Introduction to Social Media
Marketing
Social Media Management
Fundamentals of Social
Media Advertising
Advertising with Meta
Measure and Optimize
Social Media Marketing
Campaigns
Meta Social Media
Marketing Capstone
Anke Audenaert, CEO &
Co-Founder Aptly
Adj. Professor, UCLA
Anderson School of
Management
Daniel Kob, Marketing
Leader & Entrepreneur
Nov 10, 2023
Margarita Reid
has successfully completed the online, non-credit Professional Certificate
Meta Social Media
Marketing
In this specialization, learners developed and honed essential social media marketing skills, including establishing and managing a social media presence, creating and managing content for social media platforms and evaluating and measuring content performance, creating effective and attractive ads for social media, creating advertising campaigns in Facebook Ads Manager, and evaluating and communicating the results of advertising campaigns to business managers or marketing directors. Learners developed a portfolio throughout the Specialization applying their social media marketing knowledge and skills.
The online specialization named in this certificate may draw on material from courses taught on-campus, but the included courses are not equivalent to on-campus courses. Participation in this online specialization does not constitute enrollment at this university. This certificate does not confer a University grade, course credit or degree, and it does not verify the identity of the learner.
Verify this certificate at:
https://coursera.org/verify/profession
al-cert/273G79XFR3YT