Salesforce Certified Developer & Admin

AK

Sr. Salesforce Certified Developer & Admin

Reach me – 609-***-**** –

C2C - Corp to Corp Only

Summary of Qualifications:

Result-driven IT Professional with referable 8+ years of IT experience, including 6+ years of Salesforce Marketing Cloud Implementation and Configuration, which includes Email Studio, Mobile Studio, Social Studio, Journey Builder, and Automation Studio design, development, implementation & enhancement of marketing cloud projects.

Salesforce Marketing Cloud Developer with experience in the industry looking to obtain a position that allows for the application of design skills, customer service, support abilities, and critical thinking to produce software that meets all goals and objectives outlined by the customer.

Adept in data mining generating detailed and useful reports and working closely with management to increase efficiency.

Extensive experience in creating Custom Formula Fields, Field Dependencies, Validation Rules, Workflows, and Approval Processes for automatic alerts and field updates that meet application needs.

Proven ability to translate business requirements into technical specifications, as well as a strong team player.

Excellent problem-solving and analytical skills, as well as the ability to operate under pressure and meet strict deadlines.

Technical competencies:

Methodologies: Agile, Waterfall, and Kanban

Development Tools: Salesforce CRM, SFMC-ExactTarget, Email Studio, Automation studio, Roles and Users, Mobile Studio, Social Studio, Advertising Studio, Query Studio, Journey Builder, Reports, Data Loader

Database: Oracle and MS Access Languages & Scripts: AMP Script, JavaScript, HTML, CSS, SQL

General Tools: MS Office, Jira

Web: HTML, JavaScript, CSS, jQuery, XML

Certification & Education:

Salesforce Certified Marketing Cloud Email Specialist

Bachelor’s Degree in Computer Science (Graduated in 2015) / Anna University - Chennai, India

Professional Experience:

Client: Uber Technologies Inc - San Francisco, CA June 2022 - Present

Role: Sr. Salesforce Marketing Cloud Developer

Effectively worked with business process owners to identify and understand their requirements for Salesforce Marketing Cloud application.

Configured the Account, Business Units, and data filters, created new users, assigned appropriate roles, and configured security settings.

Developed and executed marketing campaigns using Marketing Cloud's Email Studio.

Trained vendors to use Content builder to build and maintain marketing content.

Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.

Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic, and leveraging assets to build and deploy email campaigns.

Used Journey builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder.

Used HTML, CSS, AMP Script, and other technologies to build customized solutions that support critical business functions.

Built validation rules and workflows to support business processes and maintain data integrity.

Customized Contacts in Salesforce org to store relevant marketing data points.

Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.

Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.

Created Custom objects, Validation rules, Page layouts, Custom tabs, Components, Visualforce Pages that suit to the needs of the application.

Created Formula Fields, Validation Rules, Workflow and Approvals for the flexibility and functionality of force.com platform application.

Designed personalized email content using Adobe Creative Suite, HTML and CSS3, AMP script in Content Builder.

Employed Data Loader to read, extract, and load data from CSV files.

Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.

Used Automation Studio for performing actions such as imports, extracts, and SQL query activities.

Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.

Involved in setting up or creating Admin options, User Interface, organization-wide defaults, role hierarchy and workflow rules and handled escalated support tickets.

Coordinated with Service cloud team members to build, test and support system functionality in the salesforce org.

Created and implemented Marketing campaigns using marketing cloud technologies such as Journey Builder, Email Studio, and Automation Studio. Written Complex SQL queries were written to fulfil the business needs.

Developed and deployed A/B testing, Return Path, and Litmus strategies to roll out the control version to be used in the final email campaigns.

Effectively used JavaScript to add dynamic functionality to landing pages.

Executed data - driven campaigns, email, mobile Push, SMS.

By creating dynamic content and collaborating with an offshore team, the development of AMP Script code to meet business demands was made possible.

Environment: Exact Target/ Marketing Cloud Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology

Client: Just Energy - Houston, TX May 2020 - May 2022

Role: Salesforce Marketing Cloud Email Specialist

Involved in the SDLC phases like Requirement Analysis, Implementation and estimating the timelines for the project.

Create and implemented marketing campaigns using tools like Journey Builder, Email Studio, and Automation Studio.

Provide sales and marketing data analysis and reporting including metrics and results for the marketing campaigns ROI.

Built marketing camping reports in Salesforce and utilize it as a main source of data to integrate with marketing cloud.

Create triggered sends for continuous flow and provided sample REST API payloads.

Deliver support in the areas of SFDC configuration, administration, reporting, data migration, solution design and project coordination.

Design workflow rules and specify related tasks, time triggered tasks, email alerts, filed updates to enable business logic.

Work with Connect, Data Stream, query writing, data extensions and AMP Script.

Developed different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS

Managed implementation for a large enterprise, including multiple business units troubleshooting.

Integrated custom HTML pages, AMP Script to capture Data directly into Salesforce using Marketing cloud Journey builders and mass email campaign blast.

Design and execute customized solutions, such as API integration and using Data Extensions, by leveraging Salesforce (SFMC) and other toolsets and leveraging industry best practices.

Serve as the technical subject matter expert for product and development teams to build and deliver email solutions based on business requirements; provide technical consultation on SFMC tool set and solutions.

Develop specialties in SFMC data management, scripting languages, API, and/or integrations Managing subscriber data, import and segmentation using a combination of Salesforce tools and database queries.

Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio. Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.

Used AMP scripting to use data from Data Extensions and involved in different email campaigns.

Built and managed technical SFMC infrastructure for supporting the client's growing consumer marketing practice.

Designed personalized email content using HTML and CSS3 in Content Builder.

Wrote Complex SQL queries to meet the business requirements.

Collaborate with cross-functional teams - Marketing, Sales, Content, Analytics, Growth, Engineering, and International.

Lead the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs.

Environment: Salesforce Marketing Cloud, Email marketing, Amp script, HTML, CSS, Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder, Triggered Sends, Amp script, JavaScript

Client: M&T Bank, Dallas, TX Jan 2019 - Apr 2020

Role: Salesforce Marketing Cloud Developer

Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.

Create, build, and execute campaigns.

Worked on Content builder to creating content templates.

Built Complex Journey’s with handling multiple branches and emails.

Worked on Audience Builder and Automation studio.

Worked on the personalization of the email using the AMP Script.

Worked on very extensive usage of amp script. So, data each email we built can be used in multiple languages using the Phrase studio application.

Migrated the emails from the old platform to Salesforce marketing cloud platform.

Created emails by referencing a data extension in a way data whenever a file drop happens the look and feel of the email changes based on the Country code.

Segmented Data so data qualified subscribers enter the appropriate Entry Data Extension.

Used Automation Studio extensively to create file drop automations and scheduled automations.

Support the Email Marketing Manager in the development of new business requirements.

Worked on Automation studios and created related Activities.

Worked on tracking to track the email activities.

Created Account, Data Extensions, Users, Roles under Administration Settings.

Research new and innovative technology and techniques to improve the automation of marketing process.

Provide support setup, training, and execution of marketing process.

Worked on creating users, profile configuration, created File Locations using Data Management, Reports and Dashboards.

Creation of new campaigns, including data configuration, audience creation, and utilization of capabilities in the platform.

Designed personalized email content using HTML and CSS3 in Content Builder.

Environment: Amp script Language, HTML, CSS, Data Loader, Reports, Dashboards, Automation Studio, Journey Builder, Email Studio, Mobile Studio, SOAP, REST API, Email Services

Client: Voya Financial - Bengaluru, India Dec 2015 - Nov 2018

Role: Salesforce Developer/Admin

Involved in various activities of the project, like information gathering, analyzing the information, documenting the functional and non-functional requirements.

Interacted with various business user groups for gathering the requirements for salesforce.com CRM implementation.

Participated in requirements gathering and definition of Entity Relationship diagrams.

Worked on configuring and customizing Service/Sales clouds.

Customized sales cloud around price books, quotes and custom orders object.

Designed, developed, and deployed Apex Classes, Controller Classes, Extensions and Apex Triggers for various functional needs in the application using the Eclipse IDE.

Built Visual Force Pages, Controllers, Visualforce Components, Custom Objects, Analytic Snapshots, Tabs, Tags and Components.

Wrote several visual force pages for users to create on demand reports not available with native Salesforce functionality; using scheduled apex, user selected visual force pages are emailed as Excel files.

Created workflow rules and defined related tasks, time-triggered tasks, email alerts and field updates to implement business logic.

Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the application using platform database objects.

Handled integrations with backend systems like iSeries and ERP systems.

Customized the entire Salesforce.com applications to incorporate the business requirements, which involved creating Web Forms and processing the data in SFDC with the usage of Web services API.

Used Force.com web service API for implementing WSDL in the application for access to data from external systems and web sites.

Implemented Batch Apex, Future methods, and Schedule Apex.

Used sandboxes for testing and migrating code between environments.

Used Eclipse based Salesforce.com IDE to develop and deploy force.com code.

Environment: Saleforce.com platform, Apex Language, Visual force (Pages, Component & Controllers), Pages,

Data Loader, HTML, Java Script, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Eclipse IDE Plug-in, Windows

References: Provided upon request…

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