Business Analyst Digital Marketing

B N SADIQ AHME D

ad2uqx@r.postjobfree.com +1-412-***-**** Mars, PA 16046

Summary

A dedicated Business Analyst with excellent Oral and written communication, active listening and problem solving abilities. Able to improve client experience through the use of service-oriented behaviour, comprehension of consumer needs and the provision of tailored solutions to foster loyalty. Majorly worked with Startups . 10+ years of overall Experience which includes software Training, Talent Acquisition, Digital Marketing, Business Analyst and QA- Testing .

Experience

Education and Training

Madina Engineering College, Kadapa

B.TECH in Electrical and Electronics Engineering

05/2006

CHRMP Bangalore

Certified HR

MS RAMAIAH School of Advance Studies

Trained in Advance Embedded Systems

Websites, Portfolios, Profiles

• http://propertysuq.com /

• http://www.luxoliving.com.au /

• www.shaadibag.co m

ThoughtBuzz LL C

Business Analyst and QA Testing

10/2019 - 08/2022

Shaadibag.co m

Business Analyst, Digital Marketing & UX

Designer

11/2015 - 07/2019

iMashel Technologie s

Operations Head, Digital Marketing &

Talent Acquisition

12/2008 - 03/2013

Saastha Infotec h

Software Trainer

10/2008

Responsibilities As Business Analyst

• Provide high quality analytical solutions for different Stakeholders & responsible to create & submit Project Proposals to Client/ Stakeholders which includes Scoping / Enterprise Analysis / Solution Approach / Initial Risk Assessment / Cost & Benefit Analysis and Delivery Timelines .

• Participate in quality assurance activities, including reviewing project deliverables, conducting quality checks and ensuring that project requirements are met .

• Keep the requirement document up to date as changes occur throughout the project lifecycle .

• Take on project management responsibilities such as creating project plans, managing project timelines and monitoring project progress .

• Build and maintain relationships with stakeholders, including business users, project managers and IT teams to ensure project success .

• Collaborate with developers, product managers and other stakeholders to clarify requirements and reproduce defects. Participate in daily standup meetings and sprint plannin g

• To increase the business value, collaborate with the product owner to create the product backlog by using Agile Principles & work with development team to ensure that the product backlog is well-groomed and contains user stories ready for development along with business acceptance criteria .

• Facilitate various Agile processes such as Iteration / Release Planning, Backlog Refinement, Retrospective, Sprint Review, Daily Stand-up & Measure the performance by Product / Sprint Burn Down chart by using JIRA tool .

• Act as a Subject Matter Expert in specific functional areas to the assigned team & responsible to identify, track and help to remove the impediments .

• Responsible for the overall Business Profitability, Revenue Generation, New Client Acquisition / Operations /Audit / People Management of the company Lead Generation over traditional waterfall methodology .

• Responsible for developing the business case document .

• Responsible for requirement gathering using elicitation techniques and accountable to write the BRD template using prioritization and Validation - FURPS techniques .

• Responsible for analyzing the requirements with the help of FRD and prepare RT M

• Responsible for conducting regular status meetings with technical team and client and organize JAD sessions with technical team to understand and resolve their queries .

Business Analyst Skills

• Problem-solvin g

• Critical Thinkin g

• Data Analysi s

• Business process modellin g

• Requirement Elicitatio n

• Use case developmen t

• Verbal and written communicatio n

• Facilitatio n

• Active Listenin g

• Industry Knowledg e

• Risk Analysi s

• Stakeholder managemen t

• Negotiatio n

• Team Collaboratio n

• Project plannin g

• Adaptabilit y

• Leadershi p

• Requirements documentatio n

• User storie s

Responsibilities As Qa Testing

• Create detailed test cases and test scripts based on software requirements, functional specifications and user stories .

• Execute test cases to identify defects, inconsistencies and issues within the software .

• Prepare and maintain test data sets required for various test scenarios .

• Collaborate with developers, product managers and other stakeholders to clarify requirements and reproduce defects. Participate in daily standup meetings and sprint plannin g

• Creating comprehensive test reports summarising test progress, test coverage, defect status and other relevant metrics .

• Responsible for creating Test Cases for capturing the end result and initiate UAT along with users .

• Functionality testing of e-commerce and other Applications on web, Android and IO S Qa Testing Skills

• Test case desig n

• Testing Technique s

• Defect reportin g

• Test Executio n

• Funcional Testin g

• Web Testin g

Responsibilities As Ux Designer

• Creating user-entered design solutions for and mobile applications .

• Conducted user research, usability testing and gathered feedback to inform design concepts .

• Collaborated with development teams to ensure the implementation of user-friendly interface s

• Low and High fidelity wireframe s

Ux Designer Skills

• Wire framin g

• Prototypin g

• User Interface(UI) Desig n

• Information Architectur e

• Visual Desig n

• Interaction Desig n

• Usability Testin g

• User Researc h

Digital Marketing Responsibilities

• Developed and executed digital marketing strategies, including SEO, social media and email campaigns .

• Managed and optimised paid advertising campaigns to drive traffic and conversions .

• Analysed website and campaign performance using tools and guide strategic decision s

• Created compelling content for various platform, increasing brand visibility .

• Posting the post on dedicated timings and sharing in various groups .

• Organically Increasing the followers .

Digital Marketing Skills

• Content curatio n

• Posting and sharin g

• Keyword s

• Hashtag s

• Curating the posting tim e

• Increasing the Post visibility and Followers organically . Entrepreneurship

As an Entrepreneur registered 20+ web domains and written Articles on startup ideas. Started couple of startups and exited successfully and currently working on couple of ideas to execute. Skills

• Researc h

• Creating a Document

• Presentation

Domain Expertise

• Health car e

• E-Commerc e

• Social Medi a

• Education

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