Social Media Marketing Manager

Accomplishments

Rebranded four companies, including developing and rolling out brand strategy.

Acted as creative director for multiple companies.

Received IABC Excellence for “Planning and Promotional Campaigns.”

Received FeedSpot’s Top 40 blogs for “Employee Engagement” for three years in a row.

Received Owler’s “Hot in Denver.”

Led content strategy that went global at Sage.

Received “Best Sitecore Technology External Website.”

Published a cheesy, sci-fi book. Published numerous Star Trek articles for Heavy that gained more than 3k views each.

Founded a Parent Teacher Organization, including gaining 501(c)(3) status and receiving more than $3k in fundraising efforts.

Completed Northwest Business Council for the Arts leadership course, helping nonprofits gain infrastructure and sustainability.

Skills

Managing people

Leading

Working with executives

Working with contractors

Writing, editing

Web (HTML & CSS)

CMS (SharePoint, Sitecore, WordPress, Drupal)

Email marketing

CRM (Salesforce, Dynamics 365)

Internal communications

Intranet governance

Intranet roadmaps

Information architecture

Training

Grant and reporting writing

Crucial conversations

Change management

Disaster communications

Brand strategy

Adobe Creative Suite

Web metrics (Google Analytics, Search Console, WebTrends)

Video editing

Web administration

Web UX and UI

Web optimization

SEO (Moz, SpyFu, Yoast, SEMRush)

Brand

Advertising

PR

Creative

Experience

Marketing Director

Lane Supply Company / Elevated Industrial Solutions

November 2020 – present

Act as brand manager as well as marketing director, leading and implementing all marketing and brand strategy.

Lead various internal and external resources on that marketing and brand strategy.

Create and manage half-million dollar budget, tracking actuals and forecasting.

Act as creative director, responsible for the look and feel of everything produced. Copywrite all marketing pieces.

Create and maintain multiple websites, design and copy, including the backend that could be considered IT.

Develop and maintain content strategy, writing blog and advice for webpages as well as social media using SEO tactics. Create and maintain coordinated content calendar.

Responsible for all media and channels, including social media, email, video, print collateral, etc.

Coordinate and research leads, acting as inside sales rep.

Provide internal communication support.

Assist with our ecommerce platform.

Edit video.

Marketing Director

DHE Computer Systems, LLC

May 2020 – July 2020

Led and implemented all marketing strategy and activities, including brand.

Managed marketing budget.

Wrote and edited messaging and copy.

Marketing Manager

Coldwater Software (ElevatePoint & SwiftAgent)

Feb 2017 – Mar 2020

Led and implemented all marketing strategy and activities, including content strategy and calendars. Managed budget and websites.

Completed intranet project work, including migrating content for client intranets, information architecture and information mapping, developing governance documentation and plans, creating roadmaps, and providing action plans.

Manager, Content Marketing

ReadyTalk

April 2016 – Feb 2017

Led and managed content strategy and content calendar.

Wrote and edited content (websites, emails, blogs, collateral, newsletters, social media, etc.).

Managed internal and external resources (employees, third-party contractors, and budget).

Sr. Web Content Manager

Sage

June 2011 – April 2016

Led web marketing strategy for a variety of products, coordinating content among multiple stakeholders.

Conducted usability tests for UX improvements.

Optimized websites.

Managed third-party resources, including for SEO and content.

Wrote and edited for various websites.

Director of Communications

Life by Design NW

Aug 2009 – Feb 2011

Led and implemented all internal and external communications and marketing strategies.

Helped developed new Drupal website. Updated site with content calendar.

Wrote grant reports and grant, receiving $300,000 more than requested for one grant.

Sr. Internal Communications

Standard Insurance Company

Dec 2000 – April 2009

Developed internal and external marketing and communications strategies and plans.

Wrote and edited content (websites, newsletters, emails, etc.).

Led internal and external website efforts, including intranet governance, update procedures and training documentation, intranet action plans, user testing (UX), online writing standards, etc.

Led and implemented internal communications programs and communications, including IT plans, mentoring program, benefit changes, and disaster communications (9/11, Great Recession, Hurricane Katrina, earthquake, snowstorms, etc.).

Presented metrics regularly to executives, including advising about changes to digital strategies.

Manager, Writers and Web

GST Telecom

Aug 1997 – Dec 2000

Led teams to build new intranet.

Developed workbooks and roadmaps for internal employees to use and understand how to add information.

Wrote and edited documentation.

Sr. Writer

Documentation Associates

Jan 1994 – July 1997

Wrote and edited documentation, including adding to client intranets. Managed projects, including timelines and resources.

Conducted training on SAP, including instructional design work.

Editor

Rockwell International (NASA)

May 1993 – Oct 1993

Wrote and edited documentation, including shuttle documentation.

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