William Henneberry
Scituate, MA ***66
Phone: 203-***-****
acuwd0@r.postjobfree.com
Sales and Marketing Executive experienced in various business categories including financial services, broadcast media, event marketing and media distribution / relations. Extensive track record in sales and business development, possessing an excellent ability to articulate value propositions across major industry categories with a demonstrated talent for attracting, cultivating and managing new business / clientele. Equally adept in sponsorship, promotional marketing and strategic planning. Recognized for outstanding leadership, ethics, resourcefulness and reliability and imagination. A passion for finance, sales, marketing, communications, outstanding service and client relations.
EXPERIENCE:
Berkshire Hathaway, Business Wire Boston, MA 2013--2015
Business Development Manager, New England
New Business Development Manager of Sales and Marketing for proprietary media distribution and investor relations/disclosure services
Brand Development and relationship building / management of corporate marketing, communications, investor relations and PR professionals
Primarily targeting and servicing the Healthcare, Pharmaceutical, Technology, and Financial Industries with a focus on Venture Capital
Strategic development of prospect sales and marketing strategies utilizing all Business Wire Products, Services and Competitive Advantages
Partnership acquisition of industry leading Advertising and Public Relations Agencies
Creative development and creation of customized marketing proposals and sales presentations
Traditional and social media measurement and analysis of all campaign performance and ROI
RFP and Press Release writing, content creation and consultation on client communications
Event creation, planning and execution of company sales and educational conferences for prospective and existing clientele
Ongoing interaction and updates with mainstream and non-traditional media and social media outlets
Cumulus Media, ABC Radio New York, NY 2010-2013
Sales Executive, Radio and Digital Media
Executive sales representative, account manager for Cumulus Media and the 770 WABC Radio station and online entities
Directly and individually responsible for the retention and service or pre-existing clients as well as the gathering of new advertisers and sponsorships through the ABC radio and digital media properties
Internal and external sales calls on existing and prospective clients both on a local and national level
Event Coordination, Sales and Execution of the “Imus in the Morning Charity Golf Outing benefiting the Imus Ranch for kids with Cancer,” “Imus at Night,” “Imus on Broadway,” and “Rush Limbaugh Live at Town Hall.”
Key insights into the expanding Digital Media business and online capabilities associated with digital branding, advertising and client / sponsor benefits and sought metrics
Account Rep for the largest Digital Ad Agency, servicing such clients as Chase, AT&T, Citibank and Starbucks.
Viacom, CBS Radio New York, NY 2008-2009
Sales Executive, Radio and Digital
Executive sales representative, account manager for all AM/FM CBS radio stations and online entities
Directly and individually responsible for the retention and service or pre-existing clients as well as the gathering of new advertisers and sponsorships through the CBS Radio and Digital properties
Internal and external sales calls on existing and prospective clients both on a local and national level
Development of major advertising and marketing campaigns for on-air/online ad schedules for name brand clients, such as Bank of America, Fidelity Investments, Weber Grills, Nascar, UCONN, Audi
Promotion and production of the “Citi Field Expose” aimed at creating public awareness of and the opening of the New York Mets Citi Field
Legg Mason Asset Management Stamford, CT 2005-2008
Internal Wholesaler, NBD Channel
Responsible for Legg Mason sales in the north central territory of the United States on an internal level working closely with an external wholesale partner
Daily proactive internal and external sales calls regarding prospecting, profiling, and follow-up to time sensitive campaigns focusing on a culture of shared ideas providing accurate product information, gather marketing data and sales support regarding all Legg Mason mutual fund and separately managed account products
Comprehensive knowledge and sales of all subsidiaries in the Legg Mason family including Legg Mason Capital, Western Asset Management, Royce Funds, Battery March, Brandywine, and Permal
Ongoing reporting of all mutual fund and SMA status based on market conditions and portfolio manager rebalancing
Developed and maintained ongoing relationships with Financial Advisors and Legg Mason investment management and fund managers
Merrill Lynch Stamford, CT 2004-2005
Registered Client Trading & Operational Associate
Sales associate and direct point of contact providing trading, operational, administrative and sales support to multiple financial advisors and clients
Resolution of client inquires and requests including, broker transfers, fed fund wires, back office compliance, and account maintenance
Execution of trades for client equity, bond and mutual fund positions
Planning and conducting of client seminars, appreciation dinners and events as well as prospecting for new business
Cross collaboration, research and identification of existing and prospective clientele most suitable and appropriate for new Merrill Lynch products/programs, and third party mutual funds
Interoffice presentations and seminars of newly created Merrill Lynch and affiliate investments products and systems
Registered Series 7 and 63 Securities Licenses
EDUCATION:
Rollins College Winter Park, FL May 2004 Bachelor of Arts and Sciences - English / Finance
Salisbury School, Salisbury, CT May 2000
SYSTEMS & SKILLS:
Bloomberg POMS, Excel (Advanced), PowerPoint, Microsoft Word, Adobe Creation, CRM Systems (Sales Force, Fund Space)
Cold Calling, Trading, Sales / Marketing Campaigns
LEADERSHIP:
Chairman, WPO Legacy Golf Tournament and Seminar
Captain, Rollins College Varsity Golf Team
AFFILIATIONS:
The World Presidents Organization, Legacy (New York City Chapter)
Ocean Reef Club Association, Key Largo FL
Wee Burn Country Club, Darien CT
Tokeneke Club and Association, Darien CT
Hatherly Country Club, Scituate, MA
INTERESTS:
Capital Markets, Investments, Trading, Real Estate, Currencies, Writing, Literature, Golf, Tennis, Paddle, Hockey, Lacrosse, Skiing