Raj, Rokkam
Mobile: 469-***-****
Email: ad4hg1@r.postjobfree.com
Current Location: Texas
Availability: Immediately
Professional summary
A highly motivated professional with a clear mindset and approach across whatever he does at the workplace. He respects and owns the vision & purpose of the Organization. Most of his work was in Agile based working models.
Line item
Quick Info
More details
Visa Status
H1B Visa holder
Total IT
9 years
~8 Years of experience in
Experience
Digital Analytics and Content
Personalization
Education
MS in Computer Science & Information
California State University,
Systems
Los Angeles, CA
Current and
Publicis Sapient,
Previous
Verizon Consumer Group,
Assignments
Cisco Inc.
Technical Skills -
● Adobe Analytics, Google Analytics 360
Tech Certifications:
Hands on exp.
● Adobe Launch, Google Tag Manager,
●
Adobe Analytics Business
Tealium iQ
Practitioner
● Adobe Target, VWO, Evolv AI, 15 Gifts
●
Adobe Target Business
Practitioner
● SQL, Teradata, Google BigQuery
●
Google Analytics 360
● Microsoft Power BI, Tableau Desktop,
●
Google Tag Manager
Google Data Studio
● Adobe Audience Manager, Adobe
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Experience Platform (AEP)
● HTML, CSS, JavaScript, jQuery
● ContentSquare, HotJar, MouseFlow
Project Skills
Agile development, Jira, Kanban Boards,
Confluence, SharePoint
Industries &
Banking & Financial Services,
Sectors
Telecommunications, Hospitality, Retail
Projects and Assignments
Client: Publicis Sapient
Base Location: Austin, TX
Role: Digital Analytics Specialist
Tenure: July 2022 – Current
Roles & Responsibilities:
Working across Solution Designing, Implementation and Reporting for Client websites with Adobe Analytics and Adobe Launch for BFSI clients
Working on Analytics projects across implementation, QA, analytics reporting & insights generation for websites and mobile apps
Documenting Analytics SDR for business, Implementing Analytics codes, Marketing pixels and other platforms on the websites using Tag Manager tools Using custom codes in the Tag manager tools to get the desired analytics output
Setting up the advanced tag testing mechanisms to ensure the quality of the data capture on the sites
Identifying key opportunities for solutions and improvement - and executing on those ideas for the business. Other tasks to perform pre-& post tech releases and measure the application performance & key KPIs
Point of contact for audience segment creation on 1st party online data and segment activation on advertising servers
Managed A/B tests, content personalization, recommendations on web properties on Adobe Target
Work closely with client’s marketing team to carry out effective digital marketing operations.
Handling client calls with understanding of different requirements on web analytics reports
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Create A/B tests & Experience Targeting activities in Adobe Target using Visual Experience Composer and generating reports with A4T (Analytics for Target)
Worked on proof-of-concept on Adobe Experience Platform Web SDK deployment for marketing site and channelled data into Adobe Analytics
Tech Stack: Adobe Experience Platform (AEP), Adobe Analytics, Adobe Target, Evolv AI, Adobe Audience Manager, SQL, ContentSquare, Google Sheets, Google Slides
Client: Verizon Consumer Group (VCG)
Base Location: Irving, TX
Role: Data Insights Analyst
Tenure: September 2021 – June 2022
Roles & Responsibilities:
Working closely with content marketing teams to help with Sizing estimates of KPIs for A/B tests
Helping marketing test leads with customized Adobe Analytics reports for analysing A/B tests and multi-Variate tests
Validating A/B tests and MVT tests which run on Adobe Target, Evolv AI and other testing platforms
Creating segments, calculated metrics, and data visualization charts for analysing large volumes of web analytics data
Running Statistical Significance analysis to recommend best variant from A/B tests
Creating and presenting A/B test analysis to business stakeholders for adopting test outcomes
Validating Web Analytics data through debugging tools such as Adobe Experience Cloud Debugger and Chrome Developer tools
Working closely with team members to extract data from Enterprise Data Warehouse (EDW) to validate Workspace reports
Tech Stack: Adobe Analytics, Adobe Target, Evolv AI, Adobe Audience Manager, SQL, ContentSquare, Google Sheets, Google Slides
Client: Cisco Inc.,
Base Location: San Jose, CA
Role: Web Analytics Associate
Tenure: Dec 2018 - Sept 2021
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Roles & Responsibilities:
Assessing the organizational requirement for Web analytics implementation across multiple web properties
Solution design and recommendations for each web page under Report Suites
Generating reports and visuals from Reports and Workspace under Report Suites
Debugging web pages using Adobe Experience Cloud Debugger to validate the eVars and Props
Driving end-to-end testing activities for tags validation including - creating test plan, test effort estimation for tags audit on test environments
Extensive usage of Adobe Analytics for reporting by creating dashboards and segmenting various traffic and conversion variables
Key Insight Analysis. Evaluating results and providing reporting and feedback on findings.
Administered weekly and monthly reports for internal stakeholders and report metrics.
Generating business reports on the salesforce lightning component
Building dashboards on salesforce classic and lightning
Setting up the advanced tag testing mechanisms to ensure the quality of the data capture on the sites
Other tasks to perform pre-& post tech releases and measure the application performance & key KPIs
Occasionally setting up A/B tests and Experience Targeting activities on Adobe Target through VEC (Visual Experience Composer) and FEC (Form Based Composer)
Tech Stack: Adobe analytics (Site Catalyst), Google analytics 360, DTM, Launch, GTM, Adobe Target, Google Keyword planner, BrightEdge, SEMrush, Tableau, Adobe Experience cloud debugger, Omnibug, Google Tag assistant, Salesforce lightning, SQL, JavaScript, MS Excel
Client: HMH
Base Location: Boston, MA
Role: Analytics Developer
Tenure: June 2017 - Dec 2018
Roles & Responsibilities:
Involved in gathering business requirements from the end users and management.
Help define and drive test Key Performance Indicators (KPIs)
Prioritized requirements to be developed according to agile methodology.
Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations
Design and implement Google Analytics and Intelligent Offer on new website built.
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Configure Adobe Analytics account, user management and enabling of any features/variables/view
Lead the data analysis and reporting of test Key Performance Indicators (KPIs)
Expertise in implementing custom tags and pixels in Tag Management Systems
Perform regular ad-hoc data querying and analysis to better understand customer behavior including acquisition and conversion
Google analytics and Adobe analytics were used to generate weekly and monthly dashboards
Tech Stack: Adobe Analytics, Google analytics, DTM, GTM, Google Keyword planner, Tableau, HTML5, JavaScript, MS Excel Advanced, Google Tag Assistant debugger, Omnibug, HotJar
Client: Techstar Group
Base Location: Hyderabad, India
Role: Web Analyst Consultant
Tenure: May 2014 - Aug 2015
Roles & Responsibilities:
Adobe Analytics, DTM, Adobe Target, HTML5, JavaScript, MS Excel Advanced, Omnibug, Charles web proxy
Involved Web analytics lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy
Handled tag implementation for Adobe Marketing Suite using Tag Management (Adobe DTM) across the web
Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices
Presented an enhanced version of Dynamic Tag Manager Analytics mobile SDK in iOS and Android mobile apps to automatically capture analytics data
Improved segmentation tracking implemented behavioural retargeting, and curated circulation of email campaigns
Conduct regular quality assurance audits to identify and troubleshoot tracking issues and inconsistencies within tools and reporting
Utilize data insights to inform the development of A/B and multivariate tests (including developing hypotheses, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics
Tech Stack: Adobe Analytics, DTM, Adobe Target, HTML5, JavaScript, MS Excel Advanced, Omnibug, Charles web proxy, Chrome Dev Tools, MouseFlow
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Client: Genpact
Base Location: Hyderabad, India
Role: Junior Web Analyst
Tenure: September 2012 - May 2014
Roles & Responsibilities:
Involved in Web analytics implementation lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy
Implement and setup Google Analytics tags via Google Tag Manager/ Tealium per the event defined by the business
Setup GTM container for various environments like Dev, QA and Prod
Defined Data Layer specification based on Google E-Com dev guide for client multiple brands sites with respect to business requirement Configure the custom events using DOM scrapping approach
Unit tested the defined events per the requirement and resolving the issues within the defined SLA
Worked on defining Data Layer for client site with respect to business requirement.
Provided deep audit result of their existing Google Analytics Tags and 3rd Party Tags setup (DMP, Google Ads, Yahoo Analytics and others)
Shared the best practice approach for implementation of Tags using Google Tag Manager
Defined process workflow and tag request workflow to standardized setup. Removed unnecessary tags (cleanup) from their existing GTM setup
Tech Stack: Google Analytics, Google Tag Manager (GTM), HTML, CSS, JavaScript, Google Tag Assistant, Google Chrome Dev Tools, Omnibug, Charles web proxy, Google Data Studio
Education:
Graduation in Electronics & Communication Engineering from Jawaharlal Nehru Technological University, Hyderabad, India
Masters in Computer Science and Information Systems from California State University, Los Angeles, California, USA
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