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Cover Letter / Proposal Introduction

Subject: Proposal for Contractual Engagement as Digital Marketing Director

Dear Hiring Manager,

I hope this message finds you well. I am writing to propose a mutually beneficial engagement wherein I would serve as your Digital Marketing Director on a contract basis through Dwight Davis Consulting. This arrangement would provide your company with the flexibility and cost savings associated with hiring a contractor, while benefiting from my extensive experience in digital marketing.

Proposal Details

Scope of Work:

Strategy Development: Develop and implement a comprehensive digital marketing strategy, including SEO, CRO, media purchasing, and organic social media marketing.

Campaign Management: Manage and optimize Google and Meta ad accounts to drive conversions and maintain ad spend within the allocated budget.

Website Optimization: Regularly review and update the company’s website to ensure it is effectively optimized for search engines and user engagement.

Content Creation: Travel to job sites within the Birmingham area to gather photos and videos, enhancing content for social media and marketing campaigns.

Data Analysis: Analyze data to make informed marketing decisions on a daily, monthly, and yearly basis.

Performance Benchmarking: Benchmark performance against past metrics to track progress and identify areas for improvement.

Deliverables:

Monthly performance reports

Quarterly strategy reviews and adjustments

Ad hoc reports and presentations as needed

Proposed Rate: $55/hr

Payment terms Bi-Weekly

Engagement Duration:

Initial contract term 6 months, with the possibility of renewal based on performance and mutual agreement.

Benefits:

Cost Efficiency: Save on employee-related expenses such as benefits, payroll taxes, and training.

Flexibility: Adaptable engagement terms that can be scaled up or down based on project needs.

Expertise: Leverage my 20+ years of experience in digital marketing to drive growth and enhance customer engagement.

Conclusion

I am confident that this contractor arrangement will be highly beneficial for you, providing the expertise and strategic direction needed to achieve your marketing goals. I look forward to discussing this proposal further and exploring how we can collaborate effectively.

Thank you for considering this proposal. Please feel free to contact me at 208-***-**** or ad608z@r.postjobfree.com to schedule a meeting at your convenience.

Best regards,

Dwight Davis

Dwight Davis Consulting

Birmingham, AL

208-***-****

ad608z@r.postjobfree.com

LinkedIn Profile

Dwight Davis

Birmingham, AL 208-***-**** ad608z@r.postjobfree.com LinkedIn Profile

Professional Summary

Dynamic and results-driven Digital Marketing Leader with over 20 years of experience in driving growth and enhancing customer engagement for top-tier companies. Proven track record in developing and executing data-driven marketing strategies, optimizing web performance, and leading high-performing teams. Adept at collaborating cross-functionally to deliver measurable results and build strong relationships with internal and external stakeholders. Passionate about leveraging analytics and technology to drive business success.

Key Skills

SEO and PPC Management

Web Optimization

Data-Driven Marketing Strategies

Team Leadership and Development

Cross-Functional Collaboration

Marketing Analytics and Reporting

Professional Experience

Founder & Principal Consultant

Dwight Davis Consulting Birmingham, AL 2024 – Present

Provide comprehensive digital marketing consulting services, including SEO, PPC management, web optimization, and data-driven marketing strategies.

Develop and implement customized marketing plans for clients across various industries, focusing on increasing conversions and maximizing ROI.

Manage and optimize client ad accounts on Google and Meta, achieving significant improvements in performance and cost efficiency.

Conduct detailed website audits and recommend actionable improvements to enhance search engine rankings and user experience.

Collaborate with clients to create engaging multimedia content for social media and marketing campaigns.

Analyze marketing data to provide insights and strategic recommendations for continuous improvement.

Lead and mentor a team of marketing professionals to deliver high-quality results for clients.

Group Marketing Manager (Remote)

Intuit Mountain View, CA 2017 – 2024

Developed and delivered demand generation strategies incorporating digital marketing to acquire small business customers across the United States, Canada, and global markets.

Created scope, target outcomes, key metrics, and required inputs to drive traffic to websites and mobile apps, transforming interest into trials and subscriptions.

Implemented conversion rate optimization techniques leading to significant increases in subscription revenue and customer acquisition.

Led a high-performing team of 19 focused on trial generation, new subscriptions, and continuous analytics.

Senior Digital Marketing Director / Strategist for Worldwide Analytics Search & Optimization

IBM (Computer Task Group Contractor) Austin, TX 2016 – 2017

Managed search optimization, digital strategy, and marketing activities for Middleware, Cloud Computing, Social Business, and MobileFirst business units as well as an external client Tiffany.com.

Developed strategies for content, link building, and keywords to increase rankings on all major search networks.

Launched new product divisions and integrated newly acquired businesses while maintaining high traffic quality and search rankings.

Director of Digital Marketing

Salsa Labs Inc. Austin, TX 2014 – 2016

Led the vision, strategy, and execution for Salsa Labs' digital marketing efforts.

Managed site redesign and migration to HubSpot, enhancing site performance and optimization.

Directed a team of 5, resulting in significant growth in donations and lead generation.

General Manager of Digital Marketing Services

Hearst Media Services Houston, TX 2012 – 2014

Transformed the organization from a print-based business to a leading digital marketing agency, driving a 300% increase in digital revenue within the first 10 months.

Managed and expanded the internal agency from 3 employees and 500 customers to 15+ employees and over 1000 clients.

Developed and launched 6 new digital marketing bundles to drive small business growth, significantly reducing client churn by 40% and increasing average monthly revenue per customer from $250 to $5k - $10k.

Director Digital Marketing Services

AT&T Advertising Services Houston, TX 2011 – 2012

Successfully transitioned the company from a print-based business to an internet marketing agency, achieving a 50% increase in digital sales while print sales declined by 25%.

Managed a staff of 15 employees overseeing marketing consulting sales teams and operations.

Introduced and pioneered 3 new products including call tracking on customer websites, enhancing service offerings and driving customer satisfaction.

Director of Digital Marketing and Strategy

TechOne Inc. Birmingham, AL 2006 – 2011

Founded and grew a digital marketing agency providing SEM/SEO, social media, target marketing, advertising, and voice-of-customer analysis for B2B and B2C clients.

Generated quarterly and annual marketing plans and forecasts.

Formed, led, and motivated a best-in-class marketing team, launching lead generation and search marketing campaigns across all digital channels.

Instituted and maintained metrics to track ROI, expenses, budgets, and campaign impact.

General Manager - Retail & Commercial Divisions

Pella Corporation Birmingham, AL 2003 – 2006

Directed sales, marketing, and installation functions through 5 retail stores in connection with management and field staff.

Designed print, radio, TV & Internet programs, direct mail, outbound cold calling, vehicle advertising, and store designs.

Fully accountable for P&L, internal budgets, cost controls, and vendor relations.

Frequent winner of membership in the elite “President’s Club” and advisory board member for the sales force quotation system – Pella Distributor Quotation System.

Managing Principal Consultant

Xerox Global Services Birmingham, AL 1998 – 2003

Directed a regional consulting group managing consulting sales teams and operations across 12 states.

Successfully pitched and managed major accounts for clients like WellsFargo, Mercedes, and HealthSouth.

Recognized by the company president for top profit and sales production in consecutive years.

Senior Manager

IBM Global Services Washington, DC 1997 – 1998

Led a consulting practice managing large-scale projects for Fortune 100 clients.

Pitched and secured major accounts including Bell Atlantic, CarMax, WorldBank, and Dominion Semi-Conductor.

Consistently recognized for outstanding project execution and account growth.

Education

MBA in Marketing

Purdue University Expected December 2024

B.S. in Marketing

Purdue University

Certifications

Certified Analytics Professional

Certified SEO Specialist

Certified Paid Search Specialist

Online Marketing Certified Professional

Skills

Technical: Tableau, Google Analytics, MixPanel, Site Catalyst, Kenshoo, Marin, Drupal, HubSpot, WordPress, Magento, BrightEdge, Majestic SEO, Deep Crawl, MOZ, SEMrush, Screaming Frog, Optimizely, CrazyEgg, HotJar, Marketo, Pardot, Salesforce, Slack

Marketing: SEO, CRO, PPC, Digital Advertising, Social Media Marketing, Content Creation, Branding

Analytical: Data-Driven Decision Making, Performance Benchmarking, Budget Management

Leadership: Team Management, Cross-Department Collaboration, Strategic Planning

Creative: Content Strategy, Visual Storytelling, Brand Development

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