Marketing Executive

A S H L E Y A . M E A D E

ad643k@r.postjobfree.com 910-***-**** Charlotte, NC

Results-driven Marketing Executive with 18 years of experience managing Broadcast TV & Digital Media campaigns for direct clients and advertising agencies. Seeking to apply skills in Multi-Channel Marketing, Media Planning & Strategy, Research and Reporting to support organizational growth and profitability. EXPERIENCE

Beasley Media Group - Digital Account Executive, IAB Certified Charlotte, NC October 2022 – Present

• Manage and optimize hyper-targeted digital marketing campaigns for businesses nationwide

• Apply comprehensive marketing strategy and advanced digital targeting parameters to reach consumers based on Interests, Behaviors, and Demographics

• Utilize a blended strategy of digital products to achieve campaign goals/KPIs while maximizing the marketing budget

• Provide digital analytics reporting measuring: Device, Location, and Creative Performance, Click/View through rate, Completion Rate, Conversions & Foot Traffic as well as CPM, CPC, CPL, and CPA metrics

• Implement ad campaigns on all devices using: SEO, SEM, Paid Search, PPC, Site Retargeting, OTT/CTV, Geo-fencing, Social Media, Email Marketing, and Website Design & Build Gray Television - WBTV 3 CBS, Senior Account Executive, IAB Certified Charlotte, NC August 2018 – September 2022

• Responsible for the sale of Broadcast TV & Digital advertising for WBTV 3 CBS, owned by Gray Television operating 180 stations across the U.S. in 113 markets

• Navigated complex sales cycles developing over $13.5 Million in cross-channel ad revenue averaging 115% to goal on annual sales quotas

• Established strategic partnerships with clients and advertising agencies to develop media plans, produce video creative, manage/optimize campaigns, and analyze monthly reporting

• Launched campaigns for 29 new accounts 2019-2021 with a renewal rate of 97%

• Appointed to WideOrbit Media Sales Specialist; Responsible for reporting software errors to Corporate NBCUniversal - NBC 7 San Diego, Account Manager, IAB Certified San Diego, CA February 2012 – August 2018

• Generated and managed $11.5 Million in Broadcast TV & Digital ad revenue for NBC 7 San Diego, owned and operated by NBCUniversal

• Passed IAB Exam earning certification in Digital Media Sales; License Number: DMSC06055

• Cultivated strong business relationships leading to exclusive media partnerships with pillars in the community such as: San Diego Zoo, Port of San Diego, and University of San Diego

• 2018: Most active digital advertisers amongst the sales department

• 2017: Broke station record for most consecutive annual sponsorship renewals generating $850,000 in revenue

• 2016: Led the team in most new accounts and new business revenue for the TV station finishing the year at 113% to quota

• 2015: Q4 Employee of the Quarter

Raycom Media - WECT 6 NBC, Account Executive Wilmington, NC August 2006 – February 2012

• Developed and implemented successful ad campaigns on Broadcast TV & Digital properties for WECT

• 2011: Q1 Raycom Media Sales MVP: Top Award in Television Group comprised of 65 stations

• 2011: WECT New Business Leader for January, February, and June

• 2010: Exceeded digital business goals every quarter with budget attainment from 157% to 202%

• 2009: New Opportunities Champion for new business development finishing the year at 275% of budget

• 2008: WECT Account Executive of the Year

EDUCATION

University of North Carolina Wilmington Wilmington, NC August 2002 – May 2006

• Bachelor of Arts: Communication Studies

• Concentration: Marketing

SKILLS

• Multi-Channel Marketing • Campaign Optimization

• Media Planning & Strategy • Research & Reporting

• Campaign Management • Strategic Partnerships

• Proposal Building • Forecasting

• Presentations • Budgeting

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