Marketing Manager Creative Director

Contact

ad6vxe@r.postjobfree.com

www.linkedin.com/in/jacob-

bacallao (LinkedIn)

proofofadvertising-blog.tumblr.com

(Portfolio)

Top Skills

Communication

E-Commerce

Marketing Strategy

Languages

Spanish (Native or Bilingual)

Honors-Awards

2 Silver Davey Awards

NSYC (Not So Young Creatives)

Gold, Silver, Best in Show Addys

Best of Show Cross Platform

Campaign

Best of Local

Jacob Bacallao

Trafficker of Creativity• Imagination Enthusiast • Award-Winning Writer • Friend to Dogs

United States

Summary

I'm a copywriter, storyteller, identity maker, expereince generator and creative leader with extensive experience across the General Market, LATAM, and US Hispanic markets.

I excel at brand storytelling and have a sharp eye for strategy, social trends, content creation, and innovative media. My fascination with human behavior (and misbehavior) drives me to create powerful marketing experiences and tell dynamic stories. With a diverse background alongside in-house creative teams, external agencies, and as a creative consultant, I can expertly steer creative visions and teams to turn insights into exciting brand opportunities. As a Marketing Manager, I leverage my skills to develop and implement effective marketing strategies that enhance brand awareness and drive engagement. I have a proven track record of managing cross- functional teams and executing successful campaigns that align with business objectives. I try to regularly attend industry conferences to stay on top of trends and continuously hone my skills. But enough fluff, let's go make some great work together. Love,

Jacob

Experience

The Aviation Agency

Creative Director Copy

January 2020 - Present (4 years 6 months)

Overseeing the development and execution of compelling communication strategies across various marketing channels. Leading other copywriters, providing guidance, inspiration, and constructive feedback to ensure the delivery of high-quality, on-brand content, collaborating closely with other Page 1 of 5

creatives, designers, and marketing professionals, conceptualizing and implementing innovative campaigns that resonate with target audiences, and driving desired outcomes. From crafting engaging campaigns to refining messaging for diverse platforms, I leverage my strategic thinking and storytelling skills to elevate brand messaging, enhance overall brand perception, and drive engagement. Additionally, I stay abreast of industry trends and consumer insights to continuously refine and optimize copywriting approaches for maximum impact and effectiveness.

TheSpaceViking.com

Writer. Creative Director

January 2018 - Present (6 years 6 months)

Maven Creative

Sr. Creative

July 2020 - January 2024 (3 years 7 months)

Orlando, Florida, United States

Brand Positioning, Storytelling, Branding, Conceptual Thinking, Strategy. Creative and strategic brand creation, and creative writing to solve complex business problems for clients in fields such as Biotech, Startups, FinTech, Crypto, AI, Mining, Space, and various other tech-forward industries. BPD

Sr. Brand Creative / Copy

September 2014 - February 2018 (3 years 6 months)

National

Guided creative teams to solutions that achieved marketing goals set by each hospital service line. Led all copy aspects on the full branding/communication efforts for HCA Healthcare’s Marketing. Including TV commercials, online advertising, rich media and video, websites, E-mail, direct mail, radio commercials, bus advertising, print ads, billboards, animated programming and much more.

Miami Ad School

Instructor Copy & Interactive Concepting

2007 - 2016 (9 years)

Miami Florida

Created a course to teach effective copywriting strategies. Instructing future advertising professionals with the tools they need to succeed in the industry. Page 2 of 5

Kreative Kontent

Creative Director /Copy

November 2010 - January 2015 (4 years 3 months)

Miami/Fort Lauderdale Area

Led the vision, tone, voice for the Fresh From Florida brand for the Florida Department of Agriculture. The campaigns created traction and recognition for a relatively unknown brand resulting in positive ROI and major brand awareness in key markets.

DDB

Associate Creative Director

August 2011 - December 2014 (3 years 5 months)

Miami/Fort Lauderdale Area

Led conceptual copy development efforts for global brands such as Clorox, McDonald's, Tobacco Free Florida, Visit Florida, Quaker Oats, Cricket Wireless. Created tv commercials, radio commercials and served as the agency lead on directing talent in the recording studio. SapientNitro

ACD Copy

2014 - 2014 (less than a year)

Miami/Fort Lauderdale Area

I was hired during a merger so the timing for budgets wasn't in my favor, but it was a lovely time.

CreativeOndemanD

ACD Copy

2009 - 2011 (2 years)

I was responsible for leading the Volkswagen USA creative team for the US Hispanic market. We launched various car lines as well as maintained the brand's voice across all media platforms including digital, social, print, radio, TV, out of home, point of purchase and guerrilla marketing efforts. Freelance Consulting & Branding

Professional Freelancer

2008 - 2011 (3 years)

My very comfortable couch.

From basic copywriting to intensive branding and business building I have managed to enjoy a very fun freelancing experience. Many unicorn were saved Page 3 of 5

from badvertising and new amazing radio and television commercials were sent to float into the airwaves of space.

kabookaboo

ACD Copy

2007 - 2009 (2 years)

My work with kabookaboo was great exposure to the emerging digital market. I was working with a team to bridge the gap between the digital and traditional advertising realm.

Turbulence Advertising

Sr.Copywriter

2002 - 2007 (5 years)

Led copy efforts and conceptual development of rebranding efforts for many local iconic brands such as the Miami City Ballet, The SunPost, The collection, Ocean Drive Magazine, Amsterdam Vodka among others. Plenty of pitching work and revitalizing brands to create new market share. BluBaux Design

Creative Copy & Photography

2000 - 2002 (2 years)

Miami Lakes Fl

This was a training ground for what would become a career. Utilizing my visual background I was able to explore ads from behind the lens. Education

Cannes Lions School

Masters of Creativity · (2017)

Brown University

Creative Nonfiction · (2009)

Regent's University London

Bachelor of Fine Arts (BFA), Photography & Film · (2002) Parsons School of Design - The New School

Photography · (2000)

University of Florida

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Journalism, Psychology, Fine Art · (1998 - 1999)

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