Social Media Graphic Designer
Resume:
KAREN S. LAMBERT
Esmont, VA ****7
ad760l@r.postjobfree.com
CAREER SUMMARY
Creative, award-winning and versatile strategic communications and design professional for private, public and non-profit organizations. Experienced project manager, graphic designer, webmaster, marketing and public affairs specialist. Proven customer service advocate. Seeking unique opportunity to provide comprehensive graphic design and communications support to established but evolving organization.
EDUCATION
Bachelor of Arts, Communications, Western Maryland/McDaniel College, Westminster, Maryland
PROFESSIONAL EXPERIENCE
Webmaster/Technical Analyst/Graphic Designer
AVATAR-Computing, Boston, MA July 2018 – Present
Serve as a Department of Defense federal contractor in the Public Engagement branch of the United States of America Vietnam War Commemoration (VWC) in Arlington, Virginia
Design and edit engaging materials for a national audience; including fact sheets, web graphics, organizational branding, informational brochures and posters for online and print distribution
Manage and perform website maintenance, help troubleshoot and track operational issues, perform data analysis and prepare reports from the CMS for
DTI Associates, a KRATOS Company, Arlington, VA July 2008 – June 2010
Developed, wrote and edited diverse technical communications materials and served as assistant speechwriter for federal agency director and executive managers. Provided project management oversight, strategic and tactical support to multiple federal government clients including the Department of the Navy, Department of Education and Department of Labor. Awarded prestigious Kratos Spot Award for providing superior support for development of a comprehensive strategic communications plan, project management and team leadership for the SPAWAR 5.4’s Competency-Aligned- senior management
Prepare, edit and post approved content to website
Assist senior leadership and colleagues perform mission-critical activities to communicate with more than 11,000 Commemorative Partners helping to reach millions of Vietnam Veterans, their families and additional stakeholders
Graphic Designer/Writer and Strategic Marketing Consultant
Bay Design Company, Chesapeake Beach, MD May 2010 – Present
Perform client and market research, design digital and print collateral that drive sales and grow customer base,
provide strategic guidance to small business clients, draft and edit technical reports, presentations and biographical information, integrate social media and measurement tools in strategic guidance; provided website administration and oversight for private and public organizations; create/incorporate Facebook business pages to help drive engagement
Remain current on marketing trends and engagement tools through professional development training
Design and develop printed and digital marketing collateral to support business goals and increase brand awareness
Evaluate effectiveness of marketing tactics and revamp assets based on professional recommendations
Advertising Account Executive
APG Media of the Chesapeake, Easton, MD November 2017 – July 2018
Research and source new clients, qualify leads, establish new accounts and serve existing clients
Performed cold calls, email and onsite visits to qualified leads to obtain new business accounts; provide timely service to existing businesses and obtain account renewals; Plan and organize daily work schedule to achieve corporate goals and objectives
Provided targeted outreach and engagement to select businesses within assigned territory through a robust CMS
Attended networking events to engage business owners interested in developing strategic partnerships and sponsorships
Bay Weekly Newspaper, Annapolis, MD September 2014 – November 2017
Researched and sourced hundreds of new clients, qualify leads, establish new accounts and serve existing clients for conservation-related community publication
Performed cold calls, email and onsite visits to engage qualified leads, obtain new business accounts; serve existing businesses and obtain account renewals; Plan and organize daily work schedule according to goals and objectives
Wrote select stories and play reviews upon editor's request
Provided proofreading support to ensure accuracy in advance of publication release
Senior Communications Specialist
Organization for the U. S. Navy in Norfolk, VA.
Provided extensive outreach to internal and external stakeholders through strategic partnership development and analysis, media execution and thought-leadership on key initiatives promulgated by senior agency executives
Conducted extensive research, formulated comprehensive implementation plan for adoption of specific social media technologies at OSHA, and presented plan to Department of Labor’s OSHA Secretary
Led technical writing and editing team for complex projects affecting state and federal programs, served as assistant speechwriter for OSHA leadership, provided technical writing/editorial expertise to secure new business
Drafted technical and creative content for webinars, websites, radio, television and print collateral
Explored strategic partnerships and alliances within local and national business communities
Developed engaging and complex PowerPoint presentations, graphics and talking points used by directors, assistant secretary and staff for internal and external stakeholder messaging
Devised and edited content for technical publications including reports, charts, figures and graphs for publications and websites
Public Relations/Marketing Manager
Annapolis Symphony Orchestra, Annapolis, MD August 2006 – May 2008
Drafted press releases, e-newsletters and content for season program book and executive director initiatives, developed and conducted marketing endeavors, designed and edited program book ads, coordinated special events and assisted in fundraising initiatives to meet organization’s strategic goals.
Provided community outreach to affiliate organizations, businesses and community members
Managed program book advertising, lead generation, sales and invoicing that resulted in goal achievement
Managed direct mail, season subscription and renewal campaigns, group ticket sales, and new subscriber activities to achieve budget objectives and maximize visibility
Provided design and technical expertise to digital and print marketing collateral
National Sales Training & Business Development Manager
NEW Customer Service Companies, Dulles, VA March 2003 – February 2006
Drafted, designed, edited and presented comprehensive retail sales training materials, technical manuals, packages and presentations. Trained individuals and groups of major retail clients using a variety of multimedia, graphics and presentation software through classroom and web delivery.
Developed strategic training initiatives in support of the corporate mission to exceed customer expectations
Provided comprehensive retail sales training support through face-to-face meetings, in-store trainings and conference calls
Created, edited and distributed corporate and employee communications tools to thousands of internal and external stakeholders including motivational weekly sales tips, contest announcements and newsletters
Deputy Project Manager/Multimedia Lab Director
Mobile Video Services, Ltd. at the United States Naval Academy November 1992 – March 2003
Managed and expanded the technical and creative resources of a comprehensive graphics/multimedia facility, and upon requests from authorized users, created diverse projects utilizing digital and print assets. Awarded First-Runner Up Government/Military Award Winner International Communications Industries’ Association Presentation Playoffs.
Successfully managed and operated a comprehensive multimedia facility and closed-circuit/distribution center on a $1M+ federal contract at the United States Naval Academy for nearly 11 years while served thousands of midshipman, faculty and staff
Provided expert consultation and technical instruction to midshipmen, faculty and staff on use of facility assets and project execution
Exercised leadership to ensure contract compliance, and evaluated service delivery systems to assure client satisfaction and quality control
Created dynamic digital and print projects including poster/multimedia presentations, signage, certificates, technical publications, illustrations, diagrams, charts, reports and logos for academic and professional development, academy operations, and brigade leadership
Wrote/edited technical and creative scripts for promotional activities, training and educational projects
Provided technical and creative expertise to the director and administrative staff of the Faculty Enhancement Center to ensure timely and successful delivery of online courses
Served as videographer, floor director, talent and in other technical capacities for broadcast of promotional, taped, and live video productions.
Operated an in-house multi-channel closed-circuit programming and distribution center; provided technical expertise in video transfer using multiple broadcast formats
OTHER CAREER EXPERIENCE
Adjunct Faculty / Anne Arundel Community College, Arnold, MD
Public speaking instructor
Public Affairs Coordinator / Anne Arundel County Department of Utilities, Annapolis, MD
Provided strategic community and business engagement efforts
Communications Specialist / APGO, Crofton, MD
Produced bi-weekly e-newsletter and email blasts distributed to 1400+ medical professionals across the U.S.
Produced monthly reports using Google Analytics to track and identify website engagement related to specific educational resources for major national medical association
SKILLS
Adobe Creative Suite, Google Analytics, Google Docs, Facebook, Twitter, YouTube, Instagram, Linkedin, WordPress, Constant Contact, Mac/PC proficiency, Survey Monkey, website management and maintenance, asset management, graphic design, PowerPoint, media relations, public speaking, speechwriting, technical writing, copywriting, proofreading, editorial, AP Style, branding, sales, photography, video shooting/editing, CMS, CRM, project management, training and development, research, vendor coordination, problem-solving, diplomacy, flexibility; workflow, asset and budget management
TECHNOLOGY SKILLS
Remote collaboration tools: Zoom, Microsoft Teams, Google Chat, Hangouts, GoToMeeting, SharePoint, GoToWebinar, Dropbox, Google Docs
Document Software: Microsoft Office (Word, Excel, PowerPoint, Outlook), Google Suite (Docs, Sheets, Slides, etc.)
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