Account Executive

ROXANNE SONDER

703-***-**** *************@*****.*** www.linkedin.com/in/roxannesonder/

SALES MANGER

Dynamic, Action-Oriented Sales Professional with Keen Ability to Listen to Customers, Gain Trust, & Provide Solutions, Creating Proposals & Contracts that Surpass Expectations & Build Brand Loyalty

Solutions-oriented sales and communications professional with a proven history of strategically supporting sales growth and facilitating company-wide marketing initiatives in remote sales across multi-state territory. Proven skill increasing revenue through consultative sales methodologies. Resourceful team player who excels at building trusting relationships with customers and colleagues. Known for adapting quickly and efficiently when assigned to new tasks, taking on stretch assignments with cross-functional teams. Consistent track record of exceeding sales quotas, improving efficiency, reducing costs, and achieving company objectives.

CORE COMPETENCIES

Remote Sales Inside & Outside Sales Relationship Building & Retention Negotiations Time Management Sales Planning & Coordination Customer Relationship Management (CRM) Operations Retail Sales

Special Event Management Campaign Execution Corporate & Social Market Segments, Rentals, & Leasing

SELECT ACCOMPLISHMENTS

Sales & Marketing:

Hit 118% to quota, utilizing Point of Rental (POR) Software to manage inventory/CRM and foster relationships.

Served as the office manager conducting sales support for a 55+ active adult lifestyle community.

Showcased the vast amenities to potential buyers and new residents by planning annual traffic, driving sales events and marketing campaigns in conjunction with regional marketing manager and Bluestar Resorts.

Earned promotion to sales position after finishing Foundations Training and completion of successful open house events for prospects.

Broadened reach beyond website leads by networking throughout industry associations with social media/phone/email campaigns.

Introduced a concert series package to address need to expand beyond the rural D.C. area and build greater diversity.

Acquired over 900 active accounts—including hotels, caterers, associations, restaurants, planners, convention centers, DMCs, and embassies/government.

Developed platinum level, $100K-per-year accounts with sales increases as high as 41%, ranking in top 3-5 sales representatives across the country.

Event Planning & Execution:

Oversaw 85-100 events per year—including coordination with vendors/property managers as well as a team of engineers, security, and cleaning crews.

Supervised events at 12K sq. ft. atrium with seating capacity of 400 and standing capacity of 700 in a Class A office building. Planned events that included Vice President Al Gore, Senator Ted Kennedy, NBA Star Patrick Ewing, and Supreme Court Justices as well as headline entertainers and celebrities.

Restored client confidence by taking on stretch assignments to manage upcoming events and client relationships while improving communication, scheduling walkthroughs/tastings, and clarifying details/staff direction while taking events to the finish line.

PROFESSIONAL EXPERIENCE

THE GOODSTONE INN & RESTAURANT Middleburg, VA 05/2023 – 03/2024

Special Events Manager – Sales Manager

Conducted short/long-term planning and management for events and sales activity. Directed and monitored business hospitality and overall team performance through execution of BEO’s, timelines with all property departments including Guest Services, Executive Chef/Banquets, Grounds & Housekeeping. Recommend objectives, marketing plans & improved client loyalty by enhancing the brand-to-client experience. Accurately prepared and presented requests for proposals, contracts and executed post-event reports.

CAPITAL PARTY RENTALS Dulles, VA 03/2020 – 08/2021

Outside Sales Executive, Inside Sales Executive

Marketed and sold special event equipment—including tents, tables, chairs, china, linens, catering equipment, dance floors, pipe/drape, and lighting. Shifted focus during pandemic to tent rentals for testing sites, business continuity, graduations, and weddings/social events. Calculated size and equipment necessary as well as flooring, electrical, lighting, and HVAC while providing permits and utility services. Conducted site visits, coordinated payment, and dispatched operations.

SHEA HOMES/TRILOGY AT LAKE FREDERICK Lake Frederick, VA 04/2017 – 09/2019

Tour Center Coordinator

Executed daily operations, efficiently delivering the highest level of customer service to internal/external guests. Greeted and processed each guest according to the Foundations Training system while providing sales support and entering all data into Salesforce. Exercised relationship building skills, optimized marketing materials, and planned special events.

EARLIER CAREER:

Cloth Connection Spring Valley, NY

REMOTE Territory Sales Manager, DC/MD/VA/DE

14 YEARS

Faison Association/Trammel Crow/Equity Property Management Washington, D.C.

Director of Special Events at The Galleria at Lafayette Centre

8 YEARS

Ryan Homes Centreville, VA

Sales Representative

Glenn & Company Arlington, VA

Assistant Leasing Representative, Marketing Coordinator, Lease Administrator

EDUCATION

Fashion Merchandising, West Virginia Northern Community College Wheeling, WV

PROFESSIONAL DEVELOPMENT

Wilma Boyd Career Schools, Travel Industry & Professional Development

NIRE – National Institute of Real Estate

Xerox Professional Selling Skills Course

Assertiveness Skill for Managers and Supervisors

Preventing Workplace Harassment

TECHNICAL SKILLS

Salesforce Pipeline (CRM) ACT Microsoft 365® Adobe DC Pro DocuSign

Sertifi E-Sign Rent Master Maestro Tripleseat Open Table Aloha All Seated

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