Financial Services Content Strategy

Natasha Banta McDermott

** ******** **., ********-**-Hudson, NY 10706 ● 415-***-**** ad0uso@r.postjobfree.com

SUMMARY:

Over 25 years’ experience in the business of words. More than five years’ experience leading teams. Proven success creating, managing, and executing editorial strategies. Excellent writing, editing, and proofreading skills. Worked with a diverse range of industries: financial services, education, media & entertainment, science, technology, and the arts.

EXPERIENCE:

Freelance work 2006 – present

• Collaborate with in-house teams to solve clients’ business communication problems

• Develop content strategies and write for a wide range of clients

• Create print and online marketing collateral, sales materials, and website content

• Partial client list: Ford Motor Company, Merrill Lynch, McAfee, vinfolio.com, Cymbalta, Oracle

Storyhouse Partners, LLC, San Francisco, CA 2002 – 2006

Principal and co-founder

• Collaborated with in-house and freelance teams to solve clients’ business communication problems

• Developed content strategies and created content for a wide range of clients

• Taught writing workshops

• Partial client list: Classroom Connect, visa.com, WellsFargo, GlobalGiving

Studio Archetype/Sapient, San Francisco, CA 2000 – 2001

Director, Content Strategy

• Directed the day-to-day running of Content Strategy group (12 people)

• Oversaw the group’s strategy, vision, and set of client offerings

• Mentored and grew individuals in group, managed career paths, and supervised project work

• Worked with Sapient San Francisco leadership team to develop overall creative vision for content strategy, information architecture, graphic design, and site development groups

Senior Content Strategist 1999 – 2000

• Led and managed the Content Strategy team on client projects

• Developed content strategies for client engagements including processes and tools to help clients create, maintain, and update content

• Closely collaborated with project teams to build integrated, customer-focused offerings

• Advised on client staffing, editorial workflow, and use of content management systems

• Partial client list: Schwab Foundation for Learning, Janus, Scudder Wiesel Capital

EDUCATION:

B.A., English Literature, Skidmore College, Saratoga Springs, NY

Coursework, University of Edinburgh, Edinburgh, Scotland

AWARDS:

• R.E.A.C.H. Award, Founding member of Ecology Action Group

• President’s Award, Biology: Concepts and Connections

AFFILIATIONS & MEMBERSHIPS:

• ACM SIGCHI (Special Interest Group on Computer Human Interaction)

• Literacy Volunteers of America, certified adult literacy tutor

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