Creative Director - Art Director - Designer
Resume:
• Creative direction, design and creative strategy for luxury watch brands Rolex and
Tudor. Led 8-person design team on brand content, print, social media, out of home and retail. 30% uptick in visits to tudor.com and doubled social engagement.
• Creative direction for Puma, in collaboration with Rihanna. Creative lead on brand campaign for TV, print, out of home, social, experiential and retail. Rihanna film viewed over 11 million times on youtube without support. Puma sales increased by 21% in the first two quarters after the campaign release.
• Creative direction and design direction for Vaseline and Kyndryl. Creative lead on brand design, brand book creation and digital content creation.
• Creative direction and design, print, digital, and retail design for multiple campaigns for clients including Ilori eyewear, Sunglass Hut, Kleenex, Macy’s, Merrill Lynch, Microsoft, Simple Shoes.
• Concept and creative strategy for original content for a multi screen video installation at The CDC (Centers For Disease Control).
• Art direction, design and branding for VPL - Fashion brand. Created experiential fashion events during the New York Fashion Weeks. Designed multimedia installations and created sound design to accompany the events.
• Invited to art direct and design the Iceland and Upstate Issues of Big Magazine. Commissioned illustrators and photographers and art directed photo shoots. Typography and editorial design. Won multiple publication awards for both issues.
• Developed graphic prints for retail wear for Marc Jacobs /Louis Vuitton, Marc Jacobs International.
• Art direction and design for Atlantic Records and Electra Records recording artists. Commissioned illustrators and photographers and art directed photo shoots.
• Commissioned to create graphic prints for Club Monaco.
• Designed the Belgo Restaurants branding for the UK and American market. Creating graphics, interior branding and installations for the bi-level NYC flagship restaurant. Lafayette St. New York City.
• Design, and art direction for CD packaging and promotional materials.
• Worked directly with artists and artist management on concepting for album art.
• Managed budgets, commissioned illustrators and photographers and art directed photo shoots.
• Designer for CD packaging and promotional materials.
• Typography and art direction.
JOHN CODLING
CREATIVE DIRECTOR/DESIGN DIRECTOR
EXPERIENCE
SUMMARY
• Bachelor of Arts in Visual Communication
• Art History
• French New Wave Cinema
www.linkedin.com Rhinebeck NY
www.jwcodling.com ***********@*****.***
Creative Director
WundermanThompson,
(formerly JWT)
New York. NY
02/2007-12/2022
Chief Creative, co-founder
The Fold Associates,
New York, NY.
02/2001-02/2007
Design Director, founder
Codswollop,
New York, NY.
Art Director
Atlantic Records,
New York, NY.
Designer
Tommy Boy Records,
New York, NY.
EDUCATION
University of Wolverhampton UK
I am an enthusiastic and innovative leader with a passion for artistic aesthetics. With more than two decades of expertise in design, branding and creative direction, I’m always probing and questioning. Inspired and inspiring. I am dedicated to creating beautiful work that increases brand awareness, engagement, and loyalty. APPAREL
Club Monaco
DKNY
Puma
Simple Shoes
VPL
B2B
Kyndryl
BCG
EYE WEAR
Ilori
Sunglass Hut
FINANCIAL SERVICES
Merrill Lynch
T Rowe Price
HEALTHCARE
CDC
Johnson and Johnson
Kimberly Clark
Unilever
LUXURY GOODS
Lois Vuitton
Marc Jacobs
Rolex
Tudor
MEDIA
MTV
MUSIC
Atlantic Records
Electra Records
Island Def Jam
PUBLISHING
Big
Black Book
Rizzoli
Trolley
TECHNOLOGY
Microsoft
SKILLS
AWARDS
CLIENT LIST
CREATIVE DIRECTION, DESIGN,
TYPOGRAPHY, CONTENT
DEVELOPMENT AND DIRECTION,
PHOTOGRAPHY, BRANDED
CONTENT, DIGITAL MEDIA,
SOCIAL MEDIA, GLOBAL CREATIVE
STRATEGY, CREATIVE MARKETING,
BRANDING DESIGN AND
MARKETING, ADOBE SUITE, MEDIA
AND BRAND PARTNERSHIPS,
EXPERIENTIAL DESIGN, LEADERSHIP
TEAM MANAGEMENT AND
COLLABORATION.
WINNER ‘THE SOCIETY OF
PUBLICATION DESIGNERS’ NY. BIG
MAGAZINE. UPSTATE ISSUE.
365 AIGA DESIGN AWARD FOR BIG
MAGAZINE ICELAND ISSUE.
WINNER ‘THE SOCIETY OF
PUBLICATION DESIGNERS’ NY. BIG
MAGAZINE. ICELAND ISSUE.
‘YOUNG GUNS’ -NEW YORK
ART DIRECTORS/DESIGNERS/
JOHN CODLING
CREATIVE DIRECTOR/DESIGN DIRECTOR
PASSIONS
CONTEMPORARY ART,
MUSIC & FILM.
Staying educated in these spaces
is a joy, and an essential part of my
creative practice.
PHOTOGRAPHY.
I am rarely without a camera in hand
My photography helps me see what’s
in front of me.
YOGA.
Because it provides me with fitness,
health, mindfulness and focus.
www.linkedin.com Rhinebeck NY
www.jwcodling.com ***********@*****.***
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