Project Manager, Project Cordinator, Marketing Manager and Analyst

DAVID WEIDMAN

***** ********* **.

San Antonio, TX 78248

Home: 210-***-****

Mobile: 210-***-****

Email: acy2hi@r.postjobfree.com

Profile

Marketing Professional/Project Manager/Marketing Analyst with more than seventeen years’ experience in leading the initiation, management, creation, development and execution of comprehensive marketing plans, programs and strategies deployed through multiple marketing channels. Collaborated with both internal and external cross-functional teams and senior management in order to assist with meeting/exceeding objectives and achieve optimal results. Developed numerous processes to increase time and money saving efficiencies for companies and members/customers. Managed department budgets and analysis reports. Provided marketing research/analysis and worked with large amounts of data directly from various sources.

Areas of Expertise

Project/Product Management Marketing Research and Analysis Marketing Planning and Strategy

Marketing Communications Email Marketing Management Collateral Material Development

Brand Strategy & Management Digital Marketing Creation Social Media Strategy

Creative Copywriting/Review Web Content Management Search Engine Optimization (SEO)

Pay Per Click (PPC) Technical Writing (HTML, CSS, etc.) Database Management

Process Improvement Financial Institution Knowledge Senior Management Interaction

Budget Analysis and Reporting Sales/Business Development Support Cross-functional Team Collaboration

Work Experience

Creative Execution Coordinator (Contractor) Jan 2016 – May 2016

Meridian Technologies/Time Warner Cable (TWC), 1900 Blue Crest Lane, San Antonio, TX 78247

Collaborated, coordinated and supported the needs of TWC stakeholders, managers and cross-functional teams (designers, analysts, compliance, etc.) with the production and execution of direct mail response campaigns, including shared mail, direct mail, special high-profile initiatives, as well as providing measurement of planned to actual analysis.

Managed process reviews in order to coordinate marketing timelines for creative, analysis and compliance teams, created project schedules and versioned matrices for various partners.

Led, partnered and collaborated with cross-functional teams to support direct mail execution and production processes for all print direct marketing programs throughout the continental United States.

Developed multiple Excel workbooks to track, update and analyze direct mail process.

Provided and directed mail reviews, suggested best practices and managed the successful completion of assets to meet campaign deadlines.

Marketing Officer/Project Manager Jan 2003 – Apr 2015

Randolph–Brooks Federal Credit Union (RBFCU), One Randolph Brooks Parkway, Live Oak, TX 78233

Managed and initiated the creation, development, implementation and execution of multiple revenue-generating, multi-channel marketing campaigns and programs for each stage of the project’s life cycle.

Developed plans, strategies, tactics and various communications for the features and benefits of financial products and services. Responsible for implementation, maintenance and management of brand identity, including development of brand measurement programs and campaigns.

Managed multiple campaigns and programs to maintain and grow current and potential (acquisition) membership as well as developing and fulfilling retention efforts.

Worked and effectively communicated with all levels of company. Led and motivated cross-functional teams (associate project managers, media buyer, analysts, business development, graphic designers, sales floors, compliance, external vendors such as print/mail houses, etc.) in the development and implementation of key marketing objectives from highly-targeted audience segment messages to full-scale marketing campaigns through responsible project timeline development, overseeing creative development, requesting audience criteria/lists and ensuring project delivery and execution.

Personally initiated, led, developed, tested, maintained and evolved the credit union’s email marketing program which included multiple product and service campaigns, special events, educational seminars, general information, etc. Initiated email testing to produce responsive email structures utilized in various mobile/desktop devices. Utilized cloud systems for graphics/video storage. Provided detailed analysis reports to staff, management and affiliates regarding launch schedules and effectiveness/results.

Initiated, managed, developed, coordinated, analyzed and evolved four monthly direct mail/email series. Produced audience data targeting and file production through Raddon Financial Group program.

Developed website content and copywriting for marketing campaigns (primary product and service pages, landing pages, digital marketing, etc.). Worked closely with IT web team and directly with XHTML/CSS web page content. Managed, directed design and implemented digital marketing initiatives which included SEO, PPC and digital banner graphic ads along with email. Experience using Google AdWords and developed Google UTMs for email and digital display banner tracking for Google Analytics.

Managed, developed and submitted articles for employee-based, company-wide Intranet.

Created and implemented social media interaction/communications and optimization for Facebook and YouTube.

Developed online surveys for both employees and member satisfaction. Provided analysis reports of results.

Created and managed branded marketing collateral materials (brochures, flyers, posters, banners, etc.) and presentations to support membership growth and education for various business teams.

Managed and supervised events such as branch grand opening community days, local area membership appreciation days, military air shows, chamber of commerce events, shred days, etc. which included utilizing multiple integrated marketing channels such as mass and print media, email, direct mail, website content, contests, etc. Also managed and directed food vendors, entertainment, seating/coverage and talent (local musicians, radio stations, school participants, etc.).

Developed and managed multiple Excel workbooks and Access databases to track and analyze marketing programs and budgets. Managed and maintained marketing budget database. Produced multiple queries and reports for project costs, time period costs, etc. by request of management and peers. Presented findings in PowerPoint presentations for management and teams.

Created and managed the production of radio advertising content for targeted promotions/campaigns and assisted with selecting drive times and determining spot lengths.

Served as back-up Media Buyer for various print and digital communication outlets and worked with representatives to ensure ad placements, financial agreements and runs were cost-effective and on time.

Successfully managed marketing for and liaised with eastern region of credit union branches as well as meeting their requests/needs for special events such as chamber of commerce events, community days, etc.

Marketing Data Technician/Marketing Research Analyst Mar 1997 – Aug 2002

Life Company & Investment Management Company (IMCO)

United Services Automobile Association (USAA), 9800 Fredericksburg Rd., San Antonio, TX 78288

Managed the selection and targeting of marketing direct mail campaigns for military and age-based segment market audiences utilizing corporate relational databases, modeled files and other data. Provided marketing program submission and analysis reports of campaign results for acquisition, relationship and

retention audiences.

Provided and interpreted detailed statistical analysis and reporting of member demographic and financial profiles, buying trends, competitive product analysis and evaluated effectiveness of direct mail campaigns. Also provided detailed analysis and reporting as needed for management and marketing teams.

Managed and coordinated quarterly marketing direct/email mail schedules. Created reports illustrating planned to actual variances in printing, postage & handling and production costs for all direct mail marketing campaigns that assisted in the development of future marketing budgets.

Performed tracking analysis of sales floor efforts, provided cross tabulation analysis reports on a weekly basis to sales managers and directors and acted as liaison for internal/external customer requests.

Provided multi-channel analysis reports on direct mail, email, newsletter and measured impact of weekly Internet application/financial results.

Directed process review meetings to discuss specific responsibilities within department to produce and communicate marketing channel processes and phases guidelines.

Developed customer survey questionnaires and reported feedback information.

Utilized as resource by management and co-workers for providing technical and developmental assistance with Microsoft Office applications.

Technical Expertise

Highly proficient in Microsoft Office applications (Access, Excel, Word, PowerPoint, Outlook, Lync, Visio, etc.), CRM, VBA, Adobe Creative Suite (Dreamweaver, Photoshop & Acrobat Professional), CorelDraw, Raddon Financial Group’s (RFG) Integrator and iMatrix data management/audience selection systems, Statistical Analysis System (SAS), Google/Adobe Analytics, Aldon Lifecycle Manager (ALM) and IBM Rational Software Architect (RSA). Project Management software (WorkZone, MS Project, JIRA, etc.), Content Management Systems (OpenCMS, WordPress, etc.), MCIF database administration.

Education

Bachelor of Arts in Communications (Journalism/Advertising) with Business Administration minor, Southwest Texas State University, San Marcos, TX 78666.

High-Level Accomplishments

TWC:

Immediately adapted to contracted role in order to support corporate marketing, direct reports, local teams and marketing employee on maternity leave.

Took initiative to develop time-efficient cell referencing features and macros for databases/workbooks which automatically inputted data from other sources. Received letter of recommendation from direct report. For example, one process which took two days to complete now only takes twenty minutes.

RBFCU:

Helped to grow credit union membership from more than 200,000 members with $1 billion in assets in 2003 to more than 500,000 members and total assets exceeding $6 billion in 2015.

Last managed “End of the Year” auto loan email campaign launched to approximately 35,000 modeled members generated more than $2 million in loans.

Initiated and managed credit union’s email marketing program. Increased total number of email recipients to over one million permission-based launches per year.

Managed and developed various successful process improvements to effectively and efficiently benefit management, co-workers and members. Created review process to ensure correctness and compliance of marketing department projects and avoid risk management.

Initiated and developed/designed monthly credit union and quarterly affiliate enewsletters.

Initiated and managed credit union’s monthly direct mail series from inception. Saved the credit union money by splitting direct mail series into both direct mail and member permission-based email thus reducing printing, sorting and mailing costs with emails priced at approximately .032 cents per email message. ($6,000 $7,000 per month saved in direct mail costs totaling approximately $84,000 per year). Produced email open rates as high as 55%.

Initiated, developed and implemented online checking account “Switch-Kit” process for new/acquisition members on credit union website. Acknowledged and awarded the President’s Award at annual credit union training day.

Developed and managed all content for credit union subsidiaries, mortgage loans and auto loans as well as all landing and conversion pages. Acknowledged by credit union president for the creation and implementation of a “Go Green” website/email campaign which informed and cross-sold various time, energy and cost-efficient products and services.

Acted as a marketing liaison for various department stakeholders and teams to create and manage specific campaigns and programs generating millions in revenue.

Managed various branch membership appreciation activities which significantly increased new membership.

USAA:

Administered and coordinated over 22 million direct mail pieces to members over a five-year period.

Direct mail marketing programs to audience segments generated over $65 million in attributable assets.

Worked with marketing campaign budgets ranging from $11-$16 million annually.

Won company Pride Principles Award for creating a more “defining” printing process making it more time-efficient for users to locate their reports.

Assisted in the research of PC file encryption and transfer (FTP) software application resulting in time and data mailing/courier cost efficiencies.

Selected as department liaison to communicate marketing goals and present accomplishments to corporate marketing management on a weekly basis.

Assisted in the development, testing and implementation of a mailing submission system for quarterly publications that resulted in costs savings over $500,000 annually.

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