Content Writer

HUNTER RICCI

San Diego, CA • ad7o2f@r.postjobfree.com • 858-***-**** • www.hricci.com

Seasoned marketer passionate about creating powerful brands through persuasive, emotionally compelling content. Previous experience includes both in-house and agency writing positions. PROFESSIONAL EXPERIENCE

Pulse Marketing – Freelance Copywriter May 2024 – Present

• Craft digital copy for brand websites and social media accounts

• Research target demographics and craft buyer personas based on audience insights

• Create wireframes that combine brand messaging with SEO and UX best practices

• Provide actionable suggestions regarding brand voice and messaging Heiro AI – Brand Strategist July 2023 – April 2024

• Created a customer-centered brand story for Hiero’s D2C fitness app

• Crafted copy for web, email, social, digital ads, pitch decks, and internal communications

• Met with venture capitalists and accelerator programs to pitch our brand vision

• Worked with developers to implement UI changes based on specific customer feedback Turf Distributors – Content Writer April 2022 – May 2023

• Maintained a consistent brand voice while writing copy that felt fresh, friendly, and knowledgeable

• Leveraged research, insights, data and trends to influence copywriting decisions

• Tested, edited, and optimized underperforming content to boost click-throughs and conversions

• Collaborated on the creation and maintenance of brand style guides Trucept – Copywriter March 2021 – February 2022

• Created copy that was original, compelling, and synergistic with art/graphic elements for over a dozen different brands

• Collaborated with the design, account management, and social media teams to produce outstanding creative work on time in a fast-paced environment

• Developed, drafted, and edited web content, newsletters, press releases, digital ads, social media, print materials, e- commerce, email marketing, blog posts and more

GreenRope – Content Coordinator April 2019 – January 2021

• Developed content that supported GreenRope’s sales & marketing strategy

• Produced evergreen content that could easily be repurposed for different marketing channels

• Managed all social channels for the GreenRope and Complete CRM brands American Marketing Association (AMA) SD – Copywriting Manager December 2018 – April 2019

• Maintained AMA's signature brand voice while creating unique content that drove interest and established thought leadership

• Wrote high converting email marketing campaigns

EDUCATION

University of Oregon August 2014 – May 2018

Bachelor of Science in Journalism, Minor in History SKILLS

Copywriting • Copy Editing • Proofreading Content Marketing • Digital Marketing • Brand Development

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