Product Development Program Management
Resume:
CRAIG WHITE
Los Angeles, CA
ad63fd@r.postjobfree.com
https://www.linkedin.com/in/craig-w-6abb456/
OVERVIEW
25+ years Product Development Engineering/Program Management & Costing. Experience primarily focused in consumer goods, Automotive & Electronics industries. Consistent track record innovation, delivering high-quality, high-volume products; on time, on spec & cost. SKILLS
Product Development Lead
Program Management/Product Lifecycle Management
Preliminary Product Costing.
Interfacing with vendors, sourcing, price & terms negotiation.
Working closely w/designers to adjust designs for cost effective manufacturing.
Consumer Electronics & EV charging equipment development
Wireless Induction Charging product experience
Design to Cost/Design for Manufacture
3D CAD printing/Scanning/Prototyping
Development experience of products comprised of electronics combined w/hard & soft goods
Problem Solving/Innovating (5 Patents).
Extensive experience working with overseas & domestic suppliers. PROFESSIONAL EXPERIENCE
Webasto Charging Systems/Modules Development Expert (Mech E) 2022 – 2024
Developing EV charging equipment (cordsets, wallboxes, couplers, etc.)
Working with regulatory to ensure all applicable standards are met.
Plastic part cost estimation.
Material Selection based on UL requirements & use-case.
Mechanical engineering responsibilities (CAD, drawing red-lines & updates)
Design for manufacturing.
Collaboration with Manufacturing, factory visits to set-up and optimize lines.
Prototyping, testing, iterative product development.
Designed benchtop tests to validate design during prototype stages.
Creating & managing BOMs.
Injection Factory visits as needed for material and mold trials, and to expedite tool approval. 1
Hasbro 2021 – 2022
Consultant/Cost Engineer (1 year contract role)
Internal cost estimates for new products & refreshes.
Reviewed vendor quotes & determined where costs were not aligned with current rates.
Worked with Asia team to negotiate costs to better align with internal estimates.
Worked closely with PD & Finance to ensure target margins were achieved.
Worked closely with finance to authorize budgeted tooling expenditures.
Ran multiple packaging cost scenarios based on input from brand/marketing & development teams.
Worked on special projects focusing on reducing environmental impacts of product and packaging.
Worked closely with Asia costing to resolve vendor & region-specific cost challenges compounded by Pandemic related issues.
Chrome Hearts (Luxury goods) 2020 – 2021
Sr. Engineer/Development Manager
Product development engineer and lifecycle manager.
Developing schedules and working with internal team ensuring on-time deliverables.
3D Modeling using Solidworks.
Preliminary product costing
Luxury goods including Automotive customization, bicycle and golf cart design & customizations.
Developed and sourced components for high end luxury products, worked with machine shop and outside vendors for fabrication.
Reviewed designs for manufacturability, assembly & made recommendations to improve cost as necessary.
Worked closely with technology vendors to ensure proper integration of tech.
Developed horticultural lighting using spectrum analysis and targeted spectrum.
Traveled to vendor locations for pilot runs.
Laid out floorplans for bringing injection molding & mold building in house (50T press & Sinker EDM)
Researched & created budgets for implementing injection molding and tool building equipment & space build-out.
Designed Sinker EDM Electrode using SolidWorks & Rhino.
Designed & laid out sterling silver store display, consisting of over 100 sterling silver panels with cost more than $1M.
Designed & sourced materials for making jewelry, found local artisans & stone carvers capable of shaping semi-precious stones components consistently in a repeatable manner—within acceptable tolerances for higher end, handmade jewelry.
Herbalife Lifecycle 2019 – 2020
Sr. Project Manager
Lifecycle management, using Agile Waterfall methodology.
PLM (Agile)
Led team meetings
Developed schedules
Worked closely with team members to ensure on time deliverables.
Developed contingency plans and work arounds to mitigate schedule and/or cost impacts as needed. 2
Mattel 2017 – 2018
Program Manager/Product Development Engineer (Contract role)
Cross functional PD team lead, managing multiple projects of varying complexities within cross functional team environment.
Work within cross functional team to ensure tasks are completed per agreed to timelines and within project scope.
Product Life cycle management using PLM (Agile - Waterfall methodology).
Develop & maintain schedules & cost scenarios.
Lead weekly cross functional team meetings to ensure all task owners were on-track with upcoming deliverables.
Publish team meeting notes with weekly action items.
Communicate regularly with all team members to discover potential issues early & mitigate risk to schedule.
Daily follow-up with team members to ensure adherence to schedule/project timelines.
Escalation, when necessary, to allow management to allocate additional resources or reprioritize based on company objectives.
Liaison between US & overseas development and manufacturing teams throughout product lifecycle
Evaluate new concepts for cost and functional feasibility.
Troubleshooting production issues.
Manage/negotiate tool plans & tooling costs with tooling vendors.
Collaborate with team members to align with product requirements & cost constraints.
Daily communication with domestic and overseas development partners (internal and external).
Kept management informed of status regarding ongoing issues.
Managed prototype development to ensure models accurately represent the design intent & were delivered on schedule.
Participated in new product brainstorms & ideation.
Developed internal processes on the team level, to best meet schedule and cost given licensor specific nuances.
NYKO Technologies, Inc. 2012 – 2015
Sr. Product Development Manager (Video Gaming & Mobile Accessories)
Led development of consumer electronics acting as point contact for technical development and project management.
Cradle to grave development & project management responsibility.
Developed gaming hardware & peripherals for console & mobile gaming (XBOX, PS, Wii, Android, etc.)
Managed app development, work w/external app & firmware developers for HID peripherals (wireless controllers).
Developed Bluetooth console type controllers for use w/Android tablets & Smartphones
Developed mobile power cases, wireless chargers & wirelessly powered smartphone & tablet cases
(Qi/PMA/A4WP).
Sourced & tested wired & Bluetooth wireless headsets for use w/ console gaming applications.
Verified injection molded part designs for manufacture (mold release, wall thickness, gating, avoid sink- marks, stress points)
Verified proper function thru prototyping combination electronic and injection molded plastic products.
Daily communication w/domestic & overseas manufacturers.
Ideation of new product concepts & designs.
Led FMEA meetings, to ensure product quality/reliability.
Provided preliminary cost calculation & cost reductions as necessary to meet target.
Responsible for vendor selection, sourcing & evaluating new vendors.
Sourced high reliability electro-mechanical components & consigned to factories to ensure product reliability & function.
Led brainstorms to determine product concepts & desired product features/function. 3
Worked closely with ID thru development to ensure ease of assembly & manufacturability of designs
(DFM/DFA).
Communicated complete product specs to manufacturing team; act as liaison between PD & manufacturing staff.
Scouted trade shows & internet for new technologies to add value to existing product lines.
Integrated new technologies into product lines, create high perceived value at the lowest possible cost.
Line maintenance throughout life cycle, managed introduction of product refreshes with new features & new products.
Led continuous cost reduction program, utilized strategic sourcing of high-volume SKUs reducing cost of goods by up to 20%.
Interfaced with 3rd party testing labs to ensure product compliance with all applicable standards, including UL, CPSIA, CE, RoHS, UL, C-Tick, UN38.3, California Prop 65, Bluetooth SIG certification, etc.
Worked w/customers’ compliance departments (Target, Wal-Mart, Best Buy, etc.) to coordinate vendor training regarding ethical sourcing & code of conduct (COC) requirements and WERCs compliance system.
Scheduled Factory Audits & worked with vendors to implement corrective actions when necessary.
Maintained current compliance files on all products & vendors; initiated retesting, prior to expiration of existing certifications.
Utilized SolidWorks & rapid prototyping to prove out designs w/iterative design process to fine tune designs prior to tooling.
Introduced & integrated SolidWorks & 3D printing into the organization. Spin Master, Inc. 2009 – 2012
Sr. Product Development Engineer/Project Engineer (Toys)
Engineering & project management responsibility for multiple high SKU brands concurrently (300+ active SKUs)
Utilized best practices, DFA and DFM methodologies during product design stages.
Optimized plastic part cost via design, tool cavitation and material selection.
Created & maintained development schedules in cross functional team setting.
Led weekly cross functional team meetings & video conferences with overseas manufacturing teams.
Communicated status, next steps & resolved issues as they arose within weekly team meetings & video conferences.
Communicated project status to management in weekly milestones meetings.
Product line maintenance throughout product life cycle, managing introduction of new SKUs, refreshes & new assortments.
Assembled complete product packages, containing all specifications necessary for factory to manufacture a given product.
Drove development of new products, ensured product shipped on time & on cost.
Project managed multiple products from design concept to first shipment, managed running changes after production start.
Performed detailed preliminary cost analysis based on concept sketches, color callouts & packaging structure specs.
Design for Manufacturing, assembly & cost, guided Industrial Designers to designs minimized manufacturing & assembly costs.
Conducted prototype reviews with design, marketing & quality assurance staff, & compiled all product feedback, & communicated necessary feedback to the model makers & ensured all feedback was reflected in the updated models & specs.
Acted as liaison between US development team & Asian engineering & manufacturing.
Stressed best practices, getting QA input prior to model build, therefore avoiding unnecessary model revisions.
Led weekly Video Conferences w/overseas vendors & staff, providing open forum for exchanges where urgent issues such as cost, safety & schedule issues could be discussed & resolved effectively, in real time. 4
Traveled to China & HK as necessary to provide on-site approvals when needed to expedite helping meet aggressive timelines.
Maintained cost summaries of product lines & provided updates to cross-functional team in weekly team meetings.
Led model review discussions with upper management, including aesthetics, functionality cost & schedule.
Devised & implemented cost reduction strategies, maintaining design integrity while bringing cost into target range.
Collaborated w/China Manufacturing team to help expedite tool start when necessary to meet production schedules.
Creata Promotion 2000 – 2008
Sr. Product Engineer, Happy Meal Toy Division (Toys)
Engineering & project management responsibility for multiple programs being developed concurrently.
Optimized tool & part costs, thru part design combined with maximizing cavitation to bring part costs down reducing overall cost on high volume consumer products.
Conducted internal detailed product costing.
Collaborated internally with Marketing, Safety, Creative, ID & digital sculptors to finalize designs & maintain schedule.
Developed timelines based on client’s requirements & maintained schedule ensuring dates were met.
Liaison between US development team & overseas manufacturing.
Directed digital sculpting, worked w/sculptors & licensors to ensure on model for all licensed properties.
Prepared detailed turnover packages for manufacturing, along with internal cost sheets.
Sourced innovative technologies & applied to our product lines (toys & consumer products).
Developed applications for the technologies, built breadboards, oversaw prototype development with model shops.
Primary Inventor: Patent US 8200146 “Book Spread Identification for A Board Book” (self-reading children’s book).
Patent US 200******** “Touch Sensitive Flashlight”
Developed Learning toys (self-reading book).
Drove Toy development from concept stage, through prototyping & into production of high-volume, low- cost Happy Meal toys.
Conducted extensive product costing, pricing out 32 to 48 separate designs within a 10-day period, for each client program.
Ran additional option pricing based on client feedback after client selected final program to present to licensor.
Presented models to licensor & worked with digital sculptors & CAD designers to incorporate licensor feedback.
Provided design input as needed to meet target cost, toy safety requirements & manufacturing feasibility requirements, while keeping as true as possible to the original design intent.
Variety of products made from plastic molded parts & soft goods including all plush programs (Looney Tunes, Hotel for Dogs).
Engineering Consulting—Product Development & Sourcing 2000 –2003
Developed & sourced product for a variety of consumer product, learning toys, talking books & juvenile product clients.
Designed plastic components for high-volume manufacturing optimizing cost based on volume and tool cavitation.
Managed prototyping & rapid-prototyping (SLA, SLS, etc.) to prove-out design concepts.
Led implementation of product improvements & cost reductions throughout product life cycle.
Ensured products met or beat cost & delivery date requirements.
Selected ICs for electronic products; worked with vendors to ensure IC function met our requirements.
Ensured all products met or exceeded industry standards & all applicable standards (ASTM F963, CPSC, EN71, CFR, etc.)
Extensive Asia Travel (China/Hong Kong/Thailand) 5
Kids II, Inc. 1996 –2000
Director of Engineering
Directed all aspects of new product development, from design concept through to production in highly regulated category.
Setup, staffed & managed Hong Kong, South China & Thailand offices; allowing direct Asia factory sourcing resulting in more competitive pricing & substantial gains in market share to become the industry leader in the infant bouncer category.
Set-up & managed China Engineering & QC team; eliminating the need for costly 3rd party pre-shipment inspection services. Upgraded vendor-base, improving quality & marketplace competitiveness. Ensured all products complied with applicable ASTM/EN71 toy safety standards. Negotiated pricing & payment terms with new suppliers.
Managed domestic & overseas design & engineering resources, vendors, tooling, etc. Worked closely with Marketing & overseas suppliers on all aspects of product development through out product lifecycle. Sourced wide variety of Toys & Juvenile Products made of plastics, plush, steel, electronics & electro- mechanical devices. Extensive travel both domestic & overseas. Hasbro Toys 1994–1996
Sr. Project Engineer (Product Development)
Worked with domestic & overseas vendors developing toys & Infant Products. Project Managed with daily communication with Asian & Domestic Suppliers. Worked in cross-functional team environment, with Marketing, Design & Engineering members. Product consisted of injection molded plastic, steel tubing, fabric, electronics, assemblies, etc. 3Extensive domestic & international travel. Century Products (GRACO) 1991–1994
Project Engineer (Product Development)
Developed product including strollers, playpens & bouncers-seats. Developed new products & led implementation of revisions to existing products in on-going quality improvement program. Reviewed returned/defective products, determining failure modes then specified & implemented corrective actions within cost/time & production constraints.
PROJECTS
Miscelaneous Independent Consulting Side Projects: 2017 – 2018 Utilized SolidWorks to design wireless, Bluetooth Raspberry Pi based camera with motion sensor. Developed proof of concept models for client presentation to sell in the product. Set-up and equipped 3D printing and rapid prototyping for tech start-up. Brought quick turn iterative product development process in house, reducing model build time from 2-3 weeks to 1 week or less.
EDUCATION
Case Western Reserve University
BS/MS program Mechanical Engineering/Biomechanical Engineering BS degree completed. All coursework completed toward MS degree. Graduated Magna Cum Laude
HONORS & AWARDS
Awarded Five US Utility Patents, Graduated Magna Cum Laude, Tau Beta Pi National Engineering Honors Society, Multiple Dean’s Highest Honors lists, Martha Holding Jennings Foundation Award for Excellence in the Machine Trades, etc.
PATENTS
US Patent # 8200146 “Book Spread Identification for A Board Book” (self-reading children’s book). US Patent # 200******** “Touch Sensitive Flashlight.” US Patent # 5406675 “Flutter-Free Dual Wheel Caster Assembly” US Patent # 201******** “Steering Wheel Cover Having Clips” US Patent # 9744837B2 “Adjustable Vehicle Cover”
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