Graphic Designer Digital Marketing
Resume:
Cheryl Ducar
Oceanside, CA
ad50p9@r.postjobfree.com
Online Portfolio: https://cherylducar.wixsite.com/cherylducar
I am an accomplished designer with over 25 years of experience in web, graphic, and architectural design. I am experienced in logo, typography, scaling, and dimensioning for illustrating complicated sign construction. I also have developed and managed primary marketing campaign material for print and online promotions, product launches, events, flyers, online courses, banner ads, and various websites for both large corporations and small businesses.
Skills
Adobe Illustrator, Abobe Photoshop, Adobe Acrobat, CorelDRAW, CorelPaint, Gerber Omega, Shopify, Instapage, Unbounce, WordPress, Microsoft Office, HTML, CSS, JavaScript
Work Experience
Sign & Production Designer
07/2023 to Present
Ford Signs, Incorporated
Oceanside, CA
Created custom vector logos, graphics, and designs for commercial signage using Adobe Illustrator
Designed and scaled dimension layouts and concepts in CorelDRAW
Simplified complex sign fabrication concepts for clients, landlords, and city permits
Enhanced photos in Adobe Photoshop to create photo renderings depicting what the finished sign would look like on a building or space
Utilized Gerber Omega to layout projects for production and manufacturing.
Headed SEO and Google Business Profile implementation to improve the website search results, which increased traffic by 42 percent.
e-Commerce and Art Management
11/2021 to 10/2022
CryoHeat Metal Treatment
Oceanside, CA
Responsible for researching, designing, and implementing a more efficient e-Commerce website design utilizing Shopify, Photoshop, Illustrator, WordPress, and Acrobat resulting in improved speed, performance, and a sales increase of 40 percent within the first quarter.
Created custom graphics, images, enhanced photos, and documentation using Adobe Photoshop, Illustrator, and Acrobat for all online and product marketing promotions.
Developed skills in Shopify and rebuilding the e-commerce site using detailed content, photos, videos, custom graphics, and images resulting in an increase in website speed by 80 percent.
Implemented bar codes, shipping labels, and point-of-sale options for effective and quick transactions.
Implemented a user feedback function and subsequent promotions resulting in a 78 percent increase in customer satisfaction ratings and boosting sales.
Headed SEO and Google Business Profile implementation to improve the search results, which increased traffic by 60 percent.
Web/Graphic Designer
06/2015 to 03/2020
Hay House, Inc.
Carlsbad, CA
Designed landing pages, microsites, PLCs, and Opt-in pages using Instapage, Unbounce, Photoshop, and Illustrator.
Designed and delivered time-sensitive product launch landing pages for anticipated book releases including multiple New York Times bestsellers.
Successfully implemented Deadline Funnel countdown clock to accelerate sales within time limit restraints.
Focused on target demographics, optimizations, and A/B testing for product launch landing pages, PLCs, Opt-ins, and online video and certification Courses and Workshops.
Initiated and developed comprehensive team code libraries from the ground up adding production-ready digital content and templates using HTML, CSS, and Javascript for use in future site templates and designs.
Collaborated with management and team members in-house, remotely, and internationally to manage design projects in promotion of worldwide events resulting in sold-out events.
Senior Web/Graphic Designer
01/1995 to 04/2015
LawInfo, a Thomson Reuters company
Carlsbad, CA
Occupied a design leadership role creating responsive websites, logos, and graphics for attorneys and law firms constructed in WordPress, Dreamweaver, CuteFTP, FileZilla, Photoshop, and Illustrator establishing their web presence, and increasing marketability.
Strategized creative solutions with management and marketing teams for social media banner ads, newsletters, blogs, and SEO improvements, which increased performance, revenue, and promoted branding.
Communicated with clients professionally on their ideas and goals of their responsive website and custom graphic edits increasing trust and income to the company.
Designed responsive websites for desktop and mobile platforms, which included troubleshooting and resolving cross-browser issues to ensure consistent design layouts across multiple device types.
Responsible for all marketing materials such as business cards, flyers, and tradeshow booth displays to promote live events.
Highlights
Adobe Creative Cloud (Photoshop, Illustrator) – 20+ years
Marketing Design – 10+ years
Responsive and Mobile Design – 10+ years
Graphic Design (Print, Web, Architectural) – 10+ years
HTML5 / CSS3 – 10+ years
A/B Testing – 5 years
Signage Design & Production Artist – 1 year
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