Social Media Marketing Communications

ALEJANDRA VEGA

Senior Marketing Communications Manager

Los Angeles, CA 90064 • 424-***-****

ad6ze2@r.postjobfree.com • linkedin.com/in/alejandravega1/

Results-driven senior marketing communications specialist with over 10 years of experience leveraging diverse software and web applications, including Adobe Creative Suite, Canva, HubSpot, Asana, Slack, Calendly, MailChimp, WordPress, and AI platforms. Proven track record in project management, market research, data analysis, social media, and meticulous proofreading. Expert in understanding constituent needs, offering strategic guidance, and developing marketing and growth initiatives. Proficient in CRM strategies to enhance client relationships and drive business growth. Enthusiastic about increasing brand visibility and engagement metrics through effective storytelling.

- PROFESSIONAL EXPERIENCE -

Saint John’s Health Center Foundation. Santa Monica, CA (04/2022) - present

Senior Marketing Communications Manage

Manage internal and external communication strategies to align with organizational goals, crafting tailored messages for diverse audiences: board, leadership, donors, and the community.

Direct email marketing: monthly newsletter and about 2 weekly announcements.

Project-manage communication strategies for events like Day of Giving, A Night with David Foster and Katharine McPhee, the annual Gala, and the Saint John’s Health Center Foundation Endowed Chair Investiture Ceremony, each raising over $500,000.

Oversee website updates and SEO optimization via WordPress CMS.

Produce materials including booklets, brochures, digital screens, promotional items, and signage.

Collaborate with vendors to produce compelling multimedia content like high-quality videos, photography, graphics, and magazines as needed.

Co-produce Your Healthy Dose video podcast, available on Spotify, Apple Podcasts, and YouTube.

Lead the social media strategy across multiple platforms, using Later.com for scheduling, monitoring, and optimizing content based on analytics and trends.

Write press releases, enhancing organizational messaging and outreach efforts.

Los Angeles Times. El Segundo, CA (05/2020) - (04/2022)

Marketing Communications Consultant

Crafted compelling articles for LA Times en Español, spotlighting events such as the East LA Film Festival and the Panamanian International Film Festival.

Led social media campaigns for events like the Los Angeles Times Festival of Books and VirtualArte Festival, increasing LA Times en Español's audience and database by 5%.

Co-produce events and workshops.

National Autonomous University of Mexico (UNAM). Los Angeles, CA (11/2014) - (05/2020)

Marketing Communications Manager

Orchestrated communication strategies for events, handling collateral, digital campaigns, live casts, and post-event communications.

Coordinated website updates via Wix CMS, ensuring content freshness and relevance.

Designed marketing strategies for educational fairs at UCLA, USC, and Latin American Consulates.

Conducted market research to identify competitors and best practices for strategy.

Managed Google Ads campaigns across multiple markets, achieving a 60% sales increase for an online ESL course within six months.

Increased social media following by 70% through organic growth and targeted ads in two years.

Crafted digital newsletters and invitations with MailChimp, leveraging segmentation and automation to achieve a 40% average open rate, exceeding industry standards.

Organized public Meetup and Duolingo events, driving a 15% enrollment increase in Spanish classes within one year.

Translated academic content from English to Spanish, reducing translation costs by 80%.

Ocho Columnas Newspaper. Zapopan, Mexico (01/2011) - (03/2013)

Journalist / Copywriter

Conducted interviews to create compelling stories, enhanced with photography and video.

Created and executed audience surveys to analyze interests, optimizing content to boost reader engagement by 15%.

- EDUCATION -

University of Barcelona - Barcelona, Spain (Online program with a summer session in Spain)

Master’s Degree in Hispanic and Latin American Literature. January 2017 - November 2019

University of California, Los Angeles (UCLA Extension)- Los Angeles, CA

Certificate in Journalism with a Concentration in Media Studies. September 2014 - July 2015

Autonomous University of Guadalajara - Zapopan, Mexico

Bachelor’s Degree in Marketing and Communication Studies. August 2009 - December 2013

School magazine editor. / Valedictorian.

- SKILLS -

Technical Skills: Microsoft 365, Asana, Slack, Calendy, Monday.com, Adobe Suite, Google Ads, Planoly, MailChimp, Constant Contact, Wix, Squarespace, WordPress, HubSpot, AI.

Soft Skills: Interpersonal skills, critical thinking, adaptability, organizational skills, collaboration.

Industry Knowledge: Internal and external communications, project management, copywriting, proofreading, graphic design, collateral production, B2B marketing strategies, effective communication strategy, brand management, social media, content creation: presentations, articles, and videos; website management.

Languages: English, Spanish, French.

- COMMUNITY INVOLVEMENT-

Volunteer Advocate for Homeless Support - West LA Courthouse Plaza. 2018

Volunteer Workshop Facilitator for Children - Chito Foundation. 2021-2023

Publications - Vega, A. (2022). Shoelace Hug. Halo Publishing International.

Interests - Art, new authors, education, design trends, hiking, travel, museum-hopping.

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