Director, Data Analytics/Advanced Analytics and Marketing Science

Fonny Joman, MBA, PMP®, CSM®

Fluent in English, Indonesian & Chinese (Hokkien) www.holisticviu.com

Orlando, FL 407-***-**** ad7836@r.postjobfree.com

Analytics and Strategy Leader

Marketing Strategic Innovation Data Analytics PMP A forward-thinking leader known for igniting results in organizational performance, growth and revenue through innovative strategies supported by insightful data analytics in fast-paced, high-pressure environment.

• Analytics & Forecasting: Deep proficiency in competitive business intelligence utilizing four Analytics continuum

(descriptive, diagnostic, predictive & prescriptive) and analytic tools (SQL, Alteryx, Tableau, Power BI, R, SAS), research analyses, forecasting, HR Analytics, inventory control & safety stock, supply chain analytics, P & L and trends/patterns analysis. Applied insights that revived businesses, seized opportunity, and drove explosive growth.

• Brand Strategy: Excels in cultivating brand image and initiatives that achieve outstanding visibility, as well as client engagement and retention. Diverse experience in retail, franchise, restaurant, and consumer-packaged goods (CPG) industries.

• Marketing: Expertise in all aspects of marketing analytics including market research (primary & secondary), market segmentation, pricing & promotions analytics, SEO, Facebook Marketing, Google Analytics, Email Marketing, customized promotional materials, advertising (including TV and radio), multimedia campaigns, product packaging, and visual merchandising that engages senses.

Professional Experience

McCANN HEALTH ENGAGEMENT (IPG Health/IPG), New York, NY (Remote) 2022 - 2024 Director, Data Science/ Advanced Analytics and Marketing Science Strategized business alignment on behalf of pharma clients through proper analytics implementation of online marketing campaigns, website analytics and ecommerce data analytics.

• Design, Create and Manage data strategy/pipelines/architecture/warehousing from source to reporting using R, Azure Data Factory, MS SQL Server, Alteryx, Tableau, Power BI, and Google Looker Studio.

• Maintain, Improve, and Innovate ETL (extract, transform and load), visualizations, and decision-making processes and tools including an extensive set of R and SQL Scripts, Power BI, and Tableau dashboards.

• Lead a data-driven consumer Digital Marketing strategy and optimize customer experience through Hypothesis Testing and consumer insights to drive targeted messaging and campaigns based on consumers’ segmentation

(demographic, psychographic and behavioral).

• Develop digital campaign measurement plans, including those based on Marketing Mix Models, strategic imperatives, communication objectives, and media strategies.

• Provide reporting on website analytics, media campaign analytics, KOL analysis, benchmarking, CRM, ad hoc data audit, statistical analysis, market research (MaxDiff, Conjoint), optimization, and HR/workforce Analytics.

• Ensure effective communication across interdisciplinary clients’ teams (Planning, Buying, Supplier Partners, Agency, etc.) occurs and work with teams to resolve issues. KANTAR, Orlando, FL 2021 - 2022

Director, Data Strategy and Democratization

Enhanced strategic initiatives, marketing campaigns, and analytics for major restaurant chain clients, including Darden, leveraging comprehensive data sources such as Brand Health, Segmentations, Clustering, Regressions, Digital, Social, CSAT, Sales, and Finance data.

• Transformed business challenges and requirements into actionable briefs, developing analytical solutions that generated valuable insights into customer behavior (customer insights) and market trends.

• Presented compelling analyses to senior management, informing decisions across Competitive Strategy, Business Planning, Opportunity Identification, and Optimization. Employed advanced statistical methodologies like Growth Decomposition and Driver Analysis to identify key business drivers and growth opportunities, aiding strategic decision- making and competitive positioning.

• Led process improvement initiatives to streamline project delivery and ensure the highest standards of quality and client satisfaction. Mentored junior analysts and collaborated with offshore teams to optimize project workflows and enhance analytical capabilities.

• Provided holistic data and analytics solutions informed by primary and secondary research, synthesizing insights from competitive analysis and industry trends to inform strategic direction and drive business growth. Fonny Joman ad7836@r.postjobfree.com Page Two

FLORIDA BLUE, Orlando, FL 2020 - 2021

Health Business Analyst

Supported a diverse range of analytical projects with focus on Provider Value Based Programs (ACO, PCMH, CPCP) and provided value-added insights that directly impact business and financial outcomes in healthcare business.

• Produced monthly performance dashboards to monitor and evaluate patterns, costs, and trends for various healthcare programs.

• Identified drivers of Value Based program performances as it pertains to quality, access, and affordability for the attributed population.

• Expert in analytics tools and data visualization including SAS Enterprise Guide, Toad, Aginity, mySQL, Teradata, Tableau, and Power BI.

TUPPERWARE BRANDS CORPORATION, Orlando, FL 2007 - 2020 Manager, Business Development and KPI 2014 - 2020

Leader of a key initiative (Traditional 2.0) to evaluate current business sales model and rejuvenate strategy to push business in North America (NA) to the next level. Effectively develop cross functional relationships with department team of 30. Reviewed Sales Force compensation, sales model, technology support and Marketing plan.

• Define business strategy and roadmap for Tupperware Showroom including training module for product demo.

• Optimizing customer experience at Tupperware Showroom by constantly improving end-to-end supply chain on exclusive products sold on this channel through successful negotiation with suppliers, minimizing supply chain hidden costs, robust demand planning and lead time management, and maximizing inventory efficiency.

• Led changes in business model resulted in transformation of compensation/commission plan and realignment of internal functional areas to adapt to new strategy. The proposal was approved by Senior Management and the strategy was implemented utilizing $2M budget and resulted in 16% growth first year after launch.

• Led key business strategy of market expansion and penetration through implementation and opening of 40 Tupperware Showrooms in US & Canada within 2 years generated incremental sales of +12% to North America business. Provide BI and key performance indicator analytics to team and Management monthly and quarterly using SQL, Tableau or Power BI. Analytics reflect double- digit growth for most studio owners.

• Partnered with multi-functional departments on full revenue and gross margin analysis, quantitative and qualitative analysis, data mining and financial modelling, communicate gaps against margin, distribution of key business reports related to business performance and gross margin management. Manager, Business Intelligence & Marketing Support 2012 - 2014 Created the analysis and reporting forecasts template for all market segments, focusing on Retail Sales, Sales Force Leadership, and related KPI's utilizing analytics tools. Introduced refined forecasting methodologies and operating systems. Provided key business reports - Daily Company Sales Report, Weekly Business Statistics, Regional Reports, and Monthly financial analysis on MPR/QPR - to Executive Team with key findings.

• Created operational efficiency and reduced reporting time from 8 hours to 2 hours by simplifying analysis and performance report templates and creating one data source for consistent financial projections and reporting. Also implemented a case method improved communications and production planning between manufacturing and operations.

• Held a key role leading an innovative business strategy project, Tupperware Studio pilot program, developing comprehensive project plans for a fun, engaging studio, through detailed business and financial analyses. Education

Master of Business Administration (MBA), Texas A&M University - Commerce, 3.9 GPA Bachelor of Science (B.Sc.), International Business, San Francisco State University, 3.35 GPA Designing & Building AI Products and Services, MIT (WIP) Certification/ Skills

Marketing Analytics (UC Berkeley) • PMP® (Project Management Professional) • R Studio • CSM® (Certified Scrum Master) • SQL • Tableau • Power BI • SAS • Smartsheet • Longview • VBA/Macro • Microsoft tools (Excel, PowerPoint) • Prezi • Alteryx • Map Business Online • Google Analytics • Google AdWords • Facebook Marketing & Ads • Pinterest Analytics • Google Data Studio • SharePoint • WordPress • GTM • Social Media Marketing • Azure Data Factory • Salesforce Marketing Cloud • MS SQL Server • KOL Analysis • A/B Testing • HR Analytics & Automation • API• Adobe Analytics • Marketing Mix Models • Data Governance • Statistical Analytics • Optimization Algorithm

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