Client Service and Marketing Communications Specialist

*

LOU SANTOS

Mobile : +1-773-***-****

E-mail : ad7fno@r.postjobfree.com

Address : Niles, IL 60714

PROFESSIONAL SUMMARY

Your potential hire is an advertising and marketing communications expert who has ascended into top management positions such as Client Services Director, Vice President for Client Services, and Managing Partner for Business Development. My experience spans 27 years in top multi-national ad agencies servicing a plethora of global, premium and mass-based brands. As an advocate of my clients’ brands, I believe the only way to build consumer loyalty is by being a loyal consumer to these brands myself. I enjoy diving deep into brand challenges and opportunities and it has led to many a-market growth and success in the different industries my clients do business in. I enjoy learning new things through the brands I work on and the people that engage with them. I am continuously passionate for great creative work and creating brand loyalty. I’ve spearheaded numerous award-winning integrated marketing campaigns with expertise in above-the-line advertising and broad experience in media strategy/buying, digital, experiential marketing and public relations. I love working with people, including clients, internal teams and consumers themselves. I am a dedicated partner to my clients, a respectful follower to my superiors, a capable leader of the agency teams I’ve been privileged to handle and an astute observer of our consumers. I believe in providing excellent work and service that brings honor to my Creator. PROFESSIONAL EXPERIENCE

SENIOR-LEVEL EXPERIENCE

Independent Marketing Communications

Consultant

February 2019 to Present

NJYN, Inc. / Ideas X Machina,

Group of Hakuhodo

Client Services Director/Managing

Director

February 2020 to January 2022

A+B Expedio Integrated

Marketing Communications, Inc.

Managing Partner for Business

Development and Account

Management

July 2018 to February 2019

FCB Manila Vice President for Client Services February 2017 to June 2018 Ace Saatchi & SaatchI Client Services Director February 2013 to July 2016 INTERMEDIARY EXPERIENCE

Ace Saatchi & Saatchi Management Supervisor August 2008 to January 2013 DentsuINDIO

Associate Consulting Director December 2006 to July 2008 JimenezBasic

(A Publicis Company)

Account Director June 2004 to December 2006

2

FOUNDATIONAL EXPERIENCE

JimenezBasic

(A Publicis Company)

Account Supervisor August 2003 to May 2004

Jimenez D'Arcy

Account Manager March 2001 to November 2002

Publicis Philippines, Inc. Media Strategist October, 1997-December, 1999 Publicis Philippines, Inc.

Ad School Trainee July to September 1997

CLIENTS & BRANDS MANAGED

ALCOHOLIC BEVERAGES San Miguel Brewery – Gold Eagle Beer, Cali, Miller Genuine Draft, New Product Development; Diageo – Johnnie Walker, Captain Morgan; Emperador Distillers – Andy Player Whisky, Smirnoff Mule, The Bar, Dalmore, Jura Whisky; The Macallan, Bacardi, Jose Cuervo AUTOMOTIVE

Mitsubishi Motors; Honda Philippines - Accord, CR-V; Mercedes Benz; Chrysler; Harley Davidson; Nissan Motors, Toyota Motors, Suzuki Automotive

CONSUMER & CORPORATE

SERVICES

Pacific Internet; Teletech Call Center; Philippine Long Distance Telephone Company Products and Corporate Governance; Bayan Telecommunications Inc.; Yehey Internet; [24]7 Philippines Call Center; Manila Electric Company (Meralco); Philex Mining Corporation; Philippine Tropical Forest Conservation Foundation; Smart Communications, Inc.; Talas Data Intelligence, Inc.; PLDT-Smart (Asian Carriers Conference); Ateneo De Manila University; QuadX Logistics; Aboitiz Power

CONSUMER ELECTRONICS &

TECHNOLOGY

Sharp Audio-Video; Fujifilm; Canon Marketing Philippines – Cameras, Printers, Corporate Affairs; Hitachi; Epson; Panasonic FOOD & BEVERAGE

Nestle Ice Cream; Magnolia Dairy Ice Cream and Milk; Southeast Asian Foods, Inc. – Datu Puti Liquid Condiments, Jufran Red Sauces; Jollibee Foods Corp.; Monde-Nissin – Lucky Me! Noodles; SMFI Developmental Brands; Inbisco Phils. – Energen Cereal Drink; Chowking Foods; Magnolia Nutri-Oil; Pocari Sweat; RFM - Royal Pasta; Danone-URC – B’lue; Dole Asia; Asia Brewery – Cobra Energy Drink, Dutch Mill; Mister Donut Philippines; Mondelez International; Nestle Desserts; Banapple; Bugkalot Coffee; Milklab; Red Velvet Manila; The Kinder Food FINANCIAL INSTITUTIONS Philamlife Insurance, Development Bank of the Philippines, Citibank, N.A., International Exchange Bank, HSBC, Western Union Money Transfer (Outbound Service); HSBC Premier; Philam Asset Management Inc., Bank of China; Bayad Digital Banking; Ronin Financial Consultancy HEALTHCARE Zuellig Inchcape – Tiger Balm; Merck, Sharp & Dohme – Propecia; Mundipharma – Betadine Wound Solution, Betadine Oral Gargle, Senokot Laxative; ADP Pharma – Propan Multivitamins; Novo Nordisk HOME CARE Procter & Gamble – Ariel Detergent, Tide; Asian Durables LIFESTYLE

Fila Philippines, Inc.; Bench TM Fashion and Lifestyle; Hallmark; Healthy Options; Wine Story; Planet Grapes; Nike Philippines; National Basketball Association; Hello PH Tourism

3

MEDIA & PRODUCTION Roadrunner Network, Inc; Internet Mobile Marketing Association of the Philippines; Association of Accredited Advertising Agencies of the Philippines (4As) – Ad Summit 2018 Convention; 361 Studios; Victorious Creative Solutions

PERSONAL CARE Procter & Gamble – Zest Bath Soap, Vicks Megabrand & Metamucil, Safeguard Antibacterial Soap, Olay, head & shoulders, Pantene, Ivory Soap, Secret Deodorant, P&G Shopper Marketing; Avon Cosmetics & Women’s Personal Effects; Beiersdorf – Nivea

POLITICAL 2022 Philippine Presidential Elections Campaign; 2022 Philippine Senatorial Elections Campaign; 2023 Cambodia Prime Minister Elections Campaign; 2024 Philippine Senatorial Elections Campaign

(Information provided upon discretion.)

REAL ESTATE

Philamlife Properties, Inc.; SM Supermalls; Resorts World Manila; DoubleDragon Properties Corp.; Frontier Ortigas Hotel Manila; SM Development Properties

MINISTRY EXPERIENCE

First Love International

Ministries, Philippine Operations

Chairman of the Board

February 2020-Present

Christ’s Commission Fellowship,

Eastwood Location, Philippines

Couples and Family Ministry

Head/Council of Servants

2011 to 2014

Christ’s Commission Fellowship,

Eastwood Location, Philippines

Contributing Writer, CCF Frap

Weekly Newsletter

2010 to 2019

EDUCATION

• Graduated with Bachelor of Arts in Philosophy, Pre-Law, AY 1994-1997, University of the Philippines*

• Bachelor in Computer Science, AY 1993-1994, University of the Philippines*

* In 2020, UP was ranked 65th in the Times Higher Education (THE) Asia University Rankings and 69th in the QS Asia University Rankings for 2021, the highest ranked Philippine university. SUMMARY OF ACHIEVEMENTS*

• Authored viable revenue streams to grow existing business and in winning new businesses.

• Consistently awarded as one of the top client service and account management executives in the Philippines from 2009 to 2015

• Spearheaded several Multi-Awarded Integrated Campaigns that won in various international and local award shows including Cannes Lions International Festival of Creativity, The One Show, The Work, Clio, London International Awards, Spikes Asia, Ad Fest Asia, Philippine Araw Awards, etc.

* (Click here for full list of achievements.)

• Lead client service of the winning team that had the Philippine President and Number 1 Senator elected in 2022 Philippine elections.

• Key accounts lead of the winning team that had the Prime Minister in the 2023 Cambodia Elections REFERENCES (PROVIDED UPON REQUEST)

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