Creative Director Social Media

CREATIVE DIRECTOR

Creates and supports brands people love. Develops high impact campaigns to drive brand awareness, market penetra- tion and consumer engagement. Brokers partnerships and identifies targets to best position and amplify brands in- market. Leverages analytics to achieve heightened client engagement, drive growth and maximize revenue. Inspires and elevates teams with collaborative ideation and support. Creative Problem Solving • Brand Strategy • Adobe Creative Suite (Photoshop/InDesign) • DAM EDUCATION

Cornell University Certificate in Women’s Entrepreneurship Drexel University Bachelor of Science: Design & Merchandising EXPERIENCE

Allison Inglesby Designs Founder / Creative Services Director 1/2023 - Present Established creative services business and contemporary, fine art brand for private and commercial use. Work with clients to properly define their needs and solve creative problems - supporting business clarity, efficiencies and revenue generation. Support all functions of business development including: brand development, partnerships, social media marketing, sales and creation of custom artwork.

Roundglass DAM System Engineer / Administrator 11/2021 - 1/2023 Worked with cross-functional leadership to re-imagine digital asset management program for online wellness company. Oversaw migration, change management, and cultivated internal partnerships while fostering team building. System Engineering: Defined user needs, assessed workflows, analyzed systems, generated buy-in from internal partners, implemented system through cross-functional collaboration, and created procedural/training documentation. Administration: Created customized asset libraries and implemented user permissions to facilitate user self-service. Trained new users on system and procedures including: metadata, tagging, usage rights, and asset expiration. Marriott International Creative & Content Marketing / Art Director / Photo Manager 2/2009 - 4/2020 Art Direction: Active contributor within Marriott’s in-house agency, supporting internal client’s brand marketing needs. Worked collaboratively with clients & creative team to define problems and present impactful solutions - managing projects from ideation thru production. Designed multi-channel campaigns for Marriott’s 30+ brands and loyalty programs.

• Active in defining brand identity, positioning and messaging for maximum impact across all marketing channels

• Created targeted ads and marketing collateral for 30+ unique brands while maintaining brand consistency

• C ontributed original storytelling content and photography for Marriott Bonvoy Traveler magazine

• I dentified, negotiated terms and hired external vendors - meeting needs, budget and deadlines

• N urtured client and partner relationships to ensure understanding of needs while building trust and loyalty Program Management: Identified need for global licensing program to leverage digital assets for use worldwide.

• C ollaborated with cross-functional partners to develop and execute program yielding $2M+ in savings and decreased legal exposure

• Negotiated complex contracts with vendors, leveraging quantities of scale, to achieve discounts of up to 81% off market value

• Created educational materials and led client training seminars Allison Inglesby

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www.linkedin.com/in/allisoninglesby https://allisoninglesbydesigns.com/design

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