Digital Marketing Strategy

Ged Friedman

Marketing Strategy Director • Senior Copywriter

Burbank, CA 310-***-**** ad7h3q@r.postjobfree.com

Portfolio: www.copyfirstmedia.com/portfolio

SUMMARY

Unique Marketing Professional with a dynamic 15+ year senior managerial background. Proven creative team leader with a diverse skill set in directing marketing strategy, copywriting, editing, advertising, SEO building, and brand management. Passionate about delivering effective content that engages and converts. Available for remote or hybrid opportunities.

SKILLS

• Management and Leadership

• Integrated Marketing Strategy

• B2B and B2C Marketing Campaigns

• Writing, Editing, and Communications

• Cohesive Brand Messaging

• A/B Tested Email Marketing Campaigns

• SEO and SEM Building

• Fluency in CRMs and AI Technology

EXPERIENCE

Copy First Media Remote, USA Jul 2013 – Present

Marketing Strategy Director/Freelance Copywriter

Freelance Marketing role, specializing in building lucrative partnerships with businesses and private clients, while providing a range of top-tier Marketing and Copywriting services.

• Conducted meetings with clients to identify target audiences, market trends, and marketing strategy options

• Developed and implemented marketing plan of action for website, social media, email marketing, and advertising

• Crafted compelling UX copy for educational, marketing, and sales campaigns

• Provided creative direction in brand management, promotional campaigns, PR, and SEO building

• Integration of CRMs, AI, and other innovative technology into content creation strategy

Green Solar Technologies Northridge, CA Dec 2016 – Sep 2021

Integrated Marketing Manager/Sr. Copywriter

Marketing Management role, working alongside the Marketing Director to spearhead integrated Marketing Strategy and Brand Management, as well as to implement expert Copywriting direction.

• Strategized and implemented successful Marketing campaigns by converting interest of new target audience

• Guided work of creative team and confirmed cohesion of UX materials across all digital media channels

• Quadrupled sales by perfecting integrated marketing process, building SEO, and catapulting the brand name

• Crafted original copy for website and key projects while supervising messaging of creative team

Metro RV Burbank, CA Mar 2013 – Nov 2016

Rentals Assistant Manager/Web Copywriter

Rental Sales Management role, overseeing Marketing and Rental Sales of the RV fleet inventory.

• Independently operated fleet inventory software and regulated RV rental calendar

• Built and managed an active client sales list, and held consultations leading to RV rental sales

• Produced RV photography sets, crafted detailed written descriptions of fleet inventory, and managed website

CERTIFICATIONS

• IAPWE - Certified Professional Writer & Editor (IAPWE.org)

• Indeed Assessments - Tested Proficient in 15 skills-oriented categories (Indeed.com)

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