Registered Nurse Business Development

Cynthia T. Hanna, RN

ad6pif@r.postjobfree.com 214-***-****

Goal-oriented professional with extensive experience in incorporating consultative and strategic selling approaches, while driving clinical sales revenue. Sales and Marketing and business development leader with deep/rich/robust clinical knowledge spanning a variety of specialties. Go-to- person and problem solver throughout organization with entrepreneurial drive with a passion for brand building and educating.

Area of Expertise

• Medical/Clinical Product Knowledge

• Strategic/Consultative Selling

• Program Development

• Marketing and Sales

EDUCATION

University of Arkansas, Fayetteville, AR

Nursing, Certified Critical Care Nurse (CCRN)

Union University/BMH, Memphis, TN / Jackson TN/

Associate Degree in Nursing, CCRN

CVICU, Baptist Memorial Hospital School of Nursing, Memphis, TN

PROFESSIONAL EXPERIENCE

Ashfield Healthcare: TX Region

Clinical Nurse Advisor specializing in chronic kidney disease August 2023 - Current

Advises Regional Primary care and Internal Medicine physicians in the comprehensive identification of CKD utilizing both UACR and serum EGFR labs concurrently to obtain comprehensive diagnosis

Spearheads educational programs for key opinion leaders

Collection and analyzation of data for KOLS with qualitative and qualitative testing results

Works with National Kidney Foundation to increase awareness

Cytosorbents: North America

Clinical Nurse consultant January 2022-July-2022

Hired to implement a research study looking at bleeding outcomes with DrugSorb, a medical device that removes blood thinners from a patient’s bloodstream when urgent or emergent Cardiovascular surgery is needed. This device is placed on the Cardiopulmonary Bypass machine.

Implemented studies at Beth Israel Hospital, Mass General, University of Maryland, Yale and NYU and others across the nation

Worked with Clinical Research coordinators and physician champions to onboard study

Worked with MedPace, a Clinical research organization, to coordinate relationship and enroll hospital in the study and recruit personnel to enroll patients.

Attended Cardiac Surgeries mainly at Beth Israel Hospital/Boston, Massachusetts General, University of Maryland, Indiana University Hospital, Yale New Haven, NYU and, other major Hospitals in the United States.

Worked with perfusionist during Cardiac surgeries to monitor device utilization and assess surgical outcomes.

Palette Life Sciences (Products Deflux/Solesta) Southwest Region

Sales, Marketing, & Education Nov 2018 - December 2022

Created territory in coordination with key accounts and decision-makers while collaborating with 340 nationwide surgeons. Encouraged cooperative relationships with region-wide Pediatric Surgeons for OR-specific programs. Organized training/education programs nationwide. Lead territory sales generation. Created 3D simulation model of a pediatric bladder designed specifically for physician training in the OR. Ensured organization’s reputation and demonstrated professionalism.

Surpassed territory sales goals by 300% YOY since 2018 and secured #2 rank nationally in sales.

Established relationships with national/global KOLs for execution of Podcasts

Facilitated and recruited surgeons as injection technique experts.

Utilized nursing/medical experience within OR with Pediatric Urology surgeons.

Increased sales by creating and executing a successful podcast series on Spotify, Google, and Apple nationwide; The PedSpace Urology & (VUR) 34 episodes, ranked 6th in the world

Created, implemented and brought to market educational 3D models of pediatric bladders with replaceable ureters for Deflux injections. Beta implementation at Children’s Medical Center, Houston, Texas

Salix Pharmaceuticals TX, LA, MS, AR

Clinical Nurse Educator (Contract) Jan. 2017 - Jan. 2018

Provided education to 28 institutions across four states for Hepatic Encephalopathy transplant patients. Developed quality initiatives for preventing unnecessary readmissions.

Performed benchmark analysis of patient data/results, utilizing HE living outpatient management tool and evaluating effect on avoidable readmissions.

Established and maintained professional relations with Nephrology thought leaders, C-suite hospital administration, nursing, pharmacy, hospitalist, and Society of Hospital-Based Medicine Society/MACRAS.

Directed bedside nursing projects for “discharge begins at admission” behavior changes (Methodist)

Strategically implemented education initiatives for HE patients and caregivers.

Integrated communication policies and procedures for bedside nurses at several Texas hospitals

Janssen Pharmaceuticals/Johnson & Johnson KY, TN, IN, OH

Clinical Science Specialist (MSL) Sept. 2016 - Jan. 2017

Designed strategic education initiatives, managed account/territory relationships with KOLs . Led territory/account management and optimized exposure as well as time management through maximum account coverage across territory geographic areas. Determined customer base opportunities, created strategies for competitors, and ensured compelling sales/product presentations to customers. Partnered with key decision-makers, customers, and administrative staff. Comprehended customer’s needs/objections and created new as well as extended existing business. Instructed customers on products, solved customer requests, and developed personal/company image. Updated Regional Manager and company personnel regarding market intelligence/competitor activity, such as sales leads, product price, and account activity.

Enhanced sales through excellent customer service, team efforts, and relationships.

Steered organization representation at industry conferences to generate sales leads

Sustained proven clinical/technical product knowledge, including competitive products, features, and strengths, while actively engaging in product/skills development programs for self-growth.

C. Tarantino Healthcare Consulting North America

Consulting Services for Hospitals & Physician Offices (Contract) 2011 – 2015

Led ICD introduction to surgeons in Eagle River Solutions, Greenville, and South Carolina.

Humana – Transcend Corporation; Consultant for National MSO (Contract),

VP for Eagle River Solutions’ ICD 10 software rollout with Chiefs of Surgery at South Carolina IDNs

Devised effective workflow solutions for large IDNs across country. Resulting in increased positive patient outcomes and increased physician satisfaction.

Determined hospital improvement and resource opportunities with focus on discovering maximum Medicare reimbursement and assisting with prevention of readmission. Increased revenue recognition

Gathered and compared data for productivity, while efficiently using information for case studies/white papers.

Designed outpatient program for post-discharge patients following home health services, solution-based initiatives, outcomes analysis and utilization programs. Increase in HCAHPS scores and a decrease in penalty fines.

Facilitated formation of patient advisory boards.

Acted as VP of Eagle River Solutions for ICD 10 implementation for hospitals across the Southeast.

GE Healthcare

Team lead for the largest non-invasive cardiology diagnostic equipment sale for GE Healthcare at Gill Heart Center, Lexington, KY, resulting in an entire hospital conversion from Phillips equipment to GE equipment. Resulting in > 7-million-dollar sale

Program initiative implemented at Gill Heart Center, UK, Lexington; one year side by side comparison study with Phillips to gain and win whole hospital conversion.

Solidified purchasing contracts with VA hospitals in my territory for exclusive use of GE capital equipment

ED monitoring conversion at St. Francis Hospital, Memphis, TN resulting in a > 1-million-dollar sale

TECHNICAL SKILLS, CERTIFICATIONS, & INTERESTS

Technical Skills: Salesforce CRM Database systems, Miro- process architect, Microsoft Office: Excel, Word, Power Point, Publisher, 3M ™ Clin Trac ™ Care Planning Manager Software, Kronos Work Force Management Systems, Cerner and Epic EMR Integration,

Certifications & Training: Strategic Selling trained in Miller Heiman and Challenger

Six Sigma Trained with GE Healthcare

Additional Experience

Clinical Nurse Educator (Contract), Ashfield Healthcare: Alkermes Pharmaceutical

Clinical Director, Beryl Health Created, implemented and marketed post-discharge hospital programs nationwide

Cardiology Business Manager, GE Healthcare

Director of Cardiology & Director of Sales/Marketing, St. Francis Hospital, Memphis, TN

Executive Sales Representative, GlaxoSmithKline

Sales Representative, Searle Pharmaceuticals

Contact this candidate