeast and Mid Atlantic US Graphic Arts Product Manager

Executive Sales Rep., Mid-Atlantic Region District Manager, Western US Region Sales Trainee

Education

Bachelor of Science, Business Administration, Wingate University, Wingate, NC

Professional Development

Sales Management and Marketing Strategy, University of Virginia, Charlottesville, VA

Basic Management for the Newly Appointed Manager, University of Michigan, Kellogg, MI

Quality Management Concepts for Managers, International Paper Leadership University, Memphis, TN

Managing Successful Projects, University of Michigan, Kellogg School of Business, Ann Arbor, MI

Industrial Project Management, University of North Carolina at Greensboro, Greensboro, NC

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