Social Media Public Relations

AMBER GREENE

Santa Clarita, CA ***** Mobile: 310-***-**** E-Mail: ******.******@*****.***

SUMMARY OF QUALIFICATIONS

A combination of specialized education and applied experience has resulted in excellent qualifications in COMMUNICATIONS, PUBLIC RELATIONS, SALES/MARKETING, MANAGEMENT, and as an ADJUNCT PROFESSOR. Command exceptional public speaking and interpersonal skills. Adept at developing successful media and communications strategies, and administering project budgets. Highly resourceful and quick-thinking. Maintain a calm and professional demeanor in high-pressure, rapidly changing work environments. Plan, direct and complete all assignments within strict deadlines. Always present a professional and positive company image. Key Strengths Include:

Diverse background encompasses television and radio news reporting, planning and coordinating marketing events, writing news articles and web-content, and serving as a media spokesperson.

Quickly develop a successful rapport with all levels of co-workers, clients, politicians, media representatives, corporate executives, professional partners, and members of the general public.

Successfully plan, coordinate and implement all stages of multiple, simultaneous projects.

Broad-based experience managing media relations for businesses, individuals, and non-profit groups. AREAS OF EXPERTISE

On-Air Television Appearances Marketing and Public/Media Relations Strategies Social Media Marketing and Video Production Promotional and News-Writing Skills Fundraising & Partnership Development Branding & Rebranding Campaigns Cultivating Relationships with Media Representatives Copywriting & Speech Writing PROFESSIONAL EXPERIENCE

Dean of Student Affairs Tarzana Treatment Centers College - Woodland Hills, CA Lead a team of 13 and responsible for multiple operations, marketing and branding functions at this college with adult credentialing programs. Enhanced students’ needs through the creation of a food pantry, clothing closet, job placement and interview coaching. Handle recruiting for the Advisory Committee. (2023 to Present)

Implemented a full re-branding initiative which entailed new website designs, logos, social media campaigns and development of engaging events emphasizing principles of inclusion, intersectionality and innovation.

Achieved an 80% reduction in student disenrollment and a 15% increase in enrollment.

Re-launched the college podcast and recruited new donors, sponsors and partnerships. Branding / PR Strategist Greeneworld LLC, dba Square Peg Branding & Public Relations - Santa Clarita, CA Advised clients, including businesses, non-profits, and individual entrepreneurs, on a variety of personal and business concerns. Specialized in serving as a marketing/branding consultant. Created content for websites, marketing materials, and grant proposals. (2007 to 2023)

Crisis Communications - Counseled a fitness company during the COVID shutdown. Developed a campaign to announce virtual and online classes. Worked with the client on platform set-up. Created a full media plan to promote the new services. Communicated with reporters about the client’s issues with a bank. The client was able to continue operations during the shutdown.

Personal Brand Development - Helped new authors, speakers, influencers, health crisis survivors, and other individuals build public awareness. Created personalized mission statements/goals, and establish business development and communication strategies. Utilized Cision, Muck Rack, and HARO platforms, and use Basecamp for networking. Collaborated with specialists on creating a social media and web presence.

Event Planning - Planned and directed both virtual and live events. Determined programs, locations, speakers and presenters. Identified and secure sponsorships. Selected vendors and created on-site sales strategies. Acquired a large-scale corporate sponsorship of $400K; created the entire program and budget.

Grant Proposals / Non-Profit Startups - Performed full operational, marketing and PR assessments. Acted as consultant on developing an entire business plan. Identified veteran-owned opportunities for general start-ups.

Intellectual Property & Trademarks - Educated clients on copyrights and trademarks. Assisted them with filling out and filing trademark applications.

Highlights: Created the trade-marked “Lemonade Branding Strategy.” AMBER GREENE Page 2

Reporter / Editorial Assistant Kelly Publishing (San Francisco News, Beverly Hills Canyon News, and 2 other periodicals) Conducted research to determine topics for articles at each publication. Used Google Alerts to follow updates on local news in both Los Angeles and San Francisco. Proofed, edited and fact-checked other reporters’ stories. (2007 to 2011)

Launched a “Person on the Street” online news TV channel. Interviewed individuals on current topics.

Solicited and sold advertising for both the online and print versions of the newspapers. Development Associate Bryan’s House - Dallas, TX Produced marketing materials and engaged in public speaking to promote this 501(c)(3) non-profit dedicated to serving children with AIDS. Wrote multiple successful grant proposals. Maintained the group’s fundraising and donor databases. Played key role in expanding the organization’s original mission to providing services to children with multiple other severe medical issues. (2008 to 2010)

Acted as the organization’s primary point of contact with the media.

Created and implemented a crisis information plan for conducting outreach to partners within the community. Successfully attracted multiple new partnerships and donors.

Partnered with a major donor to host public events. Obtain TV coverage of a large-scale baby shower.

Set a fundraising record for Bryan’s House’s annual golf tournament. TX Marketing Director / Contributing Writer Grip Magazine - Dallas, TX Managed a team of 6 at this urban lifestyle magazine. Generated newsworthy story ideas and wrote content for the Texas region. Collaborated with radio stations and local businesses to promote events. Spearheaded social media campaigns to market the magazine. (2004 to 2008; 2012 to 2014)

Developed branding and rebranding for the publication after it was closed for a 4-year hiatus.

Revamped the original business plan for digital operations. Set up new sponsorships. Copywriter / Lead Marketing Strategist The Q Network / Legacy Marketing Partners - Dallas, TX Conceptualized and marketed events to promote the products and services of clients including AT&T, Metro PCS, RJ Reynolds, Body Armour, and Grey Goose. Organized photoshoots. Wrote copy for radio and TV ads. Also wrote copy for press kits and other marketing collateral. (2004 to 2008)

Executed social media marketing strategies.

Excelled in project management; managed budgets ranging from $700-$980K. Previous Experience Includes:

Disc Jockey / News Anchor / Producer KNTU 88.1 FM - Dallas, TX Student Reporter Fort Worth Star Telegram - Fort Worth, TX Began at the age of 13 and wrote articles and entertainment critiques to engage student readers ages 13-18. Made media appearances at panel discussions and volunteer events on behalf of the student advisory board. EDUCATIONAL BACKGROUND

Ph.D. - Strategic Communications Liberty University (In Progress) M.A. Degree -Legal Studies Pepperdine University - Malibu, CA B.A. Degree - Radio, TV & Film Production University of North Texas - Denton, TX Certificate - Media Psychology Fielding University (In Progress) Certifications Include: Harvard University: Saving Schools Minicourse: History & Politics of US Education, Leaders of Learning; Religion, Conflict & Peace; Ancient Masterpieces of World Literature; Judaism through Its Scriptures, M.I.T.: A Path to Entrepreneurship, UCLA: Strategic Branding and Public Relations Volunteer Experience Includes: Meals on Wheels Protostar Academy (Founder) Junior Achievement March of Dimes Memberships: Public Relations Society of America Zeta Phi Beta Sorority, Inc. International Association of Business Communicators (IABC) Women in Entertainment Empowerment Network American Psychological Association Titles & Awards: Miss Fort Worth Juneteenth 2000 Fort Worth Assembly Debutante 2001 NAACP Elijah B. Mays Award for Academic Excellence 2000 Miss Black Fort Worth USA 2008 Miss Congeniality / Miss Black Texas USA 2008 Most Photogenic / Miss Black Texas USA 2008 Dallas Magazine’s Best of List 2001, 2002 & 2003 Technical Skills: Windows & Apple/Mac OS Word Outlook PowerPoint Excel Access Scheduler PageMaker SAP Oracle QuickBooks Google Analytics Final Cut iMovie Project Management Software AI Prompting Adobe Photoshop, Illustrator, Premier and Audition Mobile Software Keyboarding to 80 wpm REFERENCES: Available upon Request OPEN TO TRAVEL / RELOCATION / REMOTE

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