Business Analyst

Asad Ahmad Khan

New York, NY ad1m6m@r.postjobfree.com LinkedIn 551-***-****

Education

Parsons School of Design May 2023

Masters in Data Visualization & Analytics (GPA 4.0/4.0) New York Relevant Coursework: Data Structures, Machine Learning and Storytelling with Data National University of Science and Technology (NUST) June 2018 Bachelors in Business Administration (Marketing and Finance) Islamabad, Pakistan Relevant Coursework: New Product Design, Competitive Marketing Intelligence and Financial Markets Professional Experience

Business Analyst Jun 2023 – Present

New Age Drinks (BrainPOP) New York

● Strategic planning & execution of BrainPOP’s products roadmap in new markets to make inform improvements

● Built business cases to make the BrainPOP profitable within next 3 years and devised KPI metrics

● Designed customer experience data dashboard using Tableau to manage the product performance Digital Product Manager Nov 2020 - Aug 2022

Telenor Microfinance Bank (Financial Services) Islamabad, Pakistan

● Defined and developed product roadmap for digital wallet which included promotion platforms integration, one tap savings account and daily rewards loyalty program to achieve 80% engagement on 10 million users app

● Devised vouchers Go-To-Market strategy to acquire monthly 700k users & USD 2 million cost saving

● Validated KPI metrics trends using Power BI dashboards to maintain product health with 90% success funnels

● Managed a team of three to facilitate product development and reporting through optimization of resources Business Analyst Apr 2020 – Oct 2020

DICE Analytics (Tech Startup) Islamabad, Pakistan

● Designed 8-weeks course on machine learning using KNIME generating revenue of USD 200k

● Analyzed 200 client surveys using content analysis to strategize an expansion plan to increase revenue by 35% Product Officer (Marketing) Aug 2019 - Jan 2020

Telenor Pakistan (Telecommunication Company) Islamabad, Pakistan

● Identified market segments and monetized within monopoly areas using Power BI to maintain 65% engagement

● Managed a real time budget of USD 140K to disburse monthly retailer commissions to increase sales by 10% Graduate Trainee Officer (Marketing) Jul 2018 - Aug 2019 ZONG CMPak Ltd (Subsidiary of China Mobile Company) Islamabad, Pakistan

● Designed A/B testing campaigns using SAAS to reduce daily churn of 80k users out of a 34 million users

● Defined marketing calendar to manage 34 Million customer lifecycle by reporting daily churn and new additions Certifications

● Advanced Product Management: Vision, Strategy and Metrics by Udemy

● Product Analytics Certification by Product School

● Customer Analytics, The Wharton School, University of Pennsylvania Skills

Technical: Advanced MS Office, SQL, Python, Google Analytics, Firebase, Power BI, Jira, JavaScript d3 Soft: Communications, Storyboarding, Prototyping, UX Design, Agile Methodologies

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