Art Director E Commerce

• Development and Design Lead on all client campaigns for subcontracted accounts;

collaborated with parent agency and managed production with internal design team

• Execute all scopes of works from brand concepts to interactive and digital ad campaigns.

• Conceptualize tactics to ensure the brands scope deliverables make an impact as visioned.

• Collaborate with the Copywriting team to ensure best project integration

• Oversee development, quality and compatibility testing across multiple device platforms, and chosen site serving services per the publisher directive such as Google Ad and more.

• Head of all web-based projects such as micro sites, mobile apps, and digital banners.

• Create and lead all web and mobile projects, UI wireframes, template design, asset delivery upon final approval for all clients.

• Coordinate simotanious schedules and for best results on every project.

• Assist WI and subsequent clients with trouble shooting development issues, rich media needs, and completion of stalled projects per the scope of work. Catherine Malandrino & Elie Tahari / New York

SENIOR ART DIRECTOR / MARKETING DIRECTOR

2010 – 2012

Contracted to provide a new brand approach and vision to revitalize the fashion house; con- ceptualize a new brand aesthetic and overall box unique customer in-store experience through the design. Restructured online marketing, the social brand identity, and in-store sales strategy. Complete new e-commerce was designed and implemented via Magento for better work flow.

• Designed and developed the brand’s full online presence from conceptualization via e-commerce, mobile, social media, and more.

• Increased online sales by 65% and in-store sales by 30% over course of one year online and box store locations.

• Redesigned interiors and oversaw remodeling construction for five retail spaces to revamp and introduce the brand with a fresh new look and customer experience including the branding identity.

• Designed and oversaw execution of presentations for Mercedes Benz Fashion Weeks and Buyers “Market Week” including interior space design, look books, invitations, and more.

• Handled the day-to-day e-commerce activity, operations, and in-store merchandising, planning, promotions, maintenance, and logistics for the most effective traffic response.

• Executed all Photography, Art Direction, and Design on all seasonal collection look books, Online Ad Campaigns.

• Collaborated with PR Director in developing promotional assets for all major fashion events including domestic and international fashion week presentations, and market press previews.

• Created interface designs and visual hierarchy systems, establish the design language, and execute design direction, visual assets and presentation materials.

• Organized and maintained a heavy workload in a fast paced and rapidly changing environment.

Senior Art Director / Senior Digital Interactive Designer As a Senior Art Director & Digital Interactive Designer with a proven track record, I’ve made my mark on many brands with teams and independent over the past 17 years while maintain best judgement. Being a visionary, strategic design plan- ner, great communicator, my leadership and/or team skills are always at the forefront. With all of that said working for diverse multi-industries brands, my design skills help connect the dots while making the user experience unforgetable while pushing brands forward. Bring on the challenge and I along with the team can make ideas come to life.

Creative

Brand Strategy and Planning

Senior Art Direction

Senior Digital Interactive Design

Graphic Design

Photography

App Design

Auto Show Digital & UI Design

Conceptual Space and Retail Design

Print:

Editorial Design

Billboard Conceptualizing

Brand Book Design

In-Store Branding & Design

Brochures & Catalog Creation

Trade Show & Event Collateral Design

Brand & Business Development:

Project Management

Monitoring Brand Campaigns

Promotions and Advertising

Ad Segmenting Strategies

Client Pitching

Shaping Brand Standards

B2B

Pratt Institute

Architectural & Computer Design

Lexus

Medline

Gucci

NYPD

Bristol-Meyers Squibb

Ford

Toyota

KY

ING

Capital One

McDonald’s

Apple

Euphonix

FGI Finance

Value Investing Congress

Heritage of Pride NYC

Marine Money

CheQitout

Kaplow PR

67 Baldwin Drive

Bangor, Maine 04401

cell: 646-***-****

***********@*****.***

SENIOR ART DIRECTOR +

SENIOR DIGITAL INTERACTIVE DESIGNER

FRANKEL ANDREW

OVERVIEW EXPERIENCE

Walton Isaacson - Transinet Identiti (LA, NY, CHI) Los Angeles / New York / Chicago

SENIOR ART DESIGNER, INTERACTIVE DESIGNER, DEVELOPER & UI DESIGNER November 2008– January 2023

Lead Senior Brand Designer & Interactive Digital Media Designer & Developer, digital media and web developer executing high impact for branding campaigns and interactive digital development projects for clients including Lexus, NYPD, Medline, Toyota, Honda, Unilever, ING, Capital One, McDonald’s, and more. SKILLS

EDUCATION

BRANDS / CLIENTS

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