Marketing Manager Social Media

Accomplished Multimedia Video Editor, Producer, and Content Creator offering a wealth of experience while delivering impactful results. Equally adept at engaging with major broadcast providers as well as private companies in need of video production solutions. Blends creativity, quality, and the reality of the constructs of production to generate assets that resonate with the intended audience. A visionary with the ability to steer ideas from conceptualization to realization while achieving all deliverables.

Areas of Expertise

Professional Experience

Palango Fitness, Centennial, CO Nov. 2016 – Present Front Desk/Lead Sales/Fitness Coach

Fitness instructor for group classes, teaching Palango cardio class, weights/strength class, and HIIT classes. Lead sales, customer service, and front desk person.

Starz, Englewood, CO Dec. 2018 – Oct.2, 2023

Finishing Producer / Video Editor

Delivered multifaceted support by creating and editing international promo videos for all Starz and Lionsgate films and TV shows appearing on the platform. Demonstrated versatility and adaptability by generating promos in multiple languages that offered audio, subtitles, graphics, and closed captioning for use on linear TV and social media.

● Integrated metadata into each video asset to ensure proper movement through the distribution process.

● Leveraged acumen for a variety of software platforms including Premiere Pro, Dalet Media Management System, Frame IO, Workfront, and AWS.

● Strived for continuous improvement by identifying gaps and integrating recommendations to enhance workflow.

● Served as Supervisor’s Proxy during absences; attended management meetings, resolved issues, and executed decisions to advance organizational goals.

● Commended for serving on a team tasked with conforming 3,000+ video assets into multiple languages in 3 months; completed dubs, subs, and closed captioning while ensuring delivery for the International Launch Day on the Starz app.

● Promoted to newly created role of Video Preditor (Producer – Editor) and oversaw video producers and editors to ensure timely delivery of assets; created the processes and workflow associated with the role while fulfilling requirements.

● Entrusted to serve as Team Leader and train new International Video Preditors. Additionally, created an international Finishing Video Editing team comprised of 5 editors to handle exponential growth in the foreign market. Bestowed the Leap Achievement Award by Starz/Lionsgate for exceptional performance. Viviana Madronero-Rivero

Multimedia Video Editor & Producer

ad76ad@r.postjobfree.com • 720-***-****

LinkedIn Portfolio • Denver, CO

Video Production (All Phases)

Social Media Video Marketing

Content Creation

Graphic Design

Adobe Creative Suite

Sales

Bilingual English & Spanish

Customer service

Dalet Webspace & Media Encoder

Frame IO, Workfront, & AWS

DSLR Cameras

Mac & PC Computers

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● Contributed significantly to the development of the improved “Ooona” applications focused on improving the work order process for closed captioning and subtitle requests. Additionally, trained team on new applications. Comcast Technology Solutions, Denver, CO Oct. 2013 – Sept. 2018 Account Manager

Offered high caliber support to clients presenting video and radio ads for distribution across broadcast and digital environments. Connected with clients, determined creative needs, and ensured content was ready for the intended audience. Recommended improvements to workflows and adjustments to processes for on-time ad delivery.

● Conferred closely with stations and affirmed operational issues were resolved.

● Reviewed quality and affirmed client expectations were achieved.

● Credited for troubleshooting complex technical issues.

● Authored training video tutorials for users outlining processes and standards.

● Redesigned application manuals and internal SOPs; utilized Captivate 9 to create interactive learning modules for new team members.

● Gained experience in multi-platform digital distribution; applied insight in subsequent roles. Additional Experience

Dish Network, Traffic Coordinator, Englewood, CO, Nov. 2012 - Sept. 2013

• Scheduled advertisements to air across Dish’s networks as state in contractual agreements.

• Reviewed billing opportunities and maximized revenue by adjusting commercial placement. Gato Productions LLC, Director, Producer, & Video Editor, January 2009 - Oct. 2012

• Engaged with small business clients in the Denver Metro area, determined needs, and provided high quality video services for commercials, marketing, or content.

• Collaborated with clients to maximize budgets and resources during all phases of production.

• Credited for achieving high levels of client satisfaction resulting in repeat and referral business. Digital Media Communications, Video Editor, Denver, CO, July 2007 - Dec. 2008

• Executed comprehensive video editing for employment classified ads across USA and Canada.

• Demonstrated the ability to succeed in a high-volume deadline-driven environment.

• Conformed editing to meet guidelines thereby standardizing processes for the user experience. National Cinemedia, Regional Traffic Coordinator, Centennial, CO, May 2006 - March 2007

• Processed and reviewed incoming media; ensured alignment with internal specs for content guidelines and movie theatre advertising.

• Collaborated with sales operations, production, and creative organizations to keep client advertising on schedule.

• Ensured advertisements were ready for on-screen start dates; additionally, resolved any issues in the process. Comcast Media Center, Traffic Coordinator, Centennial, CO, NOC Operator & Traffic Coordinator, Sept. 2004 – May 2006

• Analyzed audio/video transmissions to ensure proper signal transmission.

• Utilized trouble tracker system to document issues, report technical problems, and outline resolutions.

• Conferred with other departments to restore service efficiently. Education

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Diploma, Web Design & Interactive Media, GPA: 4.0, 2014 Art Institute of Pittsburgh (Online)

Associate of Applied Science in Video Production, GPA: 3.6, 2004 Art Institute of Colorado, Denver, CO

Bachelor of Arts in Advertising & Marketing, GPA: 3.8, 1998 Jorge Tadeo Lozano University, Bogotá, Colombia

Professional Video Examples

https://www.vimeo.com/vivianarivero

https://vimeo.com/manage/videos/847029863

https://vimeo.com/manage/videos/847123062

https://vimeo.com/manage/videos/847154078

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