Social Media Marketing Manager

THADDEUS DORTCH

Atlanta, GA ***** • 706-***-**** • ad68sk@r.postjobfree.com

PROFIT-DRIVEN MARKETING MANAGER

Driving profits through innovative marketing plans, analyzing key data, and implementing brand enhancement initiatives.

A highly analytical and business-savvy Digital Marketing Manager with 10+ years of experience in developing creative and profitable marketing solutions to drive engagement, boost sales, attract new consumers, and enhance brand visibility. Proven track record in consistently tracking data and records to create successful marketing campaigns that lead to revenue generation, improved brand awareness and increased visibility among target audiences.

AREAS OF KNOWLEDGE

Demand Generation Marketing

Communication Strategy

Website UX Campaigns

Email Marketing Strategy

Social Media Campaigns

Adobe Creative Cloud

Automation

WordPress & AEM

Salesforce Marketing Cloud

Content Creation

Workfront, SharePoint, Wrike

Google Analytics

Performance Marketing

Internal Communications

Brand Development

PROFESSIONAL DEVELOPMENT

Bachelor of Arts, Business Administration, Marketing

Georgia State University, Atlanta, GA

Certifications, Digital Marketing, Digital Advertising, Email Marketing, Content Marketing, Inbound Marketing Optimization, Social Media Marketing I & II, SEO I & II, AI in Marketing

HubSpot Academy, 2023-2024

Certificate, Salesforce Marketing Cloud Super User

Salesforce Conference, 2018, St. Louis, MO

PROFESSIONAL EXPERIENCE

B&D MEDICAL TRANSPORTATION, AUGUST 2023 – PRESENT

Marketing Consultant Contractor, Atlanta, GA

Develop and implement effective marketing strategies to align with business goals and objectives. Leveraging expertise in marketing principles, consumer behavior, and industry trends to provide valuable insights and recommendations to drive growth and maximize ROI.

RESPONSIBILITIES:

Execute integrated marketing campaigns across digital, email, social media, website, and traditional channels.

Content creation for collateral materials, social media, consumer emails and surveys.

Led market research and analysis initiatives to identify industry trends, consumer insights, and growth opportunities.

Collaborate with stakeholders, including sales, and creative, to ensure alignment and consistency in messaging and branding.

Assist in the preparation of financial documents, expense reports, incident reports and budget tracking to support accounting and finance operations.

KAISER PERMANENTE, FEBRUARY 2022 – JULY 2023

Marketing Consultant III, Marketing & Communications, Atlanta, GA

Regional lead and subject matter expert of all Medicare and Federal Accounts. Oversaw development and execution of integrated marketing communications strategies and programs; and implemented strategic go-to-market health plans. Manage communication, member experience, engagement initiatives and campaigns via website, video ads, email, and print materials for both Kaiser Permanente members and brokers to increase membership and retention. Conveying complex information into concise communications. Managed projects and/or project components by coordinating with departmental stakeholders; recommended resources based on project needs to drive new products & services. Consulted in the development, analysis, and management of project plans to maximize conversion rates. Coordinated project schedules and resource forecasts.

RESPONSIBILITIES:

Develop and execute Federal Employee Health Benefit Plan Medicare Regional campaigns.

Improve ROI, increase member retention, highlight plan benefits and rewards/loyalty programs.

Maintain Kaiser Permanente of Georgia Medicare Health Plan 5-star rating.

Provide support and innovative ideas to Sales & Account Team for prospective members.

Update and increase KPIs Medicare website traffic and online seminars using WordPress.

Lead content writer and manager of Thriving After 60 Facebook account.

URBAN LEAGUE OF GREATER ATLANTA, OCTOBER 2021 – FEBRUARY 2022

Marketing & Communications, Atlanta, GA

Managed communication and engagement initiatives via digital platforms, website, email, social media channels and print materials to promote the organization’s four core programs. Develop, strategize and implement data-driven marketing campaigns. Work closely with the Chief Executive Officer and Chief Fund Development Officer to facilitate growth, increase our Financial Empowerment and Emergency Relief Center Four Integrated Pillars funding and marketing strategies.

THE FAMILY HEALTH CENTERS OF GEORGIA, INC., JANUARY 2020 – SEPTEMBER 2021

Manager, Patient Communications & Engagement, Atlanta, GA

Oversee all patient communications, patient experience and engagement initiatives via digital platforms, social media and print materials to promote the organization’s health services at six locations across Georgia. Developed and launch data-driven marketing campaigns and work closely with departmental stakeholders to facilitate growth, increase patient retention and marketing strategies. Breaking down complex clinical and technical information into clear communication messaging for targeted audiences.

ACHIEVEMENTS:

•Website Launch: Redesigned the organization’s website to create a user-friendly layout and landing pages. Developed SEO optimization to drive traffic and brand awareness.

•Email Campaigns: Boosted email open rates by 34% via Constant Contact and 68% via eClinicalWorks Messenger by analyzing clinical data to create targeted emails and automation, which ultimately led to increased patient retention, health outcomes and improved HEDIS scores.

•Text Campaigns: Achieved a record-setting 98% open rate for a targeted campaign encouraging patients to seek treatment at the organization’s health centers.

•Social Media: Boosted social media followers via Facebook, Instagram, and Twitter by 30%.

RESPONSIBILITIES:

•Analyze email performances to optimize user experiences and improve click-through rates.

•Conduct market research to develop detailed budgets and identify appropriate target markets for social media campaigns.

•Collaborate with internal and external partners and to develop print designs and materials.

CENTENE CORPORATION, FEBRUARY 2016 – DECEMBER 2019

Senior Marketing & Communications Specialist, Atlanta, GA

Served as the Salesforce Marketing Cloud Implementation and Social Media creative development lead for all lines of business: Peach State Health Plan, Ambetter and Allwell Healthcare of Georgia. Developed creative concepts and wrote copy for marketing campaigns, advertisements, product descriptions, and promotional materials across multiple channels to drive new member acquisition and retention. Created and executed all email marketing and social media campaigns to promote health-related initiatives to more than 350,000 members throughout Georgia. Partnered with departmental stakeholders to define clear communication strategies and project timelines to support national and regional marketing initiatives, conveying complex clinical and technical information into clear and concise communications.

ACHIEVEMENTS:

•Salesforce Certification: Earned a Marketing Cloud Super User certificate to create integrated marketing email, website and social media campaigns. Team lead for Salesforce Marketing Cloud strategy, data migration and software implementation. Executed 70 plus email member journey campaigns, leading to a 20% improvement in conversion rates.

•Data Analysis: Collaborate with departmental data team and call center to ensure correct data variables were clearly identified within multiple marketing campaigns. Tracked and reported analytics upon departmental requests. Presented quarterly analytics to Senior Leadership on progress, areas of improvement in member satisfaction and results in multiple project timelines.

•Website: Proficient in Adobe Experience Manager (AEM) for content management and digital experience delivery. Experience with AEM templates and components development to enhance website functionality and user experience. Managed and maintained AEM-based websites, ensuring content is up-to-date, UX design and responsive across various devices. Implemented digital asset management strategies within AEM to streamline multimedia content organization and retrieval. Collaborated with cross-functional teams to integrate AEM with Adobe's marketing tools for data-driven and personalized digital marketing campaigns.

•Social Media Process Improvements: Became a Super User for Khoros. Improved the company’s response rate by 50% after developing a strategic plan to respond to all social media complaints/grievances within less than one hour of receipt. Increased Facebook Likes from 10,000 to 14,000 within one year, which led to a 10% increase in conversion rates.

•Project Management: Developed, prioritized, and monitored project timelines and effectively communicated to stakeholders. Provided weekly project and deliverable updates to team and key stakeholders via Workfront & SharePoint. Evaluated departmental programs & marketing projects to optimize goals and effectiveness of digital campaigns.

•Content Development: Led a content/UX development project to re-brand all flyers, brochures, and websites to improve messaging, member experience and brand identity throughout targeted communities. Assisted in the development of strategic communication plans that were aligned with the organizational strategy, including UX writing for PSHP Mobile App. Identified business objectives, key performance indicators, and communication requirements, while gathering data and information to improve project performance.

RESPONSIBILITIES:

•Created, built, and executed personalized email marketing campaigns and automations with Salesforce Marketing Cloud technology to increase member experience, engagement, rewards/loyalty programs and retention. Utilized A/B testing to stay above industry average in open rates.

•Tracked data using Google analytics, KPI, click-through rates and open rates.

•Managed and optimized websites to increase consumer engagement.

•Submitted documents for approval to the Georgia Department of Community Health.

•Designed PowerPoint presentations and presented performance data at stakeholder meetings.

THE FAMILY HEALTH CENTERS OF GEORGIA, INC., NOVEMBER 2011 – FEBRUARY 2016

Senior Outreach & Marketing Coordinator, Atlanta, GA

Developed and implemented marketing strategies to promote core health issues, new programs and service offerings via email campaigns, social media, and monthly newsletters. Tracked and evaluated ROI on all marketing campaigns.

ACHIEVEMENTS:

•Navigator Certification: Earned a Licensed Navigator certificate to provide education and enrollment assistance regarding the Health Insurance Marketplace.

•Lead Trainer: Recruited, trained, and developed more than 200 team leaders and volunteers.

•Business Partnerships: Established contacts and managed professional relationships with vendors, agencies, and community organizations to develop more than 200 local and statewide partnerships.

RESPONSIBILITIES:

•Implemented and planned 15 major community events every year, including the Community Partner Appreciation Affair and the Breast Cancer Awareness event.

•Drove new business developments by serving as a program representative at local health fairs, public forums, and business events.

•Tracked and submitted reports of all monthly and annual productivity, client statistical data, contact calls and business health services surveys.

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