Content Strategist, Marketing Analyst, Content Creator

NEHA JAIN

MARKETING ANALYST

626-***-**** ad6p9e@r.postjobfree.com Alhambra, CA

SUMMARY

● 3+ years of experience as a Marketing Analyst with a proven track record of tracking, analyzing, and reporting on marketing campaign performance, handling ad-hoc analytic requests, and automating regular reports to ensure timely and actionable insights for data-driven decision-making.

● Leveraged market research and customer data analysis to understand customer behavior, needs, and preferences and develop data-driven marketing strategies with targeted messaging and audience segmentation to improve campaign effectiveness.

● Ability to create comprehensive reports using Microsoft Excel and Google Data Studio to communicate marketing performance and key metrics to stakeholders.

EDUCATION

Master of Arts in Television, Film, and Media Studies May 2024 California State University – Los Angeles, CA GPA: 4.0 Bachelor of Arts in Filmmaking - Production Designing Aug 2021 Whistling Woods International – Mumbai, India GPA: 3.6 SKILLS

● Marketing Tools: Google Ads, Meta Business Suite, SEO tools, Adobe Creative Cloud (Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Adobe InDesign) Canva Pro Tools, Constant Contact

● Analytics Tools: Google Analytics, Power BI, SQL, Microsoft Excel, Google Data Studio

● Social Media Management Tools: Hootsuite, Sprout Social

● Marketing skills: Content Creation, Social Media Management, Brand Development, Audience Engagement, Analytics & Insights, Trend Analysis, Platform Optimization, Influencer Collaboration, Community Building, Campaign Planning, SEO for Social Media, Cross-platform Promotion, Content Calendar Management, Emerging Platforms Expertise, Copywriting EXPERIENCE

Wayfair, CA Marketing Analyst Sep 2023 – Current

● Utilized Google Analytics, and Power BI to track marketing campaign performance, analyze customer behavior, and identify optimization opportunities.

● Monitored social media analytics platforms like Sprout Social or Hootsuite to track engagement metrics for various social media campaigns.

● Streamlined customer acquisition process, achieving a 7.5% reduction in cost without compromising on target conversion rates.

● Created detailed reports and presented insights to stakeholders, highlighting the impact of digital marketing efforts on key performance indicators and driving decision-making processes.

● Spearheaded content calendar management and orchestrated social media scheduling across Facebook, and Instagram, ensuring consistent brand messaging and timely post delivery to maximize audience engagement. iBent Energy, India Media Marketing Supervisor Jan 2022 – July 2022

● Developed engaging short-form reel advertisements for bike models, achieving a 25% increase in engagement rate and contributing to a 30% uplift in website traffic during the campaign period.

● Executed a localized advertising campaign through Instagram posts, which significantly contributed to a 40% increase in dealership inquiries, leading to the establishment of new dealerships in three additional cities.

● Spearheaded the creation of a content strategy that increased overall content engagement by 20,000 views per month, which directly supported a 15% increase in monthly sales figures.

● Analyzed email marketing campaign data to refine target audience segmentation, resulting in a 10% higher open rate and a 5% increase in conversion rates from email campaigns. Aspire Technolab, India Marketing Analyst Jan 2020 – Dec 2021

● Implemented cross-platform promotion strategies to ensure consistent messaging across social media, email marketing, and website channels.

● Demonstrated exceptional analytical skills to create marketing strategies and tools to run ad campaigns to maximize ROI.

● Improved customer lifetime value by re-engaging lost customers with personalized discounts and product recommendations through targeted retargeting campaigns.

● Streamlined marketing operations, achieved a 15% reduction in customer acquisition cost, maintained target conversion rates.

● Implemented SEO best practices for social media, including keyword optimization in bios, descriptions, and hashtags, resulting in a 20% boost in organic reach on social media platforms. VOLUNTEERING EXPERIENCE:

Content Creator - Student Affairs, Cal State LA

● Boosted audience engagement by 300% and achieved a 2.43% increase in followers within three months through the implementation of a video-centric social media approach.

● Achieved a rapid 2.43% growth rate in Instagram followers over 35 days by leveraging video content.

● Oversaw content calendar management and coordinated timely post-scheduling across multiple social media platforms including Facebook, Instagram, and X.

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