Digital Marketing Project Management

Mehul Agarwala

Brooklyn, NY 917-***-**** ad619h@r.postjobfree.com LinkedIn

EDUCATION

New York University, Tandon School of Engineering New York, USA Master of Science: Major - Management of Technology CGPA: 3.8/4 09/2022 – 05/2024 Coursework: Economics & Strategy Statistics for Data Analysts Business Analytics Project Management Data Visualization Financial Analysis & Accounting Design Strategies Management Science Manipal Institute of Technology, Manipal (MAHE University) Karnataka, India Bachelor of Technology in Biotechnology Minor in Digital Marketing CGPA: 9.04/10 07/2017 – 09/2021 Coursework: Biostatistics Bioprocess Engineering Bioinformatics WORK EXPERIENCE

Strategy Analyst at Indegene, Princeton, US 05/2023 – 08/2023

• Conducted industry & market analysis in the healthcare sector for US & EU markets, identifying trends and presenting the business reports to senior leadership, resulting in a plan that drove a 15% revenue increase

• Documented end-to-end strategic account management plans for 8 Medical Device companies, through secondary research, FP&A, data analysis and collaboration with account managers leading to a 17% growth in conversion rates

• Crafted a strategic document to triple Medical Device vertical revenue over 3 years, using Advanced Excel and BI tools for business analysis and decision-making; focused on value proposition & business transformation Associate Professional Software Engineer at DXC Technology, Bangalore, India 09/2021 – 04/2022

• Collaborated with 34-member team to provide hands-on first level support on SAP ERP system in a fast-paced environment, leading to a 23% decrease in incident management for Nestlé, thereby boosting system stability, and showcasing team player skills, attention to detail skills, & interpersonal skills

• Assisted in systems modeling, simulation, and analysis to deliver tailored SAP-ERP software solutions, and maintained program libraries and manuals based on customer needs, resulting in a 30% increase in operational efficiency

• Implemented a detailed monitoring plan for SAP system health that reduced project risks by 15%, and contributed to the documentation of new and existing programs to ensure compliance and information security Business Development at Verzeo Edutech, Bangalore India 01/2021 – 07/2021

• Identified and analyzed three new market segments through in-depth market research and cold calling, uncovering over 2000 pre-sales customers, resulting in a 20% increase in sales and minimizing market penetration risk

• Derived insights through data and analysis of a database comprising over 1000+ user feedback & business reviews to drive cross-functional business decisions & process improvement, leading to a 33% increase in revenue

• Improved operational metrics by providing personal training on relationship building, customer retention & sales communications tactics to a team of five members, resulting in a 50% increase in productivity & demand generation PROJECT

Financial Analysis and Predictive Modeling Project

• Analyzed and prepared (ETL) over 1000 consumer complaints from major banks to develop predictive models using machine learning concepts & business models, achieving a 62% accuracy in forecasting disputes, thereby showcasing skills in data science & problem-solving, data analytics, and mitigation strategies

• Developed a cost-saving initiative in customer service, preventing approximately $500 per complaint, through strategic implementation of predictive models for the Big Banks association Social Media Monitoring Model Project

• Utilized Sentiment140 and Go Emotions datasets to train a custom Artificial Intelligence (ChatGPT) model for Verticurl (A WPP Company), focusing on marketing technology; subsequently refined the model through prompt engineering & chain of thought approach, achieving a 25% increase in accuracy for sentiment and emotion prediction

• Applied the optimized ChatGPT model to 200K+ datasets for Nike and Adidas, uncovering emotions, sentiments, and user research of social media threads; insights gained were instrumental in brand management & refining marketing campaigns, enhancing key performance indicators (KPI) like customer engagement & campaign performance SKILLS

• Technical & Business Intelligence tools: C++, Excel (VBA, macros, solver, pivot table), PowerPoint, R, Outlook, MS Project (Gnatt Chart), Tableau, PowerBI, SQL, Python, SAP (ERP), JIRA, Brandwatch, Salesforce, Miro, Slack, Looker

• Business & Communication: Customer Relationship Management (CRM), Lead Generation, Sales Management, Competitive Analysis, Market Research, Risk Management, Resource Management, Strategic Decision-Making, Problem-Solving Frameworks, Deck Preparation, Report Generation, Change Management

• Analytical: Quantitative Analysis, Hypothesis Testing, Prompt Engineering, Agile Methodologies, Data Mining, Financial Analysis, Data Reporting, Statistical Modeling, Predictive Analytics, Advanced Analytics, Data Modeling

• Management Science: Decision Analysis, Linear Programming, Project Scheduling, Multi-Criteria Decision Making, Data-Driven Decision Making, Demand Forecasting, Portfolio Management, Root Cause Analysis, Regression Analysis

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