Social Media Marketing
Resume:
Momina Qadri
Boston, Massachusetts 857-***-**** ad75cj@r.postjobfree.com LinkedIn
CAREER STATEMENT
As a Marketing graduate, I excel in designing and implementing effective social media strategies across various platforms. With three years of experience in social media, I have not only developed a knack for understanding different platforms and creating content but also for harnessing data to maximize communication across all platforms.
WORK EXPERIENCE
Topsort (B2B Tech startup in Boston, MA) - Growth Marketing Specialist 2023 - Present
● Developed overall brand strategy for 20% increase in brand awareness & sales, both in store and online.
● Spearheaded the development of innovative social media & web content to attract larger clients such as Walmart.
● Employed performance analysis to refine sales strategies, achieving a 6-5% increase in both online and offline sales
● Optimized sales campaign by analyzing lead & churn customers increasing campaign efficiency by 20%.
● Developed a cross-platform campaign strategy through social media & SEO, using web analytic tools such as Google Analytics 4.
● Led LinkedIn campaign curation and conducted weekly performance reporting, enhancing platform efficiency by 37%. Boston University: Fitness and Recreational Center (Boston, MA) - Graduate Marketing Assistant 2022 - 2023
● Executed digital marketing campaigns, enhancing e-commerce product content resulting in a 30% increase in engagement.
● Orchestrated the Swiftie TikTok campaign, successfully increasing follower count by 70% and boosting engagement rates by 30%
● Collected qualitative research curated FitRec’s first blog channel, generating 1540+ page views
● Revamped social media strategies, enhancing presence across instagram leading to a 40% increase in membership signup rate.
● Oversaw video production, art direction and content for FitRec, becoming the top performing portfolio. Bazaar Technologies (B2B Tech startup in Karachi, Pakistan) - Brand Product Lead 2021 - 2022
● Managed online community interactions at, fostering positive relationships leading to 20% increase in talent acquisition.
● Produced the "Life at Bazaar" employer branding video on LinkedIn driving a 37% increase in talent acquisition..
● Led consumer insight-focused marketing programs, boosting app traffic and daily app orders by 10%.
● Excelled in campaign management and strategic facebook targeting, doubling app downloads
● Launched and created the first instagram & TikTok strategy for Bazaar resulting in 20% Increase in talent conversion. Team Reactivate (Karachi, Pakistan) - Creative Associate 2020 - 2021
● Contributed to the award-winning advertising campaign for Tresemme Salon at home, receiving the prestigious Effie awards.
● Created content calendars for 5 global portfolios, ensuring timely content delivery resulting in a linear 7% growth of instagram.
● Conducted qualitative customer research,revamping Unilever's flagship product, Sunsilk, resulting in a 10% increase in sales.
● Despite societal stigmas, led Shan's episodic series, displaying the story of Pakistan's first transgender lawyer resulting in 1.1 million Youtube views.
● Conceptualized & executed Dove’s #HideNoMore campaign, making it the first ever Dove DVC in Pakistan.
● Curated storyboards, creative strategizing to execute RFP for clients such as Unilever winning 12 of their portfolios
️ RELEVANT SKILLS
Digital Marketing and Market Research Skills:
Proficient in: Data Analysis, Social Media Marketing, Market Research, Campaign Management, Platform Marketing, Strategic Targeting, Facebook Advertising.
Skilled in: Consumer Insights, Organizational Skills, Video Marketing, E-commerce, Interpersonal skills Technical Skills: Python, SQL, PowerBi, MS Office, Salesforce, Asana, MixPanel, Adobe Suite, Google Analytics 4, Figma.
EDUCATION
Boston University 2024-Present
M.S.C Applied Business Analytics
Boston University 2022-2024
M.S.C Global Marketing Management
Stanford University Summer 2018
International Honors Program
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