Social Media Team Member

NANCY PRENTICE

ad63ha@r.postjobfree.com • 203-***-****

STRATEGIC COMMUNICATIONS CHAMELEON WITH COMPETITIVE EDGE A senior-level communications professional and talented writer with extensive experience and proven success in advertising, marketing, and sales. With 15+ years of persuasive writing for B2B, B2C, and DTC that drives monetization with engaging copy for email, signage, packaging, advertising, press releases, blogs, social media, and long or short-form articles, I market business forward. As a collaborative team member in organizations large and small - including start- ups, and a key catalyst who moves the heavy needles, wears multiple hats, and leads or follows, I bring creativity that turns data into meaningful narratives. I can easily work under pressure and thrive in fast-paced environments. Hire me when you need a perspicacious leader who has been awarded for project management and when you need to distill complex information for on-point deliveries.

GOALS

I aim to leverage strategic writing, marketing insight, and creative strength to drive business growth and enhance communications for companies and organizations at any stage. I seek a long-term position or contract opportunity in roles such as marketing director, copywriter, communications manager, marketing content manager, or account manager. I am open to working with B2B, B2C, Non-profit, and start-up organizations. PROFESSIONAL EXPERIENCE

THE NEXT WRITE 5/2018-Present

Freelance Communications, Marketing Consultant, Copywriter: Consumer brands, Fintech, Luxury goods, Urban agriculture, Beauty, Private equity, Footwear, Men’s fashion

• Create and adapt tones of voice to attract audiences. Clients have included consumer pet brand Bonne et Filou and the luxury timepieces of Hublot

• Strategize and create copy for a wide variety of industries, including pitch decks and press releases for fintech, refreshed web pages for real estate investment and life coaches, and case studies for equity plans

• Belt out blog posts for beauty, including Valmont, pet brand Bonne et Filou, and human health site MedPB.com

• Keep B2B fashion informed in my favorite verticals, source trends, and write long-form articles and interviews for MR Magazine, regular contributor for Shoe Retailing Today

• Onsite marketing consultant, led strategy meeting and created marketing plan for Green Growers urban agriculture

• Hourly strategic consulting across industries and verticals for the past six years TEXAS MONTHLY 12/2003-12/2008 and 12/2016-12/2017

Luxury Goods Director and National Account Director, Northeast Advertising Sales, Account Management, and Communications: Luxury, Liquor, Fashion, Travel, Auto

• Responsible for brand and agency account management and territory growth in CT, MA, NH, VT, RI, and NY

• Award-winning team player, implemented sales and marketing turnarounds with 360 integration of print, digital, and curated event plans that increased revenue annually and doubled jewelry and fashion segments

• Million-dollar seller who marketed Texas from New York TOWNVIBE MEDIA 9/2011-12/2016

Strategic Communications & Advertising Manager:

Local, National, and Regional Clients

• Grew a regional territory with a local town portfolio of magazines that more than doubled revenue

• Found big fish for a small pond of publications

• Mined data across several versions of CRM and analyzed SWOT to create solution-based programs for a broad spectrum of clients, including Pepperidge Farm, Maine Office of Tourism, Boston Red Sox, The Paper Store, AAA of CT, Land Rover, The Langham Hotels, Bradley International Airport, HSS (Hospital for Special Surgery) CONDÉ NAST / FAIRCHILD FASHION MEDIA 6/98-10/2003

FOOTWEAR NEWS / WWD

Advertising Manager, then Director and Copywriter: B2B Footwear, Accessories, Fashion

• Initiated and spearheaded an internal ad agency within the B2B division, creating a new revenue stream

• Responsible for maximizing sales and managing accounts for the luxury brand category and large government commissions, including the Italian Trade Commission, the Commercial Office of Spain, the Portuguese Trade Commission, and the Brazilian Trade Commission

• Paved profit through new verticals, including children’s licensing with Warner Bros., Mattel, and Universal Studios

• Ideated a new title, “INSTEP,” a luxury brand trade publication that won a hard-to-get chunk of the footwear industry

• Awarded the first FairchildFirst B2B Marketing Impact Award COMPETENCIES

Excellent Written & Verbal Communication Skills

Persuasive Sales Writing

Solution Based Marketing

Project and Account Management

SEO Content and Research

Marketing Plan Development

C-Suite Experience

Agile

Energetic

Quick Study

EDUCATION

SUFFOLK UNIVERSITY / SAWYER SCHOOL OF BUSINESS

MBA / International Business

SIMMONS COLLEGE

BA/Communications & Journalism

PERSON

Vintage hunter – Husband partner – Isabel mother – French speaker – Lobster shucker – Avid baker – Dog snuggler PORTFOLIO

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