Sales Marketing

Joseph Geromini

*** ********* ****** 609-***-****

Linwood, NJ 08221 act5ds@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Results oriented Executive with 26+ year’s sales, management, marketing, strategic planning and business development experience. Business leader that can implement strategic plans, scale, drive share and increase retention rates. Savvy with branding, cross functional sales and developing relationships with key decision makers. High value healthcare industry contacts. Experience in developing strategy and delivering business transformation in areas such as process re-design, change management and technology enabled business change;

Change management – effectively delivering the change through the organization

Business processes design and transformation

Ability to multi-task and oversee diverse initiatives and individuals

Exemplary communication skills, including written, verbal and presentation

Entrepreneurial, with creative thinking skills

Professional Experience

President

12/10 – Present Xanitos Marketing Services, LLC

Sole shareholder of an organization founded to develop, grow and design the business development strategy of its primary customers. Plan, develop and execute strategies to partner with large healthcare hospital systems, managed care organizations and non-acute care locations. Develop JV initiatives, outsourcing and in-sourcing arrangements to reduce costs, improve outcomes and patient care models while utilizing cutting edge technology with app and cloud based web based opportunities. Currently, have added run rate value in excess of $177 mm to date.

Executive Vice President

02/09 – 12/10 Xanitos, Inc.

Reporting to the CEO and Chairman of the Board, directly responsible for all sales and marketing, strategic business development and strategy for this healthcare specific facility management outsourcing start-up. Provide assistance with three rounds of financial investment into the company and the positioning of the organizations sales plan with investors. Developed sales model which resulted in sole source agreement with the largest health-system on the west coast. Resulted revenues to exceed more than $100 mm at completion of four year roll-out.

Vice President, Sales and Marketing

02/08 – 02/09 Medi-Dyn, Inc., Englewood, CO

Director of Sales and Marketing for privately held hospital support service’s company. Direct and manage all aspects relating to the sales and marketing endeavors’ supporting the strategic plan. Mentor and direct three national business development directors and two marketing managers. Tasked with increasing contract GP by double digits while developing the path for company to double sales revenue within 3 years to $100 mm.

Director of Marketing

12/06 – 01/08 Hollister Wound Care, LLC, Libertyville, IL

Director of Marketing for this newly formed joint venture. Backed by two global leaders within the wound care manufacturing world, Hollister Wound Care, LLC is a venture with over $1 b in annual revenue. Responsible for all strategic planning as it relates to marketing, sales, pricing, forecasting and distribution. Global marketing communications, agency coordination and implementation of all marketing endeavors. Reported directly to the General Manager, North America and was a liaison to the Board of Directors. Tasked with development and institution of sales and marketing plan for North America that would be capable of supporting an additional $750 mm sales organization. Worked effectively with cross- functional partners in Sales, Customer Service, R&D, Manufacturing, Regulatory, Legal, and Marketing Communications.

Senior Vice President of Sales and Marketing

06/1999 - 11/2006 Medical Logistics, Inc., Totowa, NJ

Manage and direct all sales and sales operation functions within the drug wholesale, institutional pharmacy, retail pharmacy, laboratory and integrated health delivery network market segments for this healthcare specific logistics start up. Developed and presented marketing and sales plan used to obtain more than $70m in mezzanine financing from the Institutional Banking Community. Developed a national sales and account management infrastructure that could support a billion dollar organization within five years. Closed and managed the sales growth from zero to more than $47m within first 11 months of company's history. Closed sales and currently negotiating with Senior Executive Management of the largest drug wholesale, retail pharmacy, hospital network, group purchasing and laboratory organizations within the United States. Average 'closed' sale in regional markets in excess of $ 2m and negotiated nationally more than $ 350m dollars in run rate revenue. Developed and implemented a national sales operations plan to support more than 500k daily healthcare logistic transactions nationwide. Developed and implemented 'last mile' Internet e-commerce strategy and infrastructure.

Executive Director of Corporate Accounts

06/96 - 06/99 ConvaTec, Skillman, NJ

Directed all business development activities within the long-term care, home health care, managed care and group purchasing organizations from within a national account environment. Managed sales in excess of $100mm. Positioned as a Senior Manager with direct responsibility for driving ConvaTec to the market leader position within the U.S. wound care vertical. Managed twenty-four person national account sales force whose sales exceeded $100m dollars. Personally grew sales incrementally over $43.5mm within eight months. Negotiated sole source agreements with the top 7 long term care companies, top 10 home health agencies and the top 3 group purchasing organizations. Dollar volume exceeded $70mm over 3 years. Closed largest one time sale in ConvaTec's history of $1.5mm. Organized and directed joint venture between ConvaTec and QVC Shopping Network to pioneer medical device sales into the Television and Internet marketplace.

Divisional Sales Director

10/90 - 06/96 SCA Molnlycke, Philadelphia, PA

Responsible for sales and sales retention as part of a self-directed multi-disciplinary team. Managed sales territory of over $23m. Oversaw and directed more than 15 distributor sales executives representing five multi-million dollar corporations in the sales and service of three wound care and disposable product lines. Developed strategy and sales objectives for both managed care and group purchasing organizations. Responsible for over 400% territory growth in 1996. Responsible for over 150% territory growth in 1995. Partnered with four territory distributor sales representatives and assisted all in over succeeding they're corporate sales objectives by more than 200%. Proven leader in utilizing distributor relationships to increase sales revenues.

Education

06/1990 Northeastern University, Boston, MA

Bachelor of Arts with Double Major: Marketing and Organizational Communication

Minor: Finance

Excellent references available upon mutual consideration.

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