Social Media Account Executive
Resume:
Dipal Mehta (No Sponsorship Required) LinkedIn Profile
Media Strategist / Account Executive ad6mx2@r.postjobfree.com San Jose, CA +1-667-***-****
Summary
Dynamic Marketing Professional & Media Strategist with 4.5+ years in e-commerce & social media advertising. Expert in SEO, SEM, social media, & content marketing. Proven success in surpassing revenue targets & optimizing campaigns for top brands. Skilled in managing teams, coordinating multi-channel campaigns, & developing strategic advertising presentations. Proficient in client needs. Currently advancing skills through a Digital Marketing course at Kellogg School of Management. Skills
Technical Skills
SEO Tools : Google Analytics & SEMrush Certified, PPC Advertising : Google Ads / Facebook Ads Manager, CRM & Data Management : Salesforce / Tableau, Email Marketing : Mailchimp, Google Ad Search, Content Marketing, Social Media Advertising Microsoft Office Suite, Inbound Marketing, OTT, Target Display, Website Development Soft Skills
Business Development, Strategic Thinking, Analytical Skills, Leadership, Problem Solving, Customer Centric Approach, Adaptability, Communication, Time Management, Revenue Projections, Client Need Analysis, Advertising Presentations Professional Experience
Nykaa E-Retail Private Limited Mumbai, India
Senior Executive Sept’ 22 – Apr’ 23
Developed strategic Ad banners & promotions, exceeding revenue targets (~$400K) for renowned brands such as Iconic London, Charlotte Tilbury, PAT McGRATH LABS, Rimmel London, & Sally Hansen, while adhering to allocated budgets
Crafted strategies to boost brand metrics, targeting 1.5% increase in CVR & 20% boost in AOV. Leveraged performance trends & customer retention tactics across site-wide, seasonal, & category-specific campaigns, totaling 20 -24 activations
Achieved $16K in revenue targets on launch days for major brands like Iconic London & PAT McGRATH LABS
Implemented comprehensive weekly & monthly sales forecasting, assessing inventory needs to minimize opportunity loss & ensure optimal operational efficiency
PharmEasy Mumbai, India
Senior Executive July’ 21 – Sept’ 22
Pioneered the launch of Beauty Category, driving a strategic long-term growth plan to expand business by 15%
Led comprehensive sales initiatives from inception to delivery, achieving a 10% increase in campaign performance across Personal Care, Skin Care, Non-RX, and Beauty Care categories
Successfully facilitated collaborative communication between agencies and brands to devise and implement advertising solutions, resulting in a consistent 22.5% monthly revenue growth, surpassing set targets BYTEDANCE (INDIA) TECHNOLOGY PRIVATE LIMITED : TikTok Mumbai, India Account Executive Dec’ 19 – Feb’ 21
Cultivated a strong pipeline to expand mid-market presence across diverse verticals, such as FMCG, E-commerce, Education, Gaming & Internet services, ensuring a 360-degree approach to growth resulting a revenue growth of $600K
Collaborated with major enterprise accounts in the western region to devise & implement strategic campaign plans for leading FMCG brands such as Nivea, Dr. Vaidya’s, Marico, Asian Paints, Estee Lauder, Reliance & others
Conducted product training sessions for freshers, ensuring thorough knowledge transfer across diverse topics. Facilitated mock sessions to help them grasp the product intricacies and provided problem-specific solutions
Experienced in performance ad platforms, including campaign creation & monitoring performance using key digital metrics. Skilled in leveraging data-driven business insights to enhance advertising campaigns & drive optimal results
Crafted strategies for brands from initial launch to long-term sustainability on platform, prioritizing community building Education
Kellogg School of Management
(Northwestern University) USA
Professional Certificate in Digital
Marketing - 2024
University Of Mumbai, India
Masters In Management Studies
(Marketing) - 2019
University Of Mumbai, India
Business Management Studies
(Finance) - 2016
Contact this candidate