Ppc Specialist Google Ads
Resume:
Harmeet Singh
*************@*****.***
Chandigarh, Mohali, India
Summary
Dedicated PPC Specialist in managing and optimizing digital advertising campaigns across Google Ads, LinkedIn, Bing and Facebook. Proven track record of driving significant ROI through strategic planning, data analysis, and continuous optimization. Detail-oriented and results-driven professional committed to staying abreast of industry trends and implementing cutting-edge strategies.
Experience
PPC specialist
Geek Informatic & Technologies Pvt Ltd • mohali,Chandigarh (04/2023 - 01/2024)
Responsibilities
●Developed and executed comprehensive PPC strategies for diverse clients, resulting in increase in conversion rates and decrease in cost-per-click (CPC).
●Conducted thorough keyword research, competitor analysis, and market trends to inform campaign targeting and optimization.
●Managed budgets ranging from $[100] to $[70000] per month, ensuring efficient allocation across platforms to maximize ROI.
●Implemented A/B testing methodologies to refine ad creatives, landing pages, and audience targeting, leading to improvement in campaign performance.
●Developed highly engaging and persuasive ad copies for Google Ads, LinkedIn Ads, and Facebook Ads, aligning with brand voice and campaign objectives.
●Configured conversion tracking to accurately attribute leads, sales, and other key metrics to specific ad campaigns, providing actionable insights for optimization.
Sr PPC Executive
Softtrix web Solutions • Mohali, Chandigarh (01/2020 - 04/2023)
Responsibilities
●Led the successful launch and management of paid campaigns across various platforms, resulting in increase in online sales within the first quarter.
●Developed and maintained strong client relationships, providing regular performance reports, insights, and recommendations for campaign improvement.
●Conducted regular audits of campaign performance, identifying areas for optimization and implementing changes to improve ad relevance and Quality Scores.
●Developed highly engaging and persuasive ad copies for Google Ads, LinkedIn Ads, and Facebook Ads, aligning with brand voice and campaign objectives.
●Collaborated with design and content teams to create visually appealing and cohesive ad creatives, optimizing for both desktop and mobile platforms.
Platform Expertise
Google, LinkedIn, Facebook,Bing ads
Tools
Google Analytics, GTM, Spyfu, Semrush, Ahref, keyword Planner, Google search console
Education
Bachelor degree in Computer Science Engineering
Chandigarh group of college, Mohali, Chandigarh 07/2019
12th (S.G.G.S.P.Hr Sec. School, State Board)
Kunjwani, Jammu 04/2015
Languages
English, Hindi, Punjabi
Certificates
Google shopping Ads, Google display Ads, Google Search Ads, Bing Search Ads, Bing Shopping Ads
Hobbies
Playing Badminton, Trekking, Listening songs
https://www.linkedin.com/in/harmeet-singh-9b99661a1/
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