Business Development Digital Marketing

KELLY FALLER

Head of Marketing and Business Development

201-***-**** ad70xm@r.postjobfree.com linkedin.com/in/kellyfaller/ SUMMARY

Global success in branding, marketing, lead generation and business growth with brands and agencies such as GroupM, Mason Interactive, and Tony Robbins, working with upscale clients in Retail, Events and Higher Education such as Chanel, SPANX, British Fashion Council, G-Shock, MTV Networks, Culinary Institute of America, Baccarat, DeBeers and more.

Savvy, data-driven strategies in B2B, B2C and DTC marketing, including creating and leading multiple teams through training, coaching and mentoring.

Successful in doubling revenue for companies within 1 year and quadrupling lead generation through personalized marketing, digital media, business development strategies and organizing, hosting and running events at Google, Yahoo and Bing.

EXPERIENCE

Tony Robbins, Robbins Research International, 2022- 2023 International Business Strategist, New York Times Bestselling Author, Peak Performance Coach Marketing Campaign Manager

● Manage and create digital marketing campaigns for Tony Robbins' Immersive Live Events and Business Programs: Business Mastery, Business Accelerator Program, Pinnacle

● Facebook, Instagram, Google, LinkedIn channels plus Affiliates- New York Times, Forbes resulting in selling 3,500 tickets at a cost of $11k per person.

● Responsible for coming up with strategy for all TR Business programs. Manage internal teams and external vendors- copy, creative, email, media, affiliates. KJF Communications LLC, 2019-Present

Marketing and Business Development

kjfcommunications.com

Client Opportunities: Starbucks, The Honest Company, 3M, WINC, Allergan Pharmaceuticals, Forever 21, Smuckers- Milk Bone, DSW, Home Depot, The Groden Network, Meeka Fine Jewelry, Newport Silver Company

● Work with agencies and brands to elevate visibility and generate leads through personalized marketing, digital media and business development strategies.

● Establish in-depth analysis of business structure, strategy and create action plans by setting tangible goals and rolling out new infrastructures throughout the organization.

● Responsible for creating digital marketing plans, internal marketing plans and business development strategies such as-- hosting live, virtual and hybrid events, creating booths at trade shows, conducting speaking gigs and finding creative ways to drive traffic and new business to company websites and/or relevant events.

● Manage multiple teams of digital media, marketing, creative and business development people to carry out goals. Channels: Shopify, Facebook, Instagram, LinkedIn, Google Observatory Ltd, 2019- 2021

An A/R + V/R immersive event agency

Head of Marketing and Business Development

London, England

Client Opportunities BFC- British Fashion Council, London Fashion Week, The Fashion Awards

● Create, rebrand, and manage the build of new website and marketing materials. Manage external web developers and internal creative teams. Implement and create new marketing, PR and social media strategy and development while incorporating new digital systems.

● Manage external digital agencies for paid marketing plans and campaigns, digital marketing strategies, email marketing and SEO.

● Manage and train business development teams with outreach and intro calls to identify new prospects and push them through the sales funnel. Responsible for Account Management of new client work and client retention.

● Helped manage and cultivate relationships with all immersive and experiential events- ‘The Greats-an immersive experience through music history’ resulting in client retention and growing active accounts. Mason Interactive, 2018- 2019

A performance driven digital marketing agency

Vice President of Marketing and Business Development New York, NY

Clients Culinary Institute of America, G-Shock, Drew University, Pioneer Academy, French Institute of Alliance Francaise, New Jersey Institute of Technology, Audemars Piguet, Cinq et Sept, Stella Valle

● Launch massive events with Google, Yahoo and Bing in NYC for major Fashion brands and Higher Education to educate on the latest digital marketing trends resulting in a 90% increase in lead generation and new business.

● Manage multiple teams at once including marketing, sales, social media, email, digital media plus creative vendors to carry out goals and execute strategies. Coached and mentored the teams in an effort to up-skill employees for personal growth resulting in an increase of employee retention by 95%.

● Perform initial prospect assessments and analysis, conduct research, process and create mini-audits for consultations.

● Responsible for all creative design and re-brand of all marketing materials and collateral.

● Created digital infrastructure for event marketing by combining Lead Generation software with CRM system. Responsible for monthly marketing budgets of $15,000 per month.

● Prepare and conduct new business meetings and funnel all opportunities through the entire sales process involving deals of $75K -$750K. Perform initial client assessments and analysis, conduct research, process and create mini-audits for consultations.

Catalyst, GroupM, 2016- 2017

WPP agency, the world’s largest advertising Media Company Director of Marketing Integration and Client Development New York, NY

Clients Reebok, Clarks, Alex & Ani, Shark Ninja, Farmers Insurance, Omega Engineering, Tauck, Discover, Horizon Blue Cross-Blue Shield, SmartPak, Johns Hopkins, PUMA, Renesas, Staples, ShoeBuy.com

● Managed internal and external resources to implement and optimize the content marketing activities including, email, social media, public relations, events, SEO/SEM and all digital marketing efforts.

● Identify and coordinate all specifics to launch Yahoo + Bing events, tradeshows and networking to gain exposure, brand awareness and generate new leads.

● Lead significant research initiatives to target cold calling and marketing strategies in alignment with leading industry trends, resulting in a direct increase in client pitches with an overall potential ROI of $70MM.

● Qualify in-bound new business leads, develop large multi-site opportunities, execute RFI's and support RFP completion and pitches.

● Conduct strategic outreach to high priority prospects that have engaged in marketing efforts such as: site visits, whitepapers, articles, downloads, newsletters, engaged with any content. Digital Evolution, 2015- 2016

A digital and creative production studio

Director of Marketing and Business Development

New York, NY

Clients Transderma, 360i (Dentsu), Baume et Mercier, Grey Group, Coca Cola, LeSportsac, Shiseido, Harry Winston, Chanel

● Responsible for all new business development efforts by way of strategy, marketing, action plans, social media and implementing a structure within the company to help the overall growth and development of the business.

● Increase sales by developing and customizing unique presentations, selections, offers, negotiations, closings and administrative components involving full lifecycle sales resulting in a 50% increase of new business.

● Customize and launch Salesforce database solution, creating a personalized Salesforce manual and training all employees and Directors on proper usage and efficiencies.Coordinate Trade Show & Networking appearances to gain exposure and develop new leads.

● Lead significant research initiatives to target cold calling and marketing strategies in alignment with leading industry trends, resulting in a direct increase in client meetings & tours. Recruit Account Management post new account establishment.

Splash Worldwide (now Jellyfish), 2011- 2015

A global digital and creative production agency

Director of Business Development and Marketing

New York, NY

Clients Baccarat, Bottega Veneta, Chanel, IFC, DeBeers, Food Network, SPANX, Baume et Mercier, ICONIX, Maui Jim, BCBG, Kwiat, ABC, Grey Group- Pantene, Pandora, Barbarian Group- Brisk Iced Tea, Michael Kors, Random House

● Key account leader and lead generation director, managing branding analysis, development and multi-channel marketing solutions for high end luxury, fashion brands, and agencies.

● Identified and acquired new business by developing, cultivating and managing client relationships resulting in significant growth with new clients both nationally and globally.

● Worked with Art Directors, Marketing Directors and Creative Directors on project implementation from initial creative through production, supporting marketing activities, candidate screening, client relationship management and the maintenance of business development databases.

● Directed sales to corporate and individual accounts by conducting meetings and presenting sales pitches to potential and existing clients (CEO’s, Marketing Directors, Public Relations, Creative Directors, Digital Directors, Art Directors).

● Instrumental in growing new locations, such as LA, hiring and training new talent resulting in a significant increase in revenue for the overall growth of the company.

Coloredge Visual, 2008-2010

Marketing Solutions for Premier Brands

Business Development and Account Manager

New York, NY

Clients Viacom, Fortune Magazine, Jive Records, MTV Networks, Sports Illustrated, Spike TV, Time Inc, Duane Reade, Brown Shoe (Vera Wang, Via Spiga, Dr. Scholls, Franco Sarto)

● Responsible for managing large format printing accounts with major television networks, high-end luxury and fashion brands, advertising agencies. Grew existing accounts from $50K to $750K+ per year clients.

● Led the end-to-end business development process from prospecting and selling printing, retouching, pre-press, finishing and mounting capabilities. Successfully managed, maintained, grew and project managed all new business and accounts.

● Exceeded revenue goal of $500K+ per year by managing the end-to-end client lifecycle from development, production, delivery and installment.

● Directed sales to corporate and individual accounts by conducting meetings and presenting sales pitches to potential and existing clients (CEO’s, Marketing Directors, Public Relations, Creative Services, Procurement Directors).

TECHNICAL SKILLS + CORE CAPABILITIES

Channels- Facebook, Instagram, LinkedIn, Youtube, Pinterest, Shopify Google Ads, Google Suite, Google Drive, Google Analytics, Google Marketing Platform, Paid Campaigns- Search, Social, SEO, Social Media, Email marketing- Mailchimp, Klaviyo, CRM systems- Salesforce, HubSpot, NAV, Basecamp, Lead generation software- Winmo, Microsoft Office Suite, Keynote, Powerpoint, Adobe Creative Suite,Trello, Monday.com, Notion, Asana, AirTable, NFT drops, AR, VR

Global Business Development, Marketing Integration, Strategy, Event Marketing, Experiential Events, Experiential Marketing, Virtual and Live Events, Immersive Events, Google, Yahoo + Bing Events, Trade Show logistics and management, Digital Marketing, Social Media, Executive Presentations, Client Pitches, Public Relations, Team Management, Leadership Skills, Training and Development, Account Management, Multi-media Advertising, Storytelling, Public Speaking, Corporate Training, Recruiting, RFI and RFP development, B2B, B2C, DTC, eCommerce, Augmented Reality, Virtual Reality

EDUCATION + ACCOMPLISHMENTS

Delaware Valley University, Doylestown, PA, August 1996-May 2000 Bachelor of Science - Culinary Science and Hospitality Rider University - Lawrenceville, NJ August 1997-December 1997 Communications and Writing for the Media courses

Inner Leadership Academy, dual certification in NLP and Mindset Coaching, August 2021 Certified Google Ads, November 2018

French, Manhattan Language Center, NYC, 2015

Basic language proficiency

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