Social Media Marketing Manager

Eveling Alexandra Gutierrez

ad6shy@r.postjobfree.com 786-***-**** LinkedIn Profile

PROFESSIONAL SUMMARY

Results-driven Marketing Executive with over 15 years of experience in creating and executing dynamic marketing campaigns that drive customer engagement and revenue growth. Expert in leveraging digital and physical channels, customer databases, and marketing automation tools to engage targeted audiences effectively. Proven track record in cross-sell and upsell campaigns, customer relationship management, and data-driven decision-making. Collaborative leader with strong analytical skills and a customer-centric approach to marketing. PROFESSIONAL EXPERIENCE

ClaimMe Miami, FL

Director of Marketing Mar 2023 - Present

Marketing Consultant Jan 2022 - Mar 2023

● Owning the brand voice, delivering marketing and promotion strategy including multi-channel activation, and budget.

● Spearheaded comprehensive SEO improvement initiatives, increasing organic traffic by 30%.

● Devised and implemented marketing strategies supporting company objectives, leading to a 15% increase in customer acquisition.

● Orchestrated marketing functions and operations, projecting a unique brand voice that elevated company profile.

● Managed and optimized email marketing campaigns, improving open rates by 20% Kaseya Miami, FL

Sr. Manager, Customer Demand Generation Aug 2022- Mar 2023 Manager, Customer Demand Generation Jun 2022- Aug 2023

● Led lifecycle marketing campaigns for customer acquisition, retention, and loyalty across multiple channels.

● Generated pipeline and new partner opportunities for various Kaseya products.

● Maintained reporting cadence on campaign KPIs, providing feedback to Sales and Product Marketing.

● Spearheaded the integration of social media tools and analytics to optimize marketing performance. Solara Labs Miami, FL

Associate Brand Manager - BariMelts Nov. 2021- Jun 2022

● Increased brand engagement by 30% through website rebranding and social media strategies.

● Improved SEO efficiency by 22% for Barimelts’ website and Amazon listing.

● Managed Amazon and Google PPC campaigns in partnership with agencies.

● Directed the development of social media content and engagement strategies.

● Launched a new product, resulting in a 20% increase in market share within six months. Voces Vitales Nicaragua Managua, NI

Executive Director Jan - Dec 2019

● Planned and oversaw key marketing initiatives to promote donations to reach the funding goals.

● Oversaw all aspects of fundraising campaigns including working with digital marketing agencies to ensure all communications aligned to the organization's mission and brand value.

● Negotiated with third party vendors for events to ensure pre-event, at-event, and post-event objectives were met based on lead generation, brand awareness and more.

● Established strong donor relationships and regularly maintained each relationship resulting in increased donations to the organization.

● Optimized and managed the budget for the organization’s operation. SKILLS & CERTIFICATIONS

Technical Tools: HTML, CSS, Google Analytics, Google Ads (Search & Display), WordPress, Shopify, HubSpot, Helium10, Teikametrics, Illustrator, Final Cut, Odoo, Tableau, Salesforce, Asana, MS Office products, Marketo, Pardot, Mailchimp, Social Media Analytics Tools

Key Skills: SEO, PPC, Data Analysis, Competitive Research, Content Marketing, Email Marketing, SaaS Product, B2B, Data-Driven Marketing, Marketing Automation, Social Media Marketing, Paid Media Management, Customer Journey Mapping, Conversion Rate Optimization (CRO), A/B Testing, E-commerce Marketing, Brand Management, Public Relations, Video Marketing, Influencer Marketing, Lead Generation, Marketing Analytics, Social Listening Tools, Social Commerce

Areas of Expertise: Digital Marketing, Business Analysis, Project Management, Process Improvement, Customer Relationship Management, Team Leadership, Cross-Functional Collaboration, Strategy Development, Operations Management

Certifications:

Hubspot Social Media Marketing Certification

Hubspot Email Marketing Certification

Google Ads Search Certification - Display Certification EDUCATION

Coursera Apr 2024 - Present

Google Data Analytics Specialization

University of Miami - UM Miami, FL

Digital Marketing Professional 2020-2021

Universidad Centroamericana - UCA Managua, NI

Bachelor Degree in Social Communications 2008-2011 LANGUAGES

English: Fluent

Spanish: Fluent

Portuguese: Beginner

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