Digital Marketing Strategic Planning
Resume:
Abraham Herndon
Director of Sales and Marketing
El Paso, TX 79928
ad74gw@r.postjobfree.com
Results-oriented Director of Sales and Marketing with a successful track record in driving revenue growth through strategic planning and digital marketing initiatives. With a strong tenure, I have demonstrated expertise in managing multi-million dollar companies, creating effective marketing funnels, and optimizing ROI. Proven leadership in implementing comprehensive digital marketing strategies, utilizing CRM tools, and overseeing successful sales campaigns. Adept at building and leading high-performance teams to achieve business objectives. Seeking a challenging role to leverage my extensive experience and contribute to the success of a dynamic organization. Authorized to work in the US for any employer
Work Experience
Realtor
MAREG-El Paso, TX
January 2020 to Present
• Successfully closed 14 residential real estate transactions with a total value of $3.6 million in production.
• Utilized market analysis and industry knowledge to guide clients in making informed decisions.
• Negotiated favorable terms for buyers and sellers, resulting in high customer satisfaction.
• Implemented targeted marketing strategies to promote listings and attract potential buyers. Director of Marketing
El Paso Men's Clinic-El Paso, TX
August 2019 to November 2022
• Orchestrated marketing strategies for two multi-million dollar companies, optimizing ROI.
• Utilized CRM tools like Coschedule, Salesforce, and RMH for team management and training.
• Produced video content for social media using Canva, Adobe Spark, and Photoshop.
• Implemented and managed digital marketing budget, refining strategies for target customer acquisition.
Advertising Account Executive
Spectrum Reach-El Paso, TX
May 2017 to August 2019
• Maintained and expanded client base, achieving a 39% close ratio as a rookie.
• Closed over $500K in sales in 2017, contributing to a 23% growth in the book.
• Developed strong relationships with agency and local business owners, acting as a community ambassador.
• Specialized in TV, Digital Marketing, and Production. Digital Marketing Executive Hearst Media
Hearst Media Services-Midland, TX
August 2012 to May 2017
• Demonstrated the value of digital advertising products to SMBs through sales tactics and effective presentations.
• Achieved a 44% close rate on new business as a rookie.
• Grew business YOY as top rep in the Permian Basin
• Ranked among the Top 10 Rookies Company-wide in October 2012. Education
Bachelor's in Marketing
UTEP - El Paso, TX
2009
Skills
• Networking
• Sales
• Cold Calling
• Marketing
• Microsoft Office
• training
• CRM
• Word
• Sales Management
• Account Management
• Search Engine Optimization (SEO)
• SEM
• Digital Marketing
• PPC Campaign Management
• Google Analytics
• B2B sales
• Google AdWords
• Business development
• Negotiation
• Spanish
• Salesforce
• Market Analysis
• Analytics
• Digital marketing
• Marketing automation
• Communication skills
• Organizational skills
• Customer service
Certifications and Licenses
Real Estate License
December 2020 to November 2024
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