Art Director Senior

**** * ***** **., ***** Lake Beach IL *****

1-847-***-**** linkedin.com/in/jaredhertzke

ad7es9@r.postjobfree.com Portfolio: projectfive.net JARED HERTZKE

WORK HISTORY

ART SUPERVISOR - BOUNDLESS LIFE Remote, Nov. 2021 – Oct. 2023

Strategically concepted and designed integrated marketing campaigns for successful product launches, encompassing dynamic print and digital sales aids, responsive websites, and comprehensive brand guidelines

E mployed brand storytelling and data visualization for impactful communication SENIOR ART DIRECTOR - TRIPP LITE Chicago, IL, June 2019 – Nov. 2021

Innovatively designed engagement-increasing marketing materials for print, website content, banner ads, digital marketing, and dynamic PowerPoints

Collaborated with cross-functional teams to deliver compelling content FREELANCE ART DIRECTOR Chicago, IL, Aug. 2017 – June 2019

Concepted and designed marketing materials for a diverse range of clients, including print, banner ads, and website content. Demonstrated adaptability to the client’s needs SENIOR ART DIRECTOR - PUROHIT NAVIGATION Chicago, IL, Sept. 2015 – July 2017

Successfully launched 3 products, managing integrated print and digital design campaigns from concept to execution

Concepted and designed comprehensive marketing materials, spanning print and digital sales aids, direct mail, responsive websites, email campaigns, banner ads, landing pages, and comprehensive brand style guides

SENIOR ART DIRECTOR - FINGERPAINT Saratoga Springs, NY, March 2013 - June 2015

Innovatively designed and art directed 2 product launches, overseeing the creation of core marketing assets, including print sales aids, print collateral, digital aids, email campaigns, responsive website design, landing pages, packaging, and logos.

-The first pharma launch exceeding sales goals in product in the first 6 months L ed 2 product rebrandings and executed creative overhauls with innovative design

Designed and led a team for 2 trade show experiential designs optimized for interactivity Encouraged a collaborative team culture based on creative problem solving and innovation SENIOR ART DIRECTOR - ABELSON TAYLOR Chicago, IL, March 1997 - Sept. 2012

Directed design development for 3 brands, each with over $1 billion in sales

Concepted and designed 3 product launches and 7 product rebrands

Led teams in creating sales-driven campaigns, spanning print design, dimensional mail, direct mail, websites, multimedia, trade show attractions, and emerging technologies AWARDS

IN AWE Silver Award

RxClub Gold Award

9 RxClub Awards of Excellence

2 ADDY Awards

Davey Award

EDUCATION

B achelor of Fine Arts

University of Northern Iowa

SKILLS

Creative Conceptualization

Concept Art

Brand Strategy

Integrated Marketing

Creative Collaboration

Creative Mentor

Team Leadership

Art Direction

Graphic Design

Data Visualization

Infographics

Product Launch

Typography

Photo Direction

Photo Retouching

Storyboards

Wireframes

Adobe Creative Suite:

InDesign, Illustrator,

Photoshop, Acrobat

AI: Midjourney, Leonardo.ai

Sketch, PowerPoint

Mac, PC

SENIOR ART DIRECTOR

Accomplished Creative with 25+ years of design experience crafting impactful brand experiences. Leveraging STRATEGIC THINKING and CREATIVE IMPACT, I lead creative teams to develop and deliver integrated advertising campaigns and product launches that resonate with target audiences and drive measurable brand growth.

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