Content Specialist

CHRISTOPHER BURKE

PO Box *** Deville, LA***** 504-***-**** **********@*****.***

EDUCATION

MBA: Hospitality Administration and Management

University of Louisiana at Lafayette - Lafayette, LA Bachelor of Science: Business Administration-Marketing Louisiana State University at Alexandria - Alexandria, LA PROFESSIONAL SUMMARY

Content manager with over nine years of experience utilizing online platforms to fuel growth for e-commerce and corporate websites. Skilled in crafting engaging website content, optimizing for SEO, and overseeing e-commerce operations. Proven ability to work independently while driving digital growth and contributing to dynamic teams. SKILLS

• Proficient in Adobe CS5/Creative Cloud

• Analyzing website data in Microsoft Azure

• Developing SEO strategies that drive conversions

• Creating presentations with Tableau

• Short-term project management

• Managing WordPress and Shopify sites

PROFESSIONAL EXPERIENCE

Freelance Content Specialist, 5/2021 to Present

• Conceptualize, pitch, and produce articles and technical guides that align with clients' content strategies.

• Manage multiple clients' needs and style preferences concurrently, ensuring content meets brand guidelines.

• Edit and publish content using content management systems, while maintaining voice, tone, and formatting.

• Utilize SEO best practices to optimize new and existing articles for search engine visibility, resulting in improved rankings and organic traffic.

• Oversee affiliate programs to enhance reader experience and drive revenue growth, leveraging tools like Lasso to track performance and optimize monetization strategies.

• Conduct follow-ups with clients to gather feedback, address concerns, and ensure content meets objectives. Product Manager, 05/2017 to 05/2021

B&B Global Solutions, LLC

• Led the development and management of website content, including product descriptions, marketing materials, and product listings.

• Implemented SEO strategies to optimize product listings and improve search engine visibility, resulting in increased organic traffic and sales.

• Managed e-commerce team and oversaw day-to-day operations to ensure smooth functioning of the online store.

• Monitored website performance metrics and user feedback to identify areas for content optimization and improvement, contributing to enhanced user experience and conversion rates. Content Developer, 11/2013 to 04/2017

Packosells

• Create website content, including product listings, blog posts, and informational pages.

• Developed and executed content strategies to enhance website usability, engagement, and conversion rates.

• Wrote compelling product listings and marketing content to showcase products effectively and drive sales.

• Followed SEO best practices to optimize website content for search engines, increasing traffic and sales.

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