Marketing Director Home Carein
Resume:
Felicia Lienhardt
Marketing director
Howell, MI 48843
ad6rsn@r.postjobfree.com
Established, creative, articulate, and enthusiastic diverse professional, with solid record of achievements proven ability to manage simultaneous projects, works independently, and meets deadlines quality oriented with managerial strengths in diagnosing and resolving problems to meet high standards experienced in handling confidential and sensitive information strong belief in company and professional integrity.
Work Experience
Markering to Director
Professional Home Doctors-Dearborn, MI
March 2019 to Present
Developed home house-call practice.
Hired Physicians nurse practitioners
Developed territory and marketing strategies to reach goals of admissions Presentations to low-income housing
Marketed to hospitals and vendor mated
Marketed to skilled nursing homes assisted living's Foster Care homes private duty companies. Start to facility clinics, with nurse practitioners and psychiatry Educated community for less hospitalizations I'm better continuity of care. territory was from Lansing Jackson all the way to Dearborn Novi downriver and Detroit Marketing Development Manager
Go Docs Go-Michigan
January 2016 to March 2019
*Developer Territory
*Market AFC's,Skilled Rehab Territory,Hospitals,Homecare,Hospice company's,Physicians offices,Elder law Attorney,
*Informational to Senior Building s,Assisted Livings,Health fairs
*Educate community on house call Doctors,less Hospitalizations Building relationships
*Analyze all city's potential and demographies depending on quantities of Skilled Rehabs,independent livings,hospitals,AFC, and Assisted livings. To justify hiring of more Physicians and PA's, Nurse Tractions as well as tripling staff.
* Opened up territory from Indiana to Detroit and Muskegon,Mt Pleasant, Flint, Port Huron to Ohio border.Will open Ohio in September 2018.
Michigan Account Director
Staff Connections-Milford, MI
August 2011 to December 2015
Recruiting
• Responsible for gross profit margin increase 28% in three month stent
• Introductions to existing customer as well as new customers.
• Implementation of branding logos
• Weekly and quarterly budget analysis
• Need based Assessments for Clients
• Practically new start up no marketing in 10 years thus no growth Relocated back to Michigan due to Husbands Job
Marketing Manager
Home Health Partners
October 2012 to January 2015
*Developer territory
*Marketing Afcs,Skilled Nursing Facilities,Hospitals,Homecare,Hospice,HME, and Assistant Living
*Informational to Senior Buildings,Assisted Living, Health fairs
*Educate community on Homecare Services and Medicare
*Monitor and track progress to goals of each account
*Started Private duty in two Independent Living facilities, accruing $18,000.00plus revenue per month Sales Manger
Care South Homecare-Columbus, GA
January 2011 to April 2011
Husband relocated back to Michigan for Employment.
• Managed Sales Team of 5.
• Developed Strategic plans for team.
• Reorganized Territory and Team Members Routes
• Within first 3 months Reps Met Budget's
• Uncovered new growth opportunities, Dialysis, Personal Care Homes.
• Rebuilt team focus
• Organized and updated Sales Members files.
• Home Care Home Base realignment.
• Ride A longs with organizational mentoring
Physician Service Coordinator
Great Lakes Home Health and Hospice-Jackson, MI
2003 to October 2010
Market Home Care Services to Physicians, Hospitals, Skilled Nursing Facilities, Assisted Living Facilities and Adult Foster Care Homes.
• Educate the community on Home Care Services and Medicare.
• Build relationships within the community and be a resource for home care information.
• Developed several diagnosis specific programs to aid in ordering home care.
• Develop and monitor sales plan
• Present on Home Care and Medicare at physician lunches/in-services
• Provide in-servicing for nursing facilities as needed on approved topics.
• Identify needs and interests of physicians, nurses, hospital discharge planners and social workers.
• Build account profiles
• Present company services as solutions to the needs of accounts called upon.
• Educate on the Medicare guidelines for home care criteria.
• Obtain contracts for new accounts.
• Monitors and tracks progress to goals of each account.
• PDA user for accounts
Patient Care Manager/Marketer
Allied Home Care-Jensen Beach, FL
2002 to 2003
Market Home Care Services to Physicians, Hospitals, Skilled Nursing Facilities, Assisted Living Facilities.
• Maintained highest referral quota in the region for Medicare referrals.
• Educated Physicians and staff on programs that provide quality care for their patients.
• Accountable for public relations in the community involving patient care quality. Implementing several programs directed to diagnosis specific.
• Implemented teaching manuals for ordering Home Care.
• Maintained customer relations at account levels.
• Developed annual marketing plan.
• Monitor monthly physician referral reports.
• Tracked pending referrals to ensure conversion.
• Coordinated care needs with families as needed.
Branch Manager/Marketer
Medical Staffing Network-Port Saint Lucie, FL
2001 to 2002
Opened office for national company.
• Secured contracts with Skilled Nursing Facilities, Hospitals and Assisted Livings
• Staffed accounts with qualified nurses, aides, and allied staff as needed.
• Need based assessment of accounts.
• Collaborated with accounts to relieve their nursing shortages.
• Recruit, evaluate and motivate qualified nursing staff.
• Attained a gross monthly profit margin of 58%
• Accurately conducted monthly/quarterly budget analysis.
• Managed payroll process.
• Monitored scheduling and ensured staff met state accreditation and licensure. Marketing Representative
House Call Home Health
1995 to 2001
Company Closed
• Marketed Home Care to Physicians, Skilled Nursing Facilities, Assisted Living Facilities and Hospitals.
• Educated physicians on Medicare guidelines
• Built positive public/customer relations
• Maintained highest referral quota in the region for Medicare referrals.
• Educated Physicians and staff on programs that provide quality care for their patients.
• Accountable for public relations in the community involving patient care quality.
• Implementing several programs directed to diagnosis specific.
• Implemented teaching manuals for ordering Home Care.
• Maintained customer relations at account levels.
• Developed annual marketing plan.
• Monitor monthly physician referral reports.
• Tracked pending referrals to ensure conversion.
• Coordinated care needs with families as needed
Teller- Loan Officer
Trenton Banks
1984 to 1984
Teller
Standard Federal Bank Wayne
1982 to 1982
Teller
Manufactures Bank and Trust Dearborn
1980 to 1980
Education
Nursing Home Administration
MICHIGAN STATE UNIVERSITY
2007 to 2008
Nursing Assistant/ Phlebotomist
INDIAN RIVER COMMUNITY COLLEGE
1993
Associates
HENRY FORD COMMUNITY COLLEGE
1983
Skills
• Sales Experience
• Home Care
• Outside Sales
• Hospice Care
• Customer Service
• Time Management
• Excel
• Marketing
• Microsoft Word
• Microsoft Powerpoint
• Loan Officer Experience
• Property Management
Additional Information
EXPERTISE
Leadership Analysis Product Development
Customer Relations Territory Planning Sales & Marketing Organization Quality Assurance Time Management
Problem Resolution81 Facilitate Program Implementation Public Relations Oral/Written Communication
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