Social Media Marketing Coordinator

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Zoe Melzer

Marketing

718-***-**** ad7ca0@r.postjobfree.com https://www.linkedin.com/in/zoe-melzer/ 150 East 34th Street, Manhattan, NY EXPERIENCE

Freelance Writer

FF2 Media 12/2023 - Present Manhattan, NY

Conducted in-depth interviews with filmmakers and artists, producing compelling and engaging content for FF2 Media, an online platform promoting creatives.

Authored a wide range of articles and reviews for FF2 Media, demonstrating expertise in movies and art.

Utilized exceptional research skills, ensuring accuracy and credibility in all written pieces while maintaining adherence to FF2 Media's editorial guidelines and standards.

Marketing Associate

Carole A. Feuerman Studios 05/2023 - 12/2023 Brooklyn, NY Wrote, maintained, and updated press kit materials. Increased social media engagement and website traffic by 200 percent by creating unique content such as exclusive posts and videos. Executed marketing, advertising and promotional strategies that led to brand partnerships, and social media sponsorships. Directed newsletters, memoranda and other internal team communications. Cataloged artwork using excel, and designed branded merchandise. Used Google Analytics & other SEO platforms to increase website traffic. Graphic Design Intern

The Social Blueprint 02/2023 - 04/2023 Victoria, Melbourne, Australia Designed clear, and engaging graphic communications for print and online use.

Created content for publication using platforms like InDesign, and Adobe Photoshop.

Conducted research on design trends and best practices to continuously improve the organization's visual communication strategies. Social Media Intern

Azure Arts 11/2022 - 02/2023 Manhattan, NY

Provided information from gallery's holdings to curators and to public. Oversaw social media accounts, including TikTok, with posts that had an average of 300 percent more engagement.

Created content that utilized niche designs to showcase the featured artwork and artists.

Used Adobe photoshop to make invitations, and a catalog with the necessary artwork.

Gallery Intern/Assistant

Vapid Arts 11/2021 - 01/2022 Brooklyn, NY

Liaised with gallery personnel to coordinate showings, and special events. Maintained active social media accounts to network with galleries and engage with target audience.

Assisted in the implementation of marketing strategies, including creating promotional materials and coordinating digital marketing campaigns to increase gallery visibility and attract a wider audience. SUMMARY

Knowledgeable in the fields of social media and

design with extensive work experience. Confident

writer and cataloger holding a Bachelor of Fine Arts degree in Art History from Pratt Institute. Skilled in developing and cultivating brand images, generating innovative ideas, and effective management.

EDUCATION

History of Art & Design

Pratt Institute

2020 - 2023 Brooklyn, NY GPA 3.74 4.0

Spent a semester abroad at the Università

Internazionale dell'Arte di Venezia in Venice, Italy. Summa Cum Laude

Pratt Circle Award

Member and Art Director of the Pratt JSU 2021-

2022

Dean's List [2020-2023]

SKILLS

Content & Digital Marketing

Content Creation Photography

Media Relations Graphic Design

Website Formatting: Squarespace, Wordpress

Video & Content Editing: Drupal

Data Analysis SEO Optimization

Google Analytics E-commerce Campaigns

Microsoft Office: Word, PowerPoint, Excel

Adobe Creative Suite: Photoshop, Indesign,

Premiere, and Illustrator

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