Digital Marketing Specialist

Noura Manavipour

Content Marketing Manager

• Corpus Christi, Texas, United States ad6kvw@r.postjobfree.com +1-361-***-****

• linkedin.com/in/noura-manavipour-882513193

Qualifications Profile

Highly skilled and results-driven Digital Marketing Specialist with a proven track record of creating and executing successful online marketing strategies. With a passion for leveraging the power of digital platforms, I have contributed to the growth and visibility of various businesses across diverse industries. My expertise spans from developing comprehensive marketing campaigns to analyzing data-driven insights to optimize performance.

Additionally, my strong communication and collaboration skills enable me to effectively interact with cross-functional teams, ensuring seamless coordination and alignment of marketing efforts with overall business objectives. I thrive in team-oriented environments, fostering a culture of open communication and idea exchange to drive innovation and achieve outstanding results. Employment History

Vesta Digital Enterprise Aug 2020 – Dec 2021

Content Marketing Specialist

• Collaborate and communicate with cross-functional teams including designers, copy writers, developers, SEO specialist, and content creators, to ensure cohesive digital marketing initiatives.

• Track and report on Key Performance Indicators (KPIs) to measure the effectiveness of digital marketing campaigns.

• Execute and develop digital marketing strategies in Content Marketing, Search Engine Optimization (SEO) and Social Media Marketing for industries including Tech, Hospitality, Healthcare, Aesthetics Clinics, Agriculture, and Online Retail.

• Identify and implement strategies for each stage in marketing funnel, lead generation, customer acquisition, and customer retention.

• Plan and execute digital advertising campaigns, including creating ad copy, managing budgets, and optimizing performance.

• Conduct market research to define persona based on identifying target audiences, consumer insights, and industry trends.

• Manage creatives for websites, blogs, social media platforms, and other digital channels.

• Monitor and analyse the performance of digital marketing campaigns using various analytics tools on Google Analytics, Google Search Console, Screaming Frog, and MOZ platforms.

• Optimize website and landing pages for improved user experience and conversion rates using Google Analytics, Google Search Console and Hotjar. Key Achievements

• Avg CTR on key words: 30.4%

• Growing content view by +23%

• Products with high revenue in Avg. position: 1, 1.9, 2 and 4.2 on SERP.

• Engaged sessions per user: 6.7

Shiraz Takhfif Aug 2019-2020

Digital Marketing Intern

• Monitor KPIs and report to management and team in order to track the daily progress of campaigns.

• Data collecting from analytics tools and platforms related to digital marketing efforts.

• Data entry and report preparation to store in archives in order to use for long term analysis.

• Leading brainstorming sessions for each content using different platforms.

• Monitor and edit each piece of content that doesn’t perform as it was planned to improve performance.

• Monitoring the performance of home page and major land pages daily while under heavy traffic during promotional campaigns.

• Copy writing and blogging for websites pages and blog. English-Farsi Language Translator 2017-present

• Accurately translate written documents, articles, reports, legal documents, technical manuals, or business correspondence, from Farsi to English and vice versa.

• Reviewing and editing translated texts for grammar, spelling, punctuation, and overall linguistic quality assurance. Ensuring that the translated content is clear, coherent, and accurately reflects the intended meaning of the source text.

• Maintaining strict confidentiality and adhere to ethical standards when handling sensitive or classified information during translation assignments.

• Providing real-time interpretation services during meetings or other events. Education

• BIHE (Baha'i Institute for Higher Education)

Bachelor's degree, English Language Studies · (2014-2019)

• Specialization Certificate, Google Digital Marketing & E-commerce Coursera (Feb 2023 - Apr 2024)

Values

• Contributing to a challenging project in a meaningful way and sharpening my project managing skills.

• Working with motivated, intelligent, and high-integrity individuals in a positive team environment with a common and noble goal.

Certificates

• Google Digital Marketing & E-commerce Professional Certificate

• Foundations of Digital Marketing and E-commerce

• Market Research and Consumer Behaviour

• Interact with Customers Online: Social Media Marketing

• Google Ads Search Certification: SEM

• Attract and Engage Customers: SEO & SEM

• Assess for Success: Marketing Analytics and Measurement

• Think Outside the Inbox: Email Marketing

Languages:

• Farsi (Native)

• English (Fluent)

• French (Intermediate)

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