Business Development Project Management
Resume:
Eric J. Ballenger
Rockland, MA
ad7kpp@r.postjobfree.com
Enterprise Sales Professional
Mass Transit /Aviation Security Consultant / Business Development / Account Management
Business & Marketing Development Expertise
Extensive experience providing new business strategy and implementation services within the business-to-business and business-to-consumer markets, with an emphasis on mass transit and aviation verticals.
In-depth understanding of core business processes – in addition to partner negotiations, provisioning and strategic relationship-building.
Project Management & Business Acumen
Able to succinctly define, communicate and fulfill project goals; break complex issues into manageable parts, resulting in highly-satisfied clients and a proven record of successful team achievement. Extremely adept at multi-tasking and time management.
Professional Experience
NIBE Rail Solutions-Hybrid
East Coast Sales Director April 2023-April 2024
Marketed a cutting-edge heating solution to all Class 1 and major mass transit systems
Set meetings with C suite Executives to show autonomous rail heating solutions, including Staten Island Rail, GCRTA, and MBTA, and AMTRAK.
Led efforts to update outdated heating solutions for all major rail running lead on company’s presence at RSSI, APTA, and ASLRRA.
Tunnel Radio – Corvallis, Oregon March 2021 – Present
Rail Communication Solution Sales
Led efforts with all major Class I railway decision-makers towards implementing and improving enclosed spaces communication issues.
Worked alongside System Design Team to both devise and deploy DP (Distributed Power), Voice, and PTC solutions; primary focus was in the amplification and distribution of systems experiencing frequent communication interruptions due to challenging location, topography, and line-of-site attributes.
Interfaced directly with all C-level executives at CSX, BNSF, UPRR, & CP – in addition to cultivating a healthy partnership for constructing the next generation 3.0 Repeater for Wabtec.
ELERTS – Weymouth, MA July 2016 – May 2020 Enterprise Aviation, Transit Security Sales / Consulting
Tasked with extending the bandwidth of a tech start-up specializing in SaaS.
Entered and won the AAAE “Shark Tank” Aviation Innovation competition against 5 other aviation startups.
After successfully leading ELERTS to its most successful fiscal year, began campaign to infiltrate the top 50 aviation hubs in the U.S.
Brought ELERTS largest company purchase order ($395K) after closing an incident reporting platform for METRA Commuter Rail in Chicago.
Won RFP for SeaTac (Seattle Tacoma Airport) after providing on-site demonstrations.
Teamed with AAAE (American Association of Aviation Executives) to bring a real time, 2-way narrative into place.
Sold and deployed app to Denver International Airport (DEN) and implemented EIP (Employee Engagement Program) – resulting in $200K+ in revenue.
DMI /Clarex – 2011 - 2016 Marketing Director
Branding and exposure of cutting-edge supplement. Developed by world renowned Harvard M.D., Eugene Chan. Accomplishments include: local and national exposure using social media outlets as well as strategically placed local and national print ads. Responsibilities also include acquisition of major accounts and negotiating cost structure and margin negotiation. With the acquisition of these “Big Box” accounts, it became necessary to design a detailed distribution plan that would ensure a streamline method of product shipment on a timely basis. Assembled a marketing team equipped to penetrate a competitive marketplace through all social media outlets as well as targeting mailings and using advanced marketing analytics. Within the first twelve months in existence I accomplished the following:
Successful product launch at Expo West in Anaheim, California.
Acquired national distribution channel.
Designed and executed successful MBTA Campaign in order to expose product to a local audience.
Negotiated strategic ad space/editorial content with American Media Inc.
Introduced and negotiated product placement with Whole Foods Marketplace.
Product was accepted by Whole Foods Marketplace in the North Atlantic Region and was met with critical acclaim.
Presented product to Tedeschi’s Food Stores, currently negotiating a national presence in all 254 locations.
Generated over $45,000 in online sales through the use of social media and the development of a user-friendly website and shopping cart.
Learn key Partners – 2008 - 2011 Government/Channel Sales
Cultivated strategic relationships with key decision makers, within medium to large government entities, to implement Learn key computer-based training solutions and associated brands sold into commercial, government, and continuing education providers. Acting as a “Mentor to the teachers,” providing trouble shooting and strategic placement of computer-based training, in an effort to maximize usage and pass through ratio. Traveled to client locations as a Teaching consultant to insure success throughout the deployment and implementation process. Worked closely with educators, in an effort to ensure successful training was being utilized. Student usage of CBT could be monitored, and teachers could gauge program success based on completion of certification process.
Deployed turnkey Microsoft CBT and Certification program, through Emily Lebo, (Co-Superintendent Boston Public Schools) The major reform initiatives focused on teacher accountability for student outcomes. Titles made available for student curriculum included A+ 2009, Word 2010, Learning Windows 7, Learning Windows 7,
Implemented a solution with Audrey Mintz, of the Mass Water Resource Authority (MWRA) offering an enterprise solution allowing several thousand users the chance for advancement through certification training and test preparation. Specifically: A+, SQL Server, MCSE, Microsoft Office, Network + 2009, Dreamweaver CS5
Reader’s Digest /Books Are Fun – 2003 - 2008 Marketing Director
Prospected, met, coordinated, and executed employee events for the world’s leading display marketer of books and gifts. Through self-created call campaigns, generated leads for client meetings. Traveled to client locations to meet with Event Coordinators to pitch and close events for both the Books Are Fun book and Bath & Beauty collections. Negotiated end user rebate amounts that were given based on the total number of sales dollars. Responsible for creation of all advertising materials that were distributed both online and within the facilities to promote events. In charge of procuring all inventory for 2 separate lines of business to ensure weekly shipments and accurate inventory supply. Participated in complete event set-up and breakdown.
Tech Data Corporation – 1992 - 1997 / 2000 - 2003 Inside Territory Manager
Attained and exceeded all established gross profit and margin sales goals, services goals, and phone statistics. Cultivated business-to-business sales and achieved annual profit objectives within assigned territory. Established highly profitable territories through networking initiatives and innovative sales strategies. Demonstrated rapid understanding of business and marketing objectives and created profitable returns on strategy plans. Acted as business lead on multi-faceted projects. Specific accomplishments included:
Was promoted to a National Accounts team within 6 months of hire.
Was put in charge of the 2nd largest territory (Greater Boston) within 18 months of promotion to National Sales.
Monitored and executed plans for customer slippage and product mix.
Education
Saint Petersburg College
A. A. Liberal Arts 1990
Penn State University
1990 - 1992
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