Los Angeles Creative Director

Chirag Ahir Los Angeles chiragahir.com ad6oer@r.postjobfree.com Linkedin

HELLO!

I’M CHIRAG AHIR,

Strategic and results-driven creative

with diverse experience in leading

high-impact branding and marketing

initiatives, and driving significant

increases in consumer engagement

for industry giants.

Demonstrated success in developing

strategic brand and marketing

solutions, innovative designs,

enhancing customer interaction,

and improving brand perception.

Recognized for spearheading brand

launches, and revitalizations, and

driving notable market expansion.

Adept at directing cross-functional

teams, coordinating with a network

of creative talents, and delivering

cohesive and engaging brand

messages to boost brand loyalty

and advocacy.

EXPERTISE:

BRAND

STRATEGY

BRAND

IDENTITY

BRAND

DEVELOPMENT

BRAND

MARKETING

MARKETING

COLLATERAL

DIGITAL

MARKETING

WEB & DIGITAL

DESIGN

ILLUSTRATION

CROSS

FUNCTIONAL

COLLABORATION

VENDOR

RELATIONSHIP

FREELANCE CREATIVE

Creative Director / Designer

2020 - Now

Bringing my diverse experience to deliver strategic brand design and brand building solutions for top-tier tech, SaaS, and DTC brands, from start-ups to Fortune 500 companies, driving increased brand awareness. Key collaborations and contributions:

- Developed comprehensive visual languages for IBM's consumer and business products, WatsonX and Maximo, resulting in cohesive brand identity and improved user experience.

- Designed Pinterest Predicts annual campaign, driving significant business user interaction to establish Pinterest as an advertising partner unlike any other.

- Created a successful holiday promotional campaign for Affirm, boosting brand awareness and seasonal sales.

- Designed consumer experience for eBay's luxury and fashion offerings, to establish eBay’s luxury credentials among its high-end market segment.

- Branded new app features for Spotify, leading to improved user experience and retention rates.

Clients Served: IBM, Pinterest, Affirm, eBay, Spotify, Mezmo, CarGurus, Marco Experiences, Lalo, Harvest, Fivestones, Frank Collective, Functional Chocolate, Koto, and Bokeh

UBER

Brand Design Lead

2018 - 2020

Led a team of designers to define Uber for Business brand, establishing a distinct identity and visual standards, resulting in a cohesive and recognizable brand presence. Set brand architecture and developed brand strategy, enhancing market positioning and increasing brand recognition. Key collaborations and contributions:

- Spearheaded cross functional effort to organize Uber for Business product and service offerings to create brand architecture, positioning and strategy, resulting in better clarity among business consumers.

- Spearheaded comprehensive brand and marketing design efforts to establish brand identity, encompassing visual language, marketing and sales collateral, content creation, email campaigns, and event design, boosting customer engagement and market penetration.

- Partnered with marketing and product managers to develop and execute innovative, lead-generating campaigns across various channels and platforms, enhancing customer acquisition rates.

Chirag Ahir Los Angeles chiragahir.com ad6oer@r.postjobfree.com Linkedin EXPERIENCE

TECHNOLOGY SAAS

B2C & B2B RETAIL

FOOD &

BEVERAGE

GLOBAL

BRANDS

SUSTAINABILITY STARTUPS

RECOGNITION &

AWARDS

COMMUNICATION ARTS

CREATIVE REVIEW

PRINT MAGAZINE

HOW MAGAZINE

EDUCATION

ART INSTITUTE OF MIAMI

BACHELOR OF FINE ARTS 2005

MOTIVE

Senior Art Director 2015 - 2018 Directed design and conceptualization, for high-value brand design and marketing projects. Engaged in partnerships with designers, writers, photographers, illustrators, and vendors to produce cohesive and impactful brand marketing that met strategic goals.

- Spearheaded art direction for notable Pepsico brands, including Pepsi, Gatorade, Mountain Dew and 1893 Pepsi-Cola, enhancing brand visibility and engagement across various media channels.

- Designed and launched new brands and revitalized existing ones, capturing new market segments and increasing overall brand loyalty.

- Led diverse team of in-house and freelance designers and illustrators, fostering a collaborative environment that increased productivity and creative output. Clients Served: Pepsi, Gatorade, Mountain Dew, 1893 Pepsi-Cola, Starbucks, Moon Cheese, The Macallan

SAFFRON BRAND CONSULTANTS

Senior Art Director 2010 - 2012 Collaborated on strategic branding assignments with top-tier corporate, retail, and CPG brands, enhancing market visibility. Recruited and managed a dynamic team of designers, driving creative initiatives and boosting productivity.

- Fostered cross-functional collaboration with global teams and clients to streamline project execution and enhance outcomes.

- Successfully pitched and secured new business, contributing to growth and establishment of a new agency office.

- Supported key accounts, including Malaysia Airlines, Reliance Mobile, and Agro Foods, meeting client needs and expectations. Key Clients: Malaysia Airlines, Reliance Mobile, Agro Foods, among others FACTORY DESIGN LABS

Art Director 2006 - 2010

- Helped pitch and win new businesses, including Audi and The North Face.

- Led campaigns for The North Face pushing the boundaries of performance and lifestyle.

- Art directed and designed campaigns and collateral work for Winter Park Resort, Vail Resort, Oakley, and Dell.

Clients: Audi, The North Face, Dell, Oakley, Vail Resort, and Winter Park Resort, among others

Contact this candidate