chief marketing officer
Resume:
LISA TURNBULL
ad7jm1@r.postjobfree.com 972-***-**** www.linkedin.com/in/turnbulllisa
Chief Marketing Officer in Healthcare and Technology plus
SUMMARY
Accomplished marketing executive within dozens of industries including healthcare and technology (Enterprise, SaaS, Cloud, AI, Security...). Extensive expertise in ‘go to market’ strategies involving thought-leadership, various types of events, demand generation, case studies, product led growth-PLG, account-based marketing-ABM, along with a specialty in strategic growth-with measurement. I was initially brought into TEI to work with clients in their marketing and sales efforts through internal roles like this one.
COMPETENCIES
• Marketing Strategy • Business Development
• Thought-Leadership • Partner/Channel/Alliance Programs
• Digital Campaigns • Special Events
EXPERIENCE
Chief Marketing Officer plus
TEI Global 2008 – current
A boutique firm with approx. 300 employees specializing in high-level technology R&D in products and services (across many industries-including healthcare).
• Healthcare software for (Payer)insurance on-boarding for brokers and employers work involving thought-leadership content, social media, events, digital campaigns with measurement/KPIs.
• Advanced and completed strategies involving thought-leadership content, social media, events, digital campaigns with measurement/KPIs. Increased bottom line to 20% in a range of 100K to 1.5m+, per sale, within weeks across multiple verticals.
• Worked with many hospital/healthcare systems throughout the United States and a few in Europe.
• Facility and supply security technology products utilized for safety, tracking of personnel and efficiencies in usage for patient billing brought extensive sales increases in the first 90-120 days with anticipated double-digit millions in the first year.
• Hospital product that brings efficiencies to back office and facility projects offers a consulting analysis showing real outcomes of the software product. Developing the analysis piece closed more business in the first 120 days than the year before.
• Team development, mentoring, management
*** Healthcare industry experience includes systems to comply with HIPAA, a payer portal for health insurance on-boarding for brokers and employers and a product used for hospital back office including procurement and project management. Payer software development and marketing to health insurance organizations and brokers for an excellent user experience. (hands-on in demos and customer service) I have also purchased healthcare plans for multiple companies from small to large as well as developing wellness programs. My interest in the healthcare marketplace has grown through healthcare volunteering that includes work with physicians and hospitals and extensive community work. I have also had the opportunity to be exposed to medical devices while volunteering/fund raising(millions) with multiple veteran organizations.
Please note I have a great deal of personal and volunteer experience in senior living/housing. This is important work and sensitive to families and the patient/resident. I understand and have worked with the social workers at the hospitals along with doctors for referrals are the main areas of developing business.
Executive Vice President-Marketing plus
Alsbridge 2005 – 2008
A management consulting firm with approx.100 employees specializing in outsourcing and shared services.
• Relationship development strategy for global growth from mid-level to Fortune 100 companies encompassing partnerships, analysts (Gartner, Forrester…), client referrals and media placement.
• Office and client growth efforts in the U.S., UK, India, and China (within the first 120 days)
• Collaborated with leading professional services firms (e.g., Accenture, IBM, PWC, Genpact, Infosys…) on methodology to source, define and implement contracts to ensure successful measurement (KPIs and service levels) and outcomes for outsourcing and shared service centers.
Senior Strategy Consultant
Various within N. America 2004 - 2005
Client – Media Industry (multiple companies under one umbrella $10-50mm)
• Recruited by Board of Directors and CEO to create new division including research and strategic plan for product development for high-worth individuals involving financial products/services, travel club, celebrity events, luxury products.…
• Drove a new media product in print and online publications, developed a new target market and established partnerships to provide 70% of total sales of $2mm in the first 6 months.
Client – HIPPA Compliance products and services ($100mm+)
• Product line includes filing systems, confidentiality forms, software, hardware, and security issues with sales increases of 10-15% within 90 days
• Negotiated contracts for multimillion-dollar machinery manufacturer with savings of $2mm along with new vendors for creation of additional tools and services.
Client – Venture Capital Organization (Start-ups with investments of $500K+)
• Performed general business strategy and marketing due diligence for 12 prospective companies with only 3 receiving funding.
• Measured viable sales for software, e-commerce, financial services/fintech, consumer products and other B2B companies including global growth strategies.
EDUCATION
Innovation/Entrepreneurship Graduate Certification Program School of Mgmt. at UTD (Richardson/Dallas, Texas)
Liberal Arts BA University of Texas at Dallas (Richardson/Dallas, Texas)
Technical skills: CRM, SEO/SEM, Salesforce, Google Analytics, Marketo, HubSpot, Pardot, App. Development, Outlook, WordPress, Microsoft products, various custom programs Zoom, GoToMeeting, Google Meet, ChatGPT, Bard,…
Industries/Verticals of experience: Financial Services/Fintech, Healthcare, Manufacturing, Energy, Outsourcing, HVAC, Tourism, Real Estate, Non-Profit, Franchising, Aerospace, Retail, Technology, Software
Lisa Turnbull
ad7jm1@r.postjobfree.com
To Insightful Leadership:
Work in healthcare is purpose driven in nature with the ability to change or save lives and at the very least make lives easier or better. The Chief Marketing Officer role is not just another job, but mission driven. If you would appreciate someone with a specialty in strategic growth and focus on client excellence, every day, I look forward to learning more. Please note, that my marketing leadership has been across multiple industries/verticals including healthcare, technology, and professional services. Other marketing strategies utilized include product led growth-PLG, account-based marketing-ABM…along with a specialty in strategic growth-with measurement including account recurring revenue-ARR. I was initially brought into TEI to work with clients in their marketing and sales efforts through internal roles like this one.
Healthcare industry experience includes systems to comply with HIPAA, a payer portal for health insurance on-boarding for brokers and employers and a product used for hospital back office including procurement and project management. Payer software development and marketing to health insurance organizations and brokers for an excellent user experience. (hands-on in demos and customer service) I have also purchased healthcare plans for multiple companies from small to large as well as developing wellness programs. My interest in the healthcare marketplace has grown through healthcare volunteering that includes work with physicians and hospitals and extensive community work. I have also had the opportunity to be exposed to medical devices while volunteering/fundraising(millions) with multiple veteran organizations.
Please note I have a great deal of personal and volunteer experience in senior living/housing. This is important work and sensitive to families and the patient/resident. I understand and have worked with the social workers at the hospitals along with doctors for referrals are the main areas of developing business.
I offer the skills to grow an organization through strategic growth involving all areas of business development, operations, and marketing. Some areas of expertise include:
Business Development: Competitive intelligence, RFPs, event participation, Internet placement and marketing for lead/demand generation (with measured results)
Strategy: Go-to-market strategy in thought leadership, executive briefings, content creation, and striving for excellence in client/customer service.
Digital Marketing/PR: Offer real, quality content that cannot be found elsewhere; work with agencies for projects and ongoing media programs.
Relationships: Development and management of sales channels/pipelines including partner/alliance/channel programs, suppliers, vendors, analysts, advisory relations, law firms and investor firms (equity, venture, angel)
Special Events: Forums to drive traffic and interest in offerings involving 'thought-leadership' with specific content development and appropriate partners through trade shows, conferences, and executive roundtables. Provide an experience-not just another webinar or video event.
Team development and leadership
Thank you for your time and consideration.
Best regards,
Lisa Turnbull
www.linkedin.com/in/turnbulllisa
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