Digital Marketing Customer Service

PROFESSIONAL SUMMARY

SKILLS

EXPERIENCE

Bhawana Bairiya

EDISON, NJ 08817

732-***-**** ad789m@r.postjobfree.com

Digital marketing professional with 9+ years of experience delivering innovative strategies through the development of multi-channel media campaigns and projects. Possesses hands-on technical and managerial skills for account management and campaign execution across a broad range of clientele with various business objectives. A proactive learner with experience utilizing multiple programmatic platforms to develop data driven strategies while gaining a well- rounded understanding of brand initiatives, industry trends. Primarily specialized in high-risk business accounts.

• Digital Marketing Strategies • Research and Development • Business Development

• Strategic Planning • Operations • Leadership

• Problem Solving • Analytical Skills • Microsoft Ad Editor

• Google Ads Editor • Customer Service • Project Management

• Veeva Platform • PRC • Organization

• Written and Verbal Communication • Relationship Management AUGUST 2021-CURRENT

Sr Associate

GroupM (Mediacom) New York

• Collaborated with clients such as Dell, IBM, and Bausch and Lomb.

• Managed B2B, DTC, and B2C projects, providing leadership and training to associates in various accounts.

• Assisted business leads in driving client retention and identifying growth opportunities.

• Created and presented monthly and quarterly reports to both internal teams and clients. Conducted keyword analysis to optimize performance. Composed ad copies, ensuring compliance approval via PRC in Veeva.

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• Managed all aspects of billing, budgeting, pacing, and Prisma account optimization.

• Developed strategies to meet client requirements, including product understanding and compliant ad copy creation. Devised plans to promote client initiatives, such as eye tours for LEI, from a paid search perspective and navigating PRC approvals.

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• Conducted in-depth research and analysis to develop company online marketing strategies.

• Established strategic advisor relationships with clients, driving continued value of products and services.

• Worked cross-functionally with teams to align customer plans with company-wide strategy. EDUCATION

CERTIFICATIONS

Performed keyword research, identified key performance indicators (KPIs), and reported metrics performance to senior managers.

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MARCH 2021-JULY 2021

Paid Search Manager (Core Ad Marketing)

• Brainstormed new and creative growth strategies with internal team and client

• Executed tests and analyzed data, identifying trends and insights to achieve maximum campaign return on investment

• Managed paid search campaigns from $100,000 to $250,000. JANUARY 2016-JUNE 2019

Account Manager

IT Nopal Technologies

• Established a trusted/strategic advisor relationship with clients and drove continued value of our products and services

• Worked cross-functionally with all teams at IT Nopal to ensure customer plans are aligned with company-wide strategy

• Conducted in-depth research and analyses to create company online marketing strategies. APRIL 2015-JANUARY 2016

Associate Account Manager

IT Nopal Technologies

Strategized, developed, and managed paid digital marketing campaigns across Ad Words, with monthly budget of

$100,000 resulting in average of $5,50,000 in monthly revenue

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• Performed keyword research, identified appropriate KPIs and reported key metrics performance to senior managers NOVEMBER 2013-APRIL 2015

Travel Sales Consultant

Yatra Online Pvt Ltd

• Made professional, accurate, cost-effective travel arrangements for clients while providing excellent customer service Handled all aspects of international travel planning, i.e., air reservations, hotel, car, as well as checking ticketing, voids, exchanges, and reporting

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• Provided sales services and developed sales strategies. Bachelor's in Commerce January 2015

University of Delhi

Bachelor's in Art (English Honors) January 2015

University of Delhi

MBA (Digital Marketing)

Amity University

• Google Shopping Ads

• Search Ad 360

• Microsoft Ads

• Google Ads

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