Marketing Management

FLETCHER GENSAMER

*** ****** ******, *** 2-917-***-****

Jersey City, NJ 07302 acqc4o@r.postjobfree.com www.linkedin.com/in/fgensamer

OVERVIEW: Integrated marketing professional with significant and progressive advertising agency and client-side management experience across multiple industries and global brands including: Citibank, MasterCard, Visa, Resorts Condominiums and Liberty Mutual among many others.

CORE

COMPETENCIES: - Leadership & Teamwork - Strategy & Planning - Multi-Channel Marketing

- Negotiation Skills - Forecasting & Budgeting - Creative Review & Direction

- Relationship Building - Results Analysis & Reporting - Project Management

EXPERIENCE:

02/14 – PRESENT CITIBANK / CITI CARDS – Long Island City, NY

Consultant / Senior Marketing Manager – Creative Management –Sales Growth & Usage

Managed the creative execution process for Existing Cardmember Marketing programs for Citi’s full-range of card products including: ThankYou Premier, American Airlines AAdvantage, Hilton HHonors and AT&T Universal Card among others. Originally a one-year contract, the term was extended to the maximum length of 18 months. The position required strong creative and detail oriented project management skills with a focus on managing complex credit card offer details. Additional responsibilities were:

Managed the end-to-end go-to-market creative processes for customer credit card direct mail and digital campaigns (e.g. Banners, email, microsites) process for Sales Growth offers.

Partnered with various cross-functional teams (print production, creative department, digital designers as well as external ad agencies) to ensure successful implementation of marketing campaigns - from initial campaign kick-off to securing required approvals - ultimately to the hand off of final creative execution design.

Interpreted marketing creative strategy; managing marketing communications/creative with advertising agencies, and ensuring the creative matched intended strategies.

Ability to work on multiple programs simultaneously, manage multiple deadlines and schedules, ensuring all deliverables are met on time with accuracy and quality.

Ensuring quality execution of all campaigns and fully understanding and adherence to corporate policies, legal and regulatory requirements and departmental procedures.

Provided status updates, issues for discussion, guidance as appropriate and necessary to ensure accurate and timely program execution and customer account/offer fulfillment.

Managed and adapted to multiple technologies to implement marketing campaigns e.g. Web based applications and automated workflow systems/applications (Aprimo) to manage the review and approval process of marketing communications, and creative/offer strategies.

Built relationships to create support and buy-in across a wide range of stakeholders; creating a strong network among peers, internal partners, decision makers and key stakeholders to drive creative execution process and disciplines, partnering with channel deployment teams to support the deployment process prior to final in market or launch date.

02/11 to 10/13 GENSAMER & COMPANY MARKETING COMMUNICATIONS, LLC – New York, NY

Founder & Principal

Launched a full-service integrated and direct marketing consultancy providing cost-effective, marketing solutions and strategic management services to businesses and non-profits.

Selected for a five-month contract assignment as a Senior Managing Consultant for MasterCard Advisors / MasterCard (12/11 to 04/12) supporting the execution and delivery of Global Customized Marketing projects with a primary focus on the direct mail and e-mail channels. Successfully managed a large high-profile CRM program for Citibank and other projects for MasterCard issuers including President's Choice Financial, RBS, USAA and Bradesco Bank in Brazil.

Developed detailed marketing plans, project milestones, and analyze program results.

Developed account and cost forecasts for direct mail programs based on available data.

Assisted with creative development – Coordinate creative reviews/feedback from the

Bank and communicate necessary changes by directly managing the creative agencies.

Provided marketplace trends updates from analyzing reports from different sources such as Comperemedia, Competitrack and Synovate Mail.

Reviewed production material - Specs, creative PDFs, proofs, data and letter shop audits.

Worked cross-functionally with members from Partnership Marketing on Pay for

Performance Deals and Turnkey Managed Services on Production.

Developed client specific PowerPoint presentations to support program kick-offs, product lifecycle program performance and support new business development opportunities.

05/10 to 5/11 WUNDERMAN (A Young & Rubicam, WPP Company) - New York, NY

Manager of Impact (Management Supervisor) - Client: Citibank Cards Control Acquisition

Responsible for high-volume, multi-cell, quick turn around monthly control acquisition Direct Mail programs for the Citi Platinum Select, Diamond Preferred Rewards, ThankYou and Simplicity credit card products. Additionally, managed quarterly mailings and collateral materials (take ones, inserts) for the Hilton HHonors Visa and Expedia Premier Pass cards.

Supervised staff of three project managers and five-person studio production design team ensuring training and accuracy and timeliness of deliverables to Citi production vendors.

Maintained professional and diplomatic relations with Citi clients, working with them to understand specific requirements, timing and budgetary issues related to control initiatives.

Functioned as a primary client contact for the account providing perspective and leadership

in development of quality solutions and strategic thinking that was on strategy.

Provided agency deliverables including creative briefs, communication plans/calendars, brainstorming sessions, creative strategy sessions, POVs, competitive analysis, etc.

Collaborated effectively with internal teams (Studio, Account, Strategic Planners, Workflow and Finance) to ensure the development of monthly control communications strategies.

07/01 to 10/08 COSGROVE ASSOCIATES – New York, NY

Account Supervisor - Client: Visa Inc. / Visa Marketing Consulting

Profitably lead agency project management of credit, debit and pre-paid card marketing programs for Visa Inc’s, Visa Marketing Consulting group for their member banks.

A top agency performer; actively managed over 500 marketing projects generating agency fee billing in excess of $7 million over seven years with full budgetary responsibilities.

Built and maintained outstanding client relationships with Visa and their member banks across all leadership levels, serving as primary point of contact for all requests and inquiries.

Involved in interactive projects for Visa and banks including website and micro-site design, banner ads and buttons, flash interstitials, e-mail blasts, and on-line customer surveys.

From 2004-2007 ran multi-cell direct mail acquisition, print, web and banner advertising and CRM for Merrill Lynch’s upscale Visa Signature Rewards card and Merrill+ Visa credit card.

Orchestrated an integrated 360 campaign for the 2008 Beijing Olympics for Commerce Bank incorporating direct mail, inserts, signage, micro-sites, banner ads and more.

Handled Debit Card activation and usage programs for Bank of America utilizing Visa’s 2004 Athens and 2006 Torino Olympic sponsorships to drive card choice and card usage.

Implemented the Visa Extras loyalty rewards CRM program for Sun Trust Bank including announcement and enrollment mailings, statement inserts, and point notification mailings.

Managed consumer classic and platinum credit card redesign projects for Wells Fargo Bank including the product branding and launch of the new Wells Fargo Visa Signature Card.

Test marketed and launched prepaid gift card products including multiple card designs, fulfillment materials, print advertisements, take-one brochures, statement inserts and other communications for the Fleet Bank / Bank of America’s gift card program.

Managed the creation of bilingual marketing materials including take-ones, posters, and card carrier fulfillment materials for the US Bank’s AccelaPay prepaid payroll card program.

09/99 to 02/01 GREY DIRECT – New York, NY

Account Supervisor – Clients: MyPoints.com, Liberty Mutual Insurance

Managed the multi-channel “MyPoints Moves People” B2B trade marketing campaign conducting competitive research and holding ideation sessions to ascertain key competitive advantages to execute them into marketing communications.

Recipient: 1999/2000 Grey Direct Award for Excellence for the MyPoints.com campaign.

Responsible for co-branded affinity marketing programs for Liberty Mutual, supervising a staff of four on monthly mailings providing guidance, establishing goals and using best practices.

EDUCATION:

NEW YORK UNIVERSITY – New York, NY - Master of Science – Direct & Interactive Marketing

BABSON COLLEGE – Boston, MA - Bachelor of Science – Marketing, Philosophy Minor

REFERENCES: Recommendations and reviews from former clients and managers available on LinkedIn.com

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