Demand Generation Sales Enablement

Jacqui Campbell

Cell: 425-***-****

E-mail: *****************@*****.***

Seasoned marketing professional with 21+ years of experience in B2B and B2C channels. Expert in wealth management marketing, content development, and growth strategies. Proven track record in executing successful campaigns across digital platforms, events, and webinars. Skilled in leading cross-functional teams, analyzing data for ROI optimization, and communicating complex ideas to diverse audiences. Consistently drives revenue growth through strategic marketing initiatives and innovative tactics. Core Competencies:

• Targeted Vertical Marketing Strategies • Account-Based Marketing (ABM) & Demand Generation

• Paid, Organic & Social Media Strategies • Client Acquisition & Partner/Channel Management

• Strategic Planning & Budget Management • Cross-Functional & Direct Reports Leadership

• Project & Program Management • Event Management & Execution

• Public Sector Focused Marketing • SaaS Marketing -Enterprise and SMB Experience

10/23 to 6/24 April 6

Remote Position

Associate Strategy Director

● Spearheaded strategic development, content creation and implementation of Lumen’s first ABM multi channel SaaS marketing program for Enterprise, Mid-Market and Public Sector using Demandbase, Salesforce and Marketo

● Supported AWS generative AI marketing initiatives through strategic planning and client presentations.

● Established and tracked key performance against key KPIs for AMD using 6Sense.

● Delivered data-driven insights and performance reports to clients, ensuring accountability in monthly reporting and quarterly business reviews.

● Primary client liaison, management of the strategic vision developed for clients at the Director and C-Suite level of management.

10/20 to 5/23 Cradlepoint, an Ericsson Company

Remote Position

Senior Manager, Vertical/ABM Marketing

● Developed and executed global growth-focused campaigns promoting hardware and SaaS products leveraging email, ABM strategies, paid search, social media & display for B2B and Public Sector audiences, achieving 145% of goal in 2022 through data-driven, experimental approaches.

● Launched global email nurture series for targeted verticals retaining 75% of leads in the marketing funnel, while optimizing lead generation and conversions to meet or exceed monthly KPIs.

● Managed field marketing programs, including conferences and webinars,analyzing performance against set KPIs for net new lead conversions

● Developed and managed partner and carrier relationships and co-branded campaigns

● Collaborated cross-functionally to align customer journey, content roadmap, and campaign execution with internal growth marketers, creative teams, and external agencies.

● Developed and executed a new product (antenna) launch marketing strategy to Public Sector audiences with video and paid media.

01/19 to 9/20 K2 (Now Nintex)

Bellevue, WA

Manager, Global Marketing Programs

● Spearheaded process automation SaaS integrated global growth marketing campaigns across multiple channels for B2B and Public Sector audiences, increasing digital leads by 75% and achieving 98% of revenue goals.

● Collaborated with internal teams and managed external agencies to produce ABM targeted content to support product, marketing and sales teams.

● Analyzed customer data to craft targeted messaging and buyer journey insights, delivering complete lifecycle growth marketing plans with success metrics.

● Developed and managed partner relationships and co-branded campaigns

● Served as subject matter expert for defined customer segments and product/solution areas, while managing and onboarding 3rd party vendors for syndicated content and marketing materials. 01/18 to 01/19 ADURO, Inc. (Contract Role)

Redmond, WA

Manager, Digital Marketing

● Developed and implemented a comprehensive ABM strategy, including persona development, segmentation, and CRM integration, driving a 35% YoY increase in digital-driven pipeline ($12.5M in lead revenue).

● Conducted data analysis and reporting on pipeline, website, and social media performance, optimizing for SEO and lead conversion with targeted content recommendations.

● Executed multi-channel campaigns (paid media, PPC, SEO/SEM) to promote brand and events, and managed both paid and organic social media marketing programs.

● Developed a monthly webinar series to drive pipeline growth and collaborated with the product team to promote new offerings through digital channels.

● Partnered with sales on lead generation activities via digital channels, ensuring alignment and maximizing lead conversion.

2/17 to 12/17 Clarisonic (Contract Role)

Redmond, WA

Manager, CRM & Digital Marketing

● Developed and implemented the first digital CRM strategy using Hubspot to drive new customer growth, including persona development, segmentation, and behavior-based KPIs.

● Determined direct marketing strategy for list growth, segmentation, and email cadence, launching new email products to educate and engage customers, increasing revenue.

● Created multi-channel, cross-brand customer touchpoints via media, mobile, and web, and devised testing plans to optimize customer communications and experiences in retail stores and online eCommerace sites.

● Drove key analytics and reporting on customer behavior, deriving insights to inform marketing activities and implemented a brand loyalty program based on competitive analysis and best practices for acquisition and retention.

8/16 to 1/17 Yesler (Contract Role)

Seattle, WA

Microsoft Account Supervisor

● Developed and implemented a content and website strategy for four stakeholders within Microsoft's Worldwide Public Sector, driving growth and lead generation for sellers.

● Analyzed website performance, providing monthly reports and actionable content recommendations, while creating editorial calendars for web, social media, customer stories, and blogs.

● Developed and executed social media content and paid campaigns to enhance brand visibility and implemented SEO strategies to optimize content performance.

● Executed email marketing campaigns to increase event awareness and lead registration, overseeing client management, budgets, and a team of three to ensure timely project delivery 4/15 to 8/16 United Way of Snohomish County

Everett, WA

Director of Marketing and Communications

● Launched the organization’s first mobile-friendly 28-page website, increasing social media marketing interest by 80% and generating $45K in new revenue through optimized donor campaigns.

● Managed two signature events with over 600 attendees each, overseeing speaker bookings, vendor relations, and media partnerships to enhance coverage, while creating 15+ sales collateral pieces.

● Executed the first social media ad and retargeting campaign using video, Facebook, and LinkedIn ads to boost donor engagement, and led a marketing team of three to produce over 230 projects during a restructuring phase.

● Spearheaded rebranding efforts across all channels, presented annual campaign requests to 25+ CEOs, increasing participation by 15%, and conducted A/B testing for email and online advertising optimization.

● Served as the organizational spokesperson, writing press releases and representing the organization at public events.

11/12 to 4/15 The Daily Herald

Everett, WA

Senior Marketing Manager

● Oversaw marketing team and executed annual multi-channel subscriber growth marketing/branding plan (direct mail, print, online, social, outdoor).

● Developed multi-touch demand gen campaign, winning back 175 former subscribers in 6 months

● Implemented paid social media campaign with Facebook ads, paid content, and postings.

● Analyzed website data for optimization; created 35+ sales collateral pieces for 14-person sales team.

● Grew online marketing with paid retargeting ads and expanded social media presence.

● Served as organizational spokesperson, writing press releases and representing 45+ public events.

● Represented the Herald on United Way’s volunteer board and YMCA of Snohomish County board.

● Grew sponsorship/partnership revenue by $28K (22% YoY).

● Developed benchmark criteria to measure marketing, branding, and PR effectiveness. 3/11 to 10/12 Garrigan Lyman Group

Seattle, WA

Senior Project Manager

● Directed $5.5M in annual integrated marketing campaigns for major clients including Toyo Tires, Boy Scouts of America, Wells Fargo, Microsoft, and T-Mobile, utilizing both online and offline tactics to enhance brand growth.

● Managed 25+ monthly marketing and communications projects across five clients, achieving an 80% success rate in new business pitches and securing $875K in new revenue.

● Conducted A/B testing for email and online advertising optimization, and successfully launched four client websites across diverse industries from concept to launch.

● Oversaw multi-touch email campaigns for new technology product launches and implemented an SEO strategy with 40+ monthly keywords for top client sites.

● Led a team of junior project managers, ensuring efficient project execution and delivery. Education

● Cornell University, Ithaca, NY

Digital Leadership Certificate

● Regis University, Denver, CO

Master of Business Administration- Marketing concentration

● Washington State University, Pullman, WA

Bachelor of Arts- Communications &

Advertising Minors: Human Development and

Marketing

Honors/Affiliations

● American Brittany Club- 2nd Vice President 2022 - Present

● Junior League of Seattle- DIAD Vice-Chair 2013; Provisional Advisor 2014-2016; Active Advisor 2016-2017

● YMCA of Everett- Board of Directors 2014- 2016

● Leadership Snohomish County Young Adult Program Graduate- 2014

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